It’s soft, it’s moisturizing, it’s beautiful. It’s Za’s new Roseholic Summer lipstick collection. To make sure every lipstick lover caught the news, Kitchen developed a stunning key visual and a video which made every woman want to reach into their purse for Za’s new lipstick.
Key Visual
Social Feature Video
Social Posts
Every girl is a goddess. No, we’re not trying to be inspirational, but with perfect hair you can reveal two halos on top of your head! In this case, TSUBAKI Extra Moist series and Damage Care series are your magic potions to attain silky smooth hair in no time. As TSUBAKI’s advertising expert, we created a magical key visual and a dozen stunning images to make sure everyone got the message.
Key Visual
Style Shot
Product Shot
Skincare needs differ depending on the conditions. That’s why Senka created 3 Perfect Whip cleansing foams to meet every need. Kitchen created a series of promotional videos that tells the story of 3 loyal servants and our heroine. Each servant has their own trait that can help the heroine tackle everyday challenges. The campaign ran on digital banners and social media platforms for comprehensive coverage.
Bomba Ad
Campaign Social Video – Blue Version
Campaign Social Video – Pink Version
Campaign Social Video – White Version
Key Visual – Escalator Crown
Using an eyeliner can be hard, really hard. You try and try, but for some mysterious reason, it never looks quite right. Well, it doesn’t have to be so difficult! With Za’s new Black Impression Eyeliner, even a beginner can apply it like a pro! Kitchen helped to break down every beginner liner’s nightmares in 3 videos, and showed how they could be resolved with the new Za eyeliner.
Key Visual
Feature Video (IG Format)
Social Posts
Need a beauty boost when you’re in a hurry? Za has the perfect solution that everyone needs to know. Kitchen created a short, stylish and captivating video to ensure that everyone who needed Za True White Day Protection would know about it.
Social Feature 30s Video
We helped ANESSA create the greatest buzz for the biggest summer party in the city. Starting with the development of an exciting recruitment video, the online and offline promotional campaign for ANESSA Sun City Fest extended to include the invitation pack, billboards, interactive panel, and online banners. Fancy invitation packs were sent to KOLs in sport, beauty, and music. Leveraging the KOLs’ large number of followers, the event reached thousands of people organically.
30s Teaser Video
Promotion Poster
As the saying goes, a white complexion is powerful enough to hide seven faults. Za True White Series helps Hong Kong teenagers achieve bright and beautiful skin with their exclusive whitening ingredient, 4MSK. Focusing on social media, Kitchen created a set of static and animated posts to introduce Za True White Series. “4MSK” was turned into a friendly, bouncy character that highlighted the exclusive ingredient’s benefits — whitening and nourishing skin all day, all night.
Social Posts
Great minds think alike, so when Lalamove and Sugar launched their guaranteed time express delivery service, LalaExpress, they entrusted Kitchen to develop various promotional items (EDM, website and social media content) of excellence.
The campaign aims to introduce FWD’s new concept of life protection products to Hong Kong audience
Planning & Execution
Beside an enormous amount of out-of-home advertisements, lots of social media posts are also strategically produced to bring awareness to this new product of FWD insurance. Down-to-earth tone and manner is used to explain this new concept and successfully arose interest on social media platform.
