Campaign Site

My Rimowa My Show Time!

To showcase RIMOWA as a much-loved brand that people are proud of, we inspired owners to unleash their art and creativity by customising their own RIMOWA.

Planning and Execution
KITCHEN helped RIMOWA create their yearly regional campaign – “Show Your Rimowa 2016” – with local singer/songwriter Jason Chan, film director Adam Wong, and cross-media artist Kearan Pang.
We helped create short videos tailored to the personality and profession of each of these three artists to tell their personal RIMOWA stories – with the aim of inspiring people to decorate and share their own RIMOWAs.

My Rimowa My Groove
Jason Chan is a popular Hong Kong singer/songwriter who enjoys jamming with music lovers around the world. To help him do this, we converted his Rimowa into a mobile busking percussion set so that he can play everywhere he goes.

My Rimowa My Vision
Adam Wong is an award-winning, Hong Kong–based film director (HKFA – Best New Director 2014). He travels a lot for inspiration and takes many film clips for creative reference. We turned his RIMOWA into a camera dolly to help him smoothly capture all the right moments when he sees a hint of his next blockbuster.

My Rimowa My Motto
Kearen Pang is a talented cross-media artist who is constantly evolving. From performing on stage to scriptwriting to film directing, Kearen always strives to better herself creatively. Her Rimowa is decorated with her personal motto which she carries with her all over the world and through all the stages of her professional career.

Teaser

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Social Media Content

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Campaign Site

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Earn your wings as a pilot in the Durex AIR Force

Create an interactive game to demonstrate how Durex AIR is the best gear to help men deliver unforgettable pleasure to their partners.

Planning and Execution
KITCHEN has created a through-the-line campaign with TVCs, Outdoor and Online channels. The goal is show men the 5 features of Durex Air using an immersive virtual training course to become a Durex AIR Force pilot. By completing the course, men can master the great five powers of Durex AIR and receive a free trial pack so they can experience the benefits for themselves.

TVC

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Campaign Website
The campaign site can be accessed through both desktop and mobile platforms. Videos and all training sections can be played on mobile without opening any pop-up windows, which gives players a sleek, seamless experience.

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Print Media

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How #CanonFullFramer Rