FWD Life Impact Reliever – Introducing a ground-breaking concept of life protection

The campaign aims to introduce FWD’s new concept of life protection products to Hong Kong audience

Planning & Execution
Beside an enormous amount of out-of-home advertisements, lots of social media posts are also strategically produced to bring awareness to this new product of FWD insurance. Down-to-earth tone and manner is used to explain this new concept and successfully arose interest on social media platform.