Need a beauty boost when you’re in a hurry? Za has the perfect solution that everyone needs to know. Kitchen created a short, stylish and captivating video to ensure that everyone who needed Za True White Day Protection would know about it.
Social Feature 30s Video
Every Summer, suncare becomes the star in cosmetic industry. In 2019 Summer, Kitchen committed to help ANESSA to take the throne of suncare product among competitors. Various promotion platforms includes billboards, interactive panels, bus body and MTR advertising spots have been used to create a city-wide buzz of promising ANESSA suncare collection.
We helped ANESSA create the greatest buzz for the biggest summer party in the city. Starting with the development of an exciting recruitment video, the online and offline promotional campaign for ANESSA Sun City Fest extended to include the invitation pack, billboards, interactive panel, and online banners. Fancy invitation packs were sent to KOLs in sport, beauty, and music. Leveraging the KOLs’ large number of followers, the event reached thousands of people organically.
30s Teaser Video
Promotion Poster
Coca-Cola launched a series of special edition, tall cans with beautiful illustrations of Hong Kong’s iconic heritage sites. The campaign was created by The Noah Workshop and expanded to online. Customers who visited the campaign website could learn about each heritage site’s historical background and other fun facts. They could also challenge themselves with an entertaining, mini Q&A game, which tested their knowledge of a particular site’s history.
Achieving accurate recognition of an image from scanning a tall, thin, and curved surface was particularly challenging. Using Google Vision and extensive AI training on hundreds of deliberately arranged photos, the recognition speed and accuracy was greatly improved to above 95% for cans scanned in various angles, distances and lighting conditions!
Campaign Site
As the saying goes, a white complexion is powerful enough to hide seven faults. Za True White Series helps Hong Kong teenagers achieve bright and beautiful skin with their exclusive whitening ingredient, 4MSK. Focusing on social media, Kitchen created a set of static and animated posts to introduce Za True White Series. “4MSK” was turned into a friendly, bouncy character that highlighted the exclusive ingredient’s benefits — whitening and nourishing skin all day, all night.
Social Posts
Great minds think alike, so when Lalamove and Sugar launched their guaranteed time express delivery service, LalaExpress, they entrusted Kitchen to develop various promotional items (EDM, website and social media content) of excellence.
As the Territory’s undisputed No.1 health and beauty store, Mannings was eager to underline its leadership status by totally overhauling its virtual HQ. Providing more detailed info about cosmetics, many handy functional updates and tempting online visitors with even more promotions, Kitchen’s website revamp more than rose to the challenge.
To ensure Senka’s ingenious Perfect Aqua Rich Mask could turn heads in the Territory’s crowded facial mask market, our team lined up Uncle Siu, a local KOL renowned for his impeccable British accent. The end result proved to be an incredibly soothing experience for targets the length and breadth of Hong Kong.
Bomba Ad
Thematic 15s Video
Luminous Full Version
Extra Moist Full Version
How We Made it Happen
The Kitchen team commissioned two sympathetic videos in which Uncle Siu outlined the deep confusion most Hong Kong females feel about their daily lives. Using his trademark wise accent, our KOL explained how a minute of deep thinking can turn the situation around, just like how Senka masks’ 24-hour moisturising protection could calmed and gave users the confidence to face each busy day after just 10 minutes’ application. The spots ultimately succeeded in creating interactive experiences via which targets were able to unlock inner peace by calling and sharing their confusion with Uncle Siu over the phone.
Kitchen recently boosted the confidence of countless thousands of female Hongkongers in search of that elusive just-right natural look by telling them all about Za Cosmetic’s pioneering Airy Foundation.
How We Made it Happen
A series of compellingly relevant Instagram stories was created to seize and retain the attention of this hard-to-reach demographic. In highlighting relevant aspects from the life of a believably down-to-earth Hong Kong girl, our campaign emphasised Za Airy’s role as the foundation of choice for a new generation.
15s Thematic Video
Social Posts
There’s nothing worse than having a shiny red face each time the summer sun comes out from behind the clouds. As the many Hongkongers who wrote in to Kitchen’s innovative “No No Oil Committee” for ettusais pore care skincare to share their most embarrassing oily experiences can testify!
The promotion’s winners were subsequently rewarded with a full set of exclusive pore care ettusais products to help them face summer with a fresh complexion!
How We Made it Happen
To engage the maximum number of image-conscious local youngsters, we tailored an Instagram-hosted campaign that asked targets to share their “oily stories” via a hashtag matching their social media profiles. A series of breezy social posts and an attention-grabbing short video then helped to intensify users excitement to red-hot levels.
Key Visual
Product Style Shot
Thematic Video 30s
Feature Video 15s (Jelly Mousse)
Feature Video 15s (Oil Block Base)
Feature Video 15s (Oil Block Foundation)
