It’s soft, it’s moisturizing, it’s beautiful. It’s Za’s new Roseholic Summer lipstick collection. To make sure every lipstick lover caught the news, Kitchen developed a stunning key visual and a video which made every woman want to reach into their purse for Za’s new lipstick.
Key Visual
Social Feature Video
Social Posts
Don’t let heat and humidity ruin your style; Za Bye2-Shine Essence is your skin’s savior. Kitchen created a short, stylish video to show how easily Za Bye2-Shine Essence helps skin stay smooth and shine-free during Hong Kong’s summer.
Thematic 15s Video
Social Posts
Using an eyeliner can be hard, really hard. You try and try, but for some mysterious reason, it never looks quite right. Well, it doesn’t have to be so difficult! With Za’s new Black Impression Eyeliner, even a beginner can apply it like a pro! Kitchen helped to break down every beginner liner’s nightmares in 3 videos, and showed how they could be resolved with the new Za eyeliner.
Key Visual
Feature Video (IG Format)
Social Posts
Need a beauty boost when you’re in a hurry? Za has the perfect solution that everyone needs to know. Kitchen created a short, stylish and captivating video to ensure that everyone who needed Za True White Day Protection would know about it.
Social Feature 30s Video
As the saying goes, a white complexion is powerful enough to hide seven faults. Za True White Series helps Hong Kong teenagers achieve bright and beautiful skin with their exclusive whitening ingredient, 4MSK. Focusing on social media, Kitchen created a set of static and animated posts to introduce Za True White Series. “4MSK” was turned into a friendly, bouncy character that highlighted the exclusive ingredient’s benefits — whitening and nourishing skin all day, all night.
Social Posts
Kitchen recently boosted the confidence of countless thousands of female Hongkongers in search of that elusive just-right natural look by telling them all about Za Cosmetic’s pioneering Airy Foundation.
How We Made it Happen
A series of compellingly relevant Instagram stories was created to seize and retain the attention of this hard-to-reach demographic. In highlighting relevant aspects from the life of a believably down-to-earth Hong Kong girl, our campaign emphasised Za Airy’s role as the foundation of choice for a new generation.
15s Thematic Video
Social Posts
