An interactive art installation that brings a hand-draw map to life, allows audience to explore streets and alleys of Central by just a wave of hand.
Planning & Execution
Another unique experience presented by Kitchen team, combining technology with stunning illustration from local artist, Flyingpig, we invite audience to virtually visit some favourite hotspots in Central.
To celebrate Xmas with an interactive light show at the lobby of St. George’s Building, which put a smile to everybody’s face during this graceful season.
Planning & Execution
With the use of motion sensors and projectors, elves from Kitchen brought an interactive experience to St. George’s building. By just a touch on the wall, audience could animate any parts of this giant Xmas card and learn the history of the Kadoorie family. And more importantly, it fuels the Christmas spirit among this business district by light and joy.
This campaign aims to create awareness that ZUJI is an online travel agency that always provide young travellers with a one-of-a-kind beautiful travel experience.
Planning and Execution
In order to show how planning a trip with Zuji leads to many wonderful encounters with people and places, this campaign featured short videos based on true stories that perfectly encapsulated the attitude of fiercely independent travellers. The goal is to capture the imaginations of discerning individuals seeking trips that offered them genuinely unique experiences.
Stage 1
Cinema Ad and Online Video
A teaser was launched to maximize awareness of the ZUJI Brand, asking our audience exactly what the word ‘Encounter’ meant to them.
Stage 2
Online Video
Then we follow up with 2 videos, of which giving a first person view of the encounter stories in Taiwan and UK. To maintain the authenticity of the stories, both videos featured authentic people that the creative team met at the two locations. One is a pumpkin farmer and his wife in Yi Lan, Taiwan and the other is a London based Handpan busker. Instead of creating a fictional story for advertising, both videos were a created as a true real-life ‘encounter’ experience.
The Encounter with a Taiwanese Farmer
The Encounter with a UK Busker
Print Ad and OOH Posters
Supported by a series of print ads, OOH posters and billboards, cinema spots and social media web banners, letting the campaign message reach all target audience online and offline.
Stage 3
OOH Bus Shelter Domination
The campaign also integrated with an interactive bus shelter, showcasing the 2 encounter stories during the month and featuring an interactive game on weekends, this channel added yet another dimension to the ZUJI brand.
Passer-by in Causeway Bay are invited to play a game to win the big prize of $2000 ZUJI coupon. The game requires the players to catch the orange ball in a tumbling roller. Yet, to make the tumbler start rolling, they first need to play a mobile game to test their travel knowledge. The better the score, the longer time the tumbler will roll. Hence, a bigger chance to catch the orange ball.
We created an innovative retail solution that seamlessly connects online and offline shopping experiences at ITOYA, a stationary and lifestyle store established in 1904 in Ginza, Japan.
Planning and Execution
Many retailers today have both online and offline shopping platforms, but seldom are the two platforms intelligently connected to each other. At ITOYA, we made it happen with USXS (Unifying Shopping Experience System). Where we integrate the shopping process with a custom-made mobile App and an interactive mirror (iMirror).
The App
Using the app, customers can easily get information on each of the products in the store. They can then save it for later purchase or add the product to their virtual shopping cart, which saves having to carry the product around with them while they’re shopping. For retailers, the demands on on-site staff are reduced, thus minimizing costs.
iMirror
When visitors bring a product near iMirror, it displays information related to that product. Visitors can add the product to their virtual shopping cart, or take a picture and share it with their friends on social media. Customers can make purchases at any time and then collect their purchases in the store or arrange delivery.
USXS – Unifying Shopping Experience System
The USXS was developed and engineererd by Kitchen for 12 Japan and ITOYA, and can be tailored to other retail-shopping environments. For more information, please contact us for details.
Create an interactive game to demonstrate how Durex AIR is the best gear to help men deliver unforgettable pleasure to their partners.
Planning and Execution
KITCHEN has created a through-the-line campaign with TVCs, Outdoor and Online channels. The goal is show men the 5 features of Durex Air using an immersive virtual training course to become a Durex AIR Force pilot. By completing the course, men can master the great five powers of Durex AIR and receive a free trial pack so they can experience the benefits for themselves.
TVC
Campaign Website
The campaign site can be accessed through both desktop and mobile platforms. Videos and all training sections can be played on mobile without opening any pop-up windows, which gives players a sleek, seamless experience.
Print Media
We are happy to announce that Kitchen has won the “Best Rich Media Ad Award” in the YAHOO! Big Idea Chair Award 2014!
Thanks to the trust of our client Canon Hong Kong, who has always been supportive with innovative ideas. This award is a big bonus to our team who is always hungry to creating highly interactive campaigns and we look forward to creating more award winning works for Canon Hong Kong!
Canon PowerShot G7X is the feminine sequel of G1X Mark II, which has enables capturing of conceptual images even in the dark.
The specially designed HTML5 website can bring out G7X’s product features in a highly interactive way. And surely it can engage female users by the attractive images and user experience. Check out the product site at http://hk-canon.com/powershot_g7x
KITCHEN has built a crazy-zoomed product site for Canon PowerShot SX series, whereas the product series is really powerful on optical zoom.
With the strong visual impact, the website has penetrated to over 67,957 unique users in 2 months and generated 92,244 net page views. Check out the product site at http://hk-canon.com/powershot_sx
With the growing popularity of digital cameras such as Canon’s 5D Mark III and Canon 6D, more and more photography fans are catching Full Frame fever!
Anticipating that competition between brands in this area would only intensify, Kitchen urged Canon to take the bold step of trying to “own” the Full Frame category! After all, unlike rival camera makers, Canon has been offering Full Frame cameras for high-end users since the very beginning.
Our strategy involved uniting all Canon Full Frame camera owners on and offline via the launch of a new creative platform called ‘#CanonFullFramer’.
The start of the initiative saw us build a crowd sourcing website whose instagram tagging feature, encouraged #canonfullframers to hashtag their photos and enter a photo competition.
The campaign’s second stage extended the Full Frame experience to all photography fans. All images entered by full-framers tag were subsequently judged by other members or visitors to the site.
Ultimately, more than 46,000 Full Frame photos were submitted and 1,500,000 views were generated, The 1,200 people who became judges eventually cast some 50,000 votes.
Such astonishing numbers not only ensured Canon Full Frame camera owners loved their cameras more, it made even more people want to join them!
The #CanonFullFramer initiative has now become yet another milestone in the long partnership between Canon and Kitchen. Check the results out for yourself at http://www.hk-canon.com/canonfullframer/!
What could be more exciting than meeting and making new friends from the far reaches of outer space! To check out how Kitchen helped Jasmine & Owen to shoot a “mockumentary” about such unusual get togethers, simply visit Canon PowerShot N100’s campaign site! Once inside this interactive treasure trove, time is sure to fly as you share the many happy moments lined up in our specially designed ultra-cool “story book”! May the fun be with you when you click onto http://www.hk-canon.com/powershot_n100
