Projects

There you go with ZUJI!

As part of  “The Destined Encounter with ZUJI” campaign , an interactive bus shelter was launched to create noise and draw sales.

Passer-by in Causeway Bay are invited to play a fun game to win the big prize of $2000 ZUJI coupon.
The game requires players to catch the orange ball in a tumbling roller, but to make the tumbler start rolling, they first need to play a mobile game to test their travel knowledge. The better the score, the longer duration the tumbler will roll, hence a bigger chance to catch the orange ball.

Tens of thousands of ZUJI coupon codes were given away to ZUJI lovers at the 3-weekend game. Over 1000 new email registration and over 25% in transactions from the ZUJI x AMEX partnership campaign.

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ZUJI books an Encounter with Destiny

This campaign aims to create awareness that ZUJI is an online travel agency that always provide young travellers with a one-of-a-kind beautiful travel experience.

Planning and Execution
In order to show how planning a trip with Zuji leads to many wonderful encounters with people and places, this campaign featured short videos based on true stories that perfectly encapsulated the attitude of fiercely independent travellers.  The goal is to capture the imaginations of discerning individuals seeking trips that offered them genuinely unique experiences.

Stage 1
Cinema Ad and Online Video
A teaser was launched to maximize awareness of the ZUJI Brand, asking our audience exactly what the word ‘Encounter’ meant to them.

Stage 2
Online Video
Then we follow up with 2 videos, of which giving a first person view of the encounter stories in Taiwan and UK. To maintain the authenticity of the stories, both videos featured authentic people that the creative team met at the two locations. One is a pumpkin farmer and his wife in Yi Lan, Taiwan and the other is a London based Handpan busker. Instead of creating a fictional story for advertising, both videos were a created as a true real-life ‘encounter’ experience.

The Encounter with a Taiwanese Farmer

The Encounter with a UK Busker

Print Ad and OOH Posters
Supported by a series of print ads, OOH posters and billboards, cinema spots and social media web banners, letting the campaign message reach all target audience online and offline.

PrintPrint

Stage 3 
OOH Bus Shelter Domination

The campaign also integrated with an interactive bus shelter, showcasing the 2 encounter stories during the month and featuring an interactive game on weekends, this channel added yet another dimension to the ZUJI brand.

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Passer-by in Causeway Bay are invited to play a game to win the big prize of $2000 ZUJI coupon. The game requires the players to catch the orange ball in a tumbling roller. Yet, to make the tumbler start rolling, they first need to play a mobile game to test their travel knowledge. The better the score, the longer time the tumbler will roll. Hence, a bigger chance to catch the orange ball.

Canon Father’s Day 2017

In this campaign we created a touching online video that underlined the Canon brand’s family-focused nature in the run up to Father’s Day 2017.

Planning & Execution
To give its many fans a special Father’s Day gift, we created a video that told the true story of the happiness that united a basketball prodigy Issac Cheng and his father Dick Cheng, and how they grow and learn together as Father and Son at home as well as Basketball Teammates during weekly match.

And the award goes to… Ori!

Let’s give a round of applause to our technology team! KITCHEN are proud to announce that our Ori Mobile App and our Instant Photo Machine “The Ori Dream Home Moment!” for The Nan Fung Group, has each won a MOB-EX Award this year!

Details of the awards are as follows:
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MOB-EX Awards 2017:
– SILVER in “Most Innovative Use of Mobile Technology”
– BRONZE in “Best App – Branded Content”

To find out more about the project, check out here.

Related Post:
http://www.kitchen-digital.com/?p=647

Abbott – Love is a matter of heart-to-heart


This campaign aims to create and capitalize on a competitive edge that would entice new customers to sample Abbott Hong Kong’s low-sugar Ensure variant.

Planning & Execution
Truly healthy hearts are not only physically but also psychologically healthy! In this video for Ensure, we aimed to tell potential targets how the brand is not only taking care of seniors’ physical health but also their emotional wellbeing by encouraging older and younger people to engage in emotional heart-to-heart chats.

