Imbuing Senka with Best of British Class and Japanese Zen!

To ensure Senka’s ingenious Perfect Aqua Rich Mask could turn heads in the Territory’s crowded facial mask market, our team lined up Uncle Siu, a local KOL renowned for his impeccable British accent. The end result proved to be an incredibly soothing experience for targets the length and breadth of Hong Kong.

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How We Made it Happen
The Kitchen team commissioned two sympathetic videos in which Uncle Siu outlined the deep confusion most Hong Kong females feel about their daily lives. Using his trademark wise accent, our KOL explained how a minute of deep thinking can turn the situation around, just like how Senka masks’ 24-hour moisturising protection could calmed and gave users the confidence to face each busy day after just 10 minutes’ application. The spots ultimately succeeded in creating interactive experiences via which targets were able to unlock inner peace by calling and sharing their confusion with Uncle Siu over the phone.


Achieving Zen-like Serenity with SENKA’s Extra Foamy Face Wash

To help SENKA Perfect Whip to stand tall in the overcrowded skincare market by building an emotional connection between itself and its target consumers.

Planning & Execution
Stressing that life is “so much better with foamy refreshment”, we created 6 videos that underlined how SENKA’s uniquely indulgent formulation fostered a mindset that made it easier to overcome everyday struggles. The end result was an insightful online initiative that demonstrated how just one minute of SENKA-style relaxation was all it took to recover one’s inner calm when life didn’t quite go to plan.

Online Videos

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