socialvideo

Keep your Busy Nightlife Out of Sight with La Mer Eye Concentrate

There is no need to feel guilty about staying up late to enjoy your favorite show or squeeze in some precious me time, but you definitely shouldn’t let your sleep schedule show on your face, especially under the eyes. La Mer has the perfect product for all Night Owls, and Kitchen is dedicated to spreading the news. We invited two bright-eye Goddesses, Gigi Leung and Cecilia So, to share their under-eye skincare tips with La Mer Eye Concentrate. Cecilia even took it a step further by sharing her beloved eye yoga routine in a separate video. Watch them now so you can stop telling the world how little you actually managed to sleep.

“Eyes Feel Bright” Gigi Leung x Cecilia So

Cecilia So「亮眼小教室」

Unleash your Inner Strength with La Mer

Never underestimate how healthy skin can affect your peace of mind. La Mer The Concentrate has always been loved by millions of powerful women to help them achieve flawless skin. Kitchen created 4 videos featuring well-known actress Sarah Song, sports lover & model Inez Leong, photographer & stylist Olivia Tsang, and lifestyle & food blogger Melly Woo. Each woman shared how La Mer The Concentrate does more than just lift their skin, it is also their source of strength for gracefully conquering everyday challenges.

Sarah Song

Inez Leong

Olivia Tsang

Melly Woo

Kitchen Highlights How Senka Mask Series Caters to Different Skin Needs

Get some beauty rest and drink plenty of water; we’re all familiar with this golden rule of beautiful skin. But in real life, not everyone is disciplined enough to follow this rule. Senka understand this struggle and introduced four paper masks to help every weak soul attain beautiful skin. Kitchen developed 4 snappy videos to lay out how each mask can help with different skin needs; a key visual was also created to increase brand recognition.

Key Visual

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Social Feature Videos


Social Posts

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Senka Perfect Whip Trio Look After Your Skin Like Loyal Servants

Skincare needs differ depending on the conditions. That’s why Senka created 3 Perfect Whip cleansing foams to meet every need. Kitchen created a series of promotional videos that tells the story of 3 loyal servants and our heroine. Each servant has their own trait that can help the heroine tackle everyday challenges. The campaign ran on digital banners and social media platforms for comprehensive coverage.

Bomba Ad

Campaign Social Video – Blue Version

Campaign Social Video – Pink Version

Campaign Social Video – White Version

Key Visual – Escalator Crown
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Kitchen and Za Work Together to Produce On-point Eyeline Every time

Using an eyeliner can be hard, really hard. You try and try, but for some mysterious reason, it never looks quite right. Well, it doesn’t have to be so difficult! With Za’s new Black Impression Eyeliner, even a beginner can apply it like a pro! Kitchen helped to break down every beginner liner’s nightmares in 3 videos, and showed how they could be resolved with the new Za eyeliner.

Key Visual
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Feature Video (IG Format)

Social Posts
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Greatest Buzz for The Biggest Summer Party in Town

We helped ANESSA create the greatest buzz for the biggest summer party in the city. Starting with the development of an exciting recruitment video, the online and offline promotional campaign for ANESSA Sun City Fest extended to include the invitation pack, billboards, interactive panel, and online banners. Fancy invitation packs were sent to KOLs in sport, beauty, and music. Leveraging the KOLs’ large number of followers, the event reached thousands of people organically.

30s Teaser Video

Promotion Poster
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Achieving Zen-like Serenity with SENKA’s Extra Foamy Face Wash

To help SENKA Perfect Whip to stand tall in the overcrowded skincare market by building an emotional connection between itself and its target consumers.

Planning & Execution
Stressing that life is “so much better with foamy refreshment”, we created 6 videos that underlined how SENKA’s uniquely indulgent formulation fostered a mindset that made it easier to overcome everyday struggles. The end result was an insightful online initiative that demonstrated how just one minute of SENKA-style relaxation was all it took to recover one’s inner calm when life didn’t quite go to plan.

Online Videos

Social Media Post

Website