Feelin’ Good in Red!

This year Coca-Cola is launching a new look. To celebrate this happy event, we worked with McCann & Spencer to create an interactive vending machine to encourage Coke lovers to dress in red.

Planning & Execution
KITCHEN transformed three traditional Coca-Cola vending machines into smart kiosks that can detect how ‘Red’ you dress and gave away free Cokes. A full Red detection is rewarded with a can of original Coke, and a mix of Red and Black is good for a can of Coke Zero. Tens of thousands of Cokes were given away to Coke lovers at the two-week event at Langham Place.

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A New Shopping Experience for ITOYA, Japan

We created an innovative retail solution that seamlessly connects online and offline shopping experiences at ITOYA, a stationary and lifestyle store established in 1904 in Ginza, Japan.

Planning and Execution
Many retailers today have both online and offline shopping platforms, but seldom are the two platforms intelligently connected to each other. At ITOYA, we made it happen with USXS (Unifying Shopping Experience System). Where we integrate the shopping process with a custom-made mobile App and an interactive mirror (iMirror).

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The App
Using the app, customers can easily get information on each of the products in the store. They can then save it for later purchase or add the product to their virtual shopping cart, which saves having to carry the product around with them while they’re shopping. For retailers, the demands on on-site staff are reduced, thus minimizing costs.

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iMirror
When visitors bring a product near iMirror, it displays information related to that product. Visitors can add the product to their virtual shopping cart, or take a picture and share it with their friends on social media. Customers can make purchases at any time and then collect their purchases in the store or arrange delivery.

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USXS – Unifying Shopping Experience System
The USXS was developed and engineererd by Kitchen for 12 Japan and ITOYA, and can be tailored to other retail-shopping environments. For more information, please contact us for details.

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My Rimowa My Show Time!

To showcase RIMOWA as a much-loved brand that people are proud of, we inspired owners to unleash their art and creativity by customising their own RIMOWA.

Planning and Execution
KITCHEN helped RIMOWA create their yearly regional campaign – “Show Your Rimowa 2016” – with local singer/songwriter Jason Chan, film director Adam Wong, and cross-media artist Kearan Pang.
We helped create short videos tailored to the personality and profession of each of these three artists to tell their personal RIMOWA stories – with the aim of inspiring people to decorate and share their own RIMOWAs.

My Rimowa My Groove
Jason Chan is a popular Hong Kong singer/songwriter who enjoys jamming with music lovers around the world. To help him do this, we converted his Rimowa into a mobile busking percussion set so that he can play everywhere he goes.

My Rimowa My Vision
Adam Wong is an award-winning, Hong Kong–based film director (HKFA – Best New Director 2014). He travels a lot for inspiration and takes many film clips for creative reference. We turned his RIMOWA into a camera dolly to help him smoothly capture all the right moments when he sees a hint of his next blockbuster.

My Rimowa My Motto
Kearen Pang is a talented cross-media artist who is constantly evolving. From performing on stage to scriptwriting to film directing, Kearen always strives to better herself creatively. Her Rimowa is decorated with her personal motto which she carries with her all over the world and through all the stages of her professional career.

Teaser

KOL Teaser

Social Media Content

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Campaign Site

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Live with Provie

Helping FWD launch a new money-saving life insurance product.

Planning and Execution
FWD wants everyone to “enjoy the moment,” which is why it created Provie, a new insurance plan that enables customers to save their money, yet withdraw it anytime, so they can play hard anytime. KITCHEN created a user-friendly responsive site to help potential customers realise the benefits of joining FWD’s Provie.

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The Ori Dream Home Moment

We created a Mobile App and an Instant Photo Machine for Nan Fung Group’s new property development launch.

Planning & Execution
House hunting in Hong Kong can be tedious, so we created an innovative App to help buyers to easily get all the info they want at their finger tips. We have  also created a photo printing device at Nan Fung’s Ori show flat to make their house-hunting experience more memorable. Visitors can simply take photos with their smart phone and print out as Polaroid film simply by placing their mobile on the our capturing device.


 

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