Great minds think alike, so when Lalamove and Sugar launched their guaranteed time express delivery service, LalaExpress, they entrusted Kitchen to develop various promotional items (EDM, website and social media content) of excellence.
Website
Mannings New-look Virtual HQ Beautifies Digital Hong Kong!
As the Territory’s undisputed No.1 health and beauty store, Mannings was eager to underline its leadership status by totally overhauling its virtual HQ. Providing more detailed info about cosmetics, many handy functional updates and tempting online visitors with even more promotions, Kitchen’s website revamp more than rose to the challenge.
Achieving Zen-like Serenity with SENKA’s Extra Foamy Face Wash
To help SENKA Perfect Whip to stand tall in the overcrowded skincare market by building an emotional connection between itself and its target consumers.
Planning & Execution
Stressing that life is “so much better with foamy refreshment”, we created 6 videos that underlined how SENKA’s uniquely indulgent formulation fostered a mindset that made it easier to overcome everyday struggles. The end result was an insightful online initiative that demonstrated how just one minute of SENKA-style relaxation was all it took to recover one’s inner calm when life didn’t quite go to plan.
Online Videos
Social Media Post
Website
Earn your wings as a pilot in the Durex AIR Force
Create an interactive game to demonstrate how Durex AIR is the best gear to help men deliver unforgettable pleasure to their partners.
Planning and Execution
KITCHEN has created a through-the-line campaign with TVCs, Outdoor and Online channels. The goal is show men the 5 features of Durex Air using an immersive virtual training course to become a Durex AIR Force pilot. By completing the course, men can master the great five powers of Durex AIR and receive a free trial pack so they can experience the benefits for themselves.
TVC
Campaign Website
The campaign site can be accessed through both desktop and mobile platforms. Videos and all training sections can be played on mobile without opening any pop-up windows, which gives players a sleek, seamless experience.
Print Media
Beauty always blossoms with the frame of mind
Canon PowerShot G7X is the feminine sequel of G1X Mark II, which has enables capturing of conceptual images even in the dark.
The specially designed HTML5 website can bring out G7X’s product features in a highly interactive way. And surely it can engage female users by the attractive images and user experience. Check out the product site at http://hk-canon.com/powershot_g7x
65x Zoom Master! Cool!
KITCHEN has built a crazy-zoomed product site for Canon PowerShot SX series, whereas the product series is really powerful on optical zoom.
With the strong visual impact, the website has penetrated to over 67,957 unique users in 2 months and generated 92,244 net page views. Check out the product site at http://hk-canon.com/powershot_sx
Better Understanding Your Child with Canon’s IXUS!
Many parents nowadays are encouraging their children to take up and explore photography as a hobby. A perfect partner for snapshot crazy kids, Canon IXUS, helps youngsters to see just how much fun creative photography can be!
Check out ways to inspire your kids by visiting IXUS’ tailor-made campaign site at http://www.hk-canon.com/ixus/index.php
How #CanonFullFramer Rewrote the History Books!
With the growing popularity of digital cameras such as Canon’s 5D Mark III and Canon 6D, more and more photography fans are catching Full Frame fever!
Anticipating that competition between brands in this area would only intensify, Kitchen urged Canon to take the bold step of trying to “own” the Full Frame category! After all, unlike rival camera makers, Canon has been offering Full Frame cameras for high-end users since the very beginning.
Our strategy involved uniting all Canon Full Frame camera owners on and offline via the launch of a new creative platform called ‘#CanonFullFramer’.
The start of the initiative saw us build a crowd sourcing website whose instagram tagging feature, encouraged #canonfullframers to hashtag their photos and enter a photo competition.
The campaign’s second stage extended the Full Frame experience to all photography fans. All images entered by full-framers tag were subsequently judged by other members or visitors to the site.
Ultimately, more than 46,000 Full Frame photos were submitted and 1,500,000 views were generated, The 1,200 people who became judges eventually cast some 50,000 votes.
Such astonishing numbers not only ensured Canon Full Frame camera owners loved their cameras more, it made even more people want to join them!
The #CanonFullFramer initiative has now become yet another milestone in the long partnership between Canon and Kitchen. Check the results out for yourself at http://www.hk-canon.com/canonfullframer/!
Mee2發現酷
Warning! Kitchen has created this new online shopping platform from scratch for PayPal. From branding, interface & usability design, to print and web advertising. It is proven to be highly addictive and may cause you to lose sleep trying to catch just one more glimpse of our expert designers’ gorgeous characters and layouts! I UNDERSTAND THE RISK!
Ms B’s Cakery
What does a love-at-first-bite bakery need most? A love-at-first-sight website, of course!
Thanks to SEVVA founder Bonnie Gokson, Hong Kong’s sweeties can now lighten their hectic days with a little indulgence.
