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Kitchen Highlights How Senka Mask Series Caters to Different Skin Needs

Get some beauty rest and drink plenty of water; we’re all familiar with this golden rule of beautiful skin. But in real life, not everyone is disciplined enough to follow this rule. Senka understand this struggle and introduced four paper masks to help every weak soul attain beautiful skin. Kitchen developed 4 snappy videos to lay out how each mask can help with different skin needs; a key visual was also created to increase brand recognition.

Key Visual

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Social Feature Videos


Social Posts

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Senka Perfect Whip Trio Look After Your Skin Like Loyal Servants

Skincare needs differ depending on the conditions. That’s why Senka created 3 Perfect Whip cleansing foams to meet every need. Kitchen created a series of promotional videos that tells the story of 3 loyal servants and our heroine. Each servant has their own trait that can help the heroine tackle everyday challenges. The campaign ran on digital banners and social media platforms for comprehensive coverage.

Bomba Ad

Campaign Social Video – Blue Version

Campaign Social Video – Pink Version

Campaign Social Video – White Version

Key Visual – Escalator Crown
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Imbuing Senka with Best of British Class and Japanese Zen!

To ensure Senka’s ingenious Perfect Aqua Rich Mask could turn heads in the Territory’s crowded facial mask market, our team lined up Uncle Siu, a local KOL renowned for his impeccable British accent. The end result proved to be an incredibly soothing experience for targets the length and breadth of Hong Kong.

Bomba Ad

Thematic 15s Video

Luminous Full Version

Extra Moist Full Version

How We Made it Happen
The Kitchen team commissioned two sympathetic videos in which Uncle Siu outlined the deep confusion most Hong Kong females feel about their daily lives. Using his trademark wise accent, our KOL explained how a minute of deep thinking can turn the situation around, just like how Senka masks’ 24-hour moisturising protection could calmed and gave users the confidence to face each busy day after just 10 minutes’ application. The spots ultimately succeeded in creating interactive experiences via which targets were able to unlock inner peace by calling and sharing their confusion with Uncle Siu over the phone.

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Achieving Zen-like Serenity with SENKA’s Extra Foamy Face Wash

To help SENKA Perfect Whip to stand tall in the overcrowded skincare market by building an emotional connection between itself and its target consumers.

Planning & Execution
Stressing that life is “so much better with foamy refreshment”, we created 6 videos that underlined how SENKA’s uniquely indulgent formulation fostered a mindset that made it easier to overcome everyday struggles. The end result was an insightful online initiative that demonstrated how just one minute of SENKA-style relaxation was all it took to recover one’s inner calm when life didn’t quite go to plan.

Online Videos

Social Media Post

Website