Working with Society Hong Kong to infuse Wong Ho-yin’s personality into Minute Maid’s Chatbot, Kitchen helped created an intelligent program that gave out coupons each recipient truly needed.
Phase 2 of the program featured a lucky draw and stamp collecting system. By scanning the QR code on the Minute Maid bottle, customers could collect stamps and redeem gifts on the Facebook Messenger platform.
Chatbot
Coca-Cola launched a series of special edition, tall cans with beautiful illustrations of Hong Kong’s iconic heritage sites. The campaign was created by The Noah Workshop and expanded to online. Customers who visited the campaign website could learn about each heritage site’s historical background and other fun facts. They could also challenge themselves with an entertaining, mini Q&A game, which tested their knowledge of a particular site’s history.
Achieving accurate recognition of an image from scanning a tall, thin, and curved surface was particularly challenging. Using Google Vision and extensive AI training on hundreds of deliberately arranged photos, the recognition speed and accuracy was greatly improved to above 95% for cans scanned in various angles, distances and lighting conditions!
Campaign Site
An interactive art installation that brings a hand-draw map to life, allows audience to explore streets and alleys of Central by just a wave of hand.
Planning & Execution
Another unique experience presented by Kitchen team, combining technology with stunning illustration from local artist, Flyingpig, we invite audience to virtually visit some favourite hotspots in Central.
To celebrate Xmas with an interactive light show at the lobby of St. George’s Building, which put a smile to everybody’s face during this graceful season.
Planning & Execution
With the use of motion sensors and projectors, elves from Kitchen brought an interactive experience to St. George’s building. By just a touch on the wall, audience could animate any parts of this giant Xmas card and learn the history of the Kadoorie family. And more importantly, it fuels the Christmas spirit among this business district by light and joy.
As part of “The Destined Encounter with ZUJI” campaign , an interactive bus shelter was launched to create noise and draw sales.
Passer-by in Causeway Bay are invited to play a fun game to win the big prize of $2000 ZUJI coupon.
The game requires players to catch the orange ball in a tumbling roller, but to make the tumbler start rolling, they first need to play a mobile game to test their travel knowledge. The better the score, the longer duration the tumbler will roll, hence a bigger chance to catch the orange ball.
Tens of thousands of ZUJI coupon codes were given away to ZUJI lovers at the 3-weekend game. Over 1000 new email registration and over 25% in transactions from the ZUJI x AMEX partnership campaign.
Let’s give a round of applause to our technology team! KITCHEN are proud to announce that our Ori Mobile App and our Instant Photo Machine “The Ori Dream Home Moment!” for The Nan Fung Group, has each won a MOB-EX Award this year!
Details of the awards are as follows:
MOB-EX Awards 2017:
– SILVER in “Most Innovative Use of Mobile Technology”
– BRONZE in “Best App – Branded Content”
To find out more about the project, check out here.
Related Post:
http://www.kitchen-digital.com/?p=647
This year Coca-Cola is launching a new look. To celebrate this happy event, we worked with McCann & Spencer to create an interactive vending machine to encourage Coke lovers to dress in red.
Planning & Execution
KITCHEN transformed three traditional Coca-Cola vending machines into smart kiosks that can detect how ‘Red’ you dress and gave away free Cokes. A full Red detection is rewarded with a can of original Coke, and a mix of Red and Black is good for a can of Coke Zero. Tens of thousands of Cokes were given away to Coke lovers at the two-week event at Langham Place.
We created an innovative retail solution that seamlessly connects online and offline shopping experiences at ITOYA, a stationary and lifestyle store established in 1904 in Ginza, Japan.
Planning and Execution
Many retailers today have both online and offline shopping platforms, but seldom are the two platforms intelligently connected to each other. At ITOYA, we made it happen with USXS (Unifying Shopping Experience System). Where we integrate the shopping process with a custom-made mobile App and an interactive mirror (iMirror).
The App
Using the app, customers can easily get information on each of the products in the store. They can then save it for later purchase or add the product to their virtual shopping cart, which saves having to carry the product around with them while they’re shopping. For retailers, the demands on on-site staff are reduced, thus minimizing costs.
iMirror
When visitors bring a product near iMirror, it displays information related to that product. Visitors can add the product to their virtual shopping cart, or take a picture and share it with their friends on social media. Customers can make purchases at any time and then collect their purchases in the store or arrange delivery.
USXS – Unifying Shopping Experience System
The USXS was developed and engineererd by Kitchen for 12 Japan and ITOYA, and can be tailored to other retail-shopping environments. For more information, please contact us for details.
We created a Mobile App and an Instant Photo Machine for Nan Fung Group’s new property development launch.
Planning & Execution
House hunting in Hong Kong can be tedious, so we created an innovative App to help buyers to easily get all the info they want at their finger tips. We have also created a photo printing device at Nan Fung’s Ori show flat to make their house-hunting experience more memorable. Visitors can simply take photos with their smart phone and print out as Polaroid film simply by placing their mobile on the our capturing device.
To create a new brand proposition for Sanya as a new tropical paradise in China through a global social campaign.
Planning and Execution
Using tailor-made creative content strategies, KITCHEN helped create a yearlong, through-the-line branding campaign promoting Sanya as the ideal holiday destination. To build a global image for Sanya, the campaign covered 5 mainstream social media platforms, with 9 content pillars.
Kitchen created Sanya’s new proposition – “Where Refreshing Begins” – and backed it with official images and video clips, a Sanya Ambassador recruitment campaign, and social games and events, to establish Sanya as a top-of-mind tropical paradise for exotic getaways in 2016.
Through-the-line Campaign
1. Miss World 2015 – Engage audience on social media
Create an official news channel on Sanya main pages with #missworld2015
Instant Feeds during the month
2. Sanya Hearts to Hearts – Ambassador recruitment campaign
Create authentic and interesting user generated contents through the ambassador’s journey
3. Press Events at main cities around the world – Introducing Sanya to world travellers
Music interactive light balloons for launch usage.
Sanya, China (Jan 2016)
London, England (Mid 2016)
Moscow, Russia (Mid 2016)
4. #whatweseeinsanya Instagram Campaign – Tent card to promote the event to Sanya tourist upon arrival
5. Hashtag Contest for tourists – Making “Sanya” a familiar keyword for tropical lovers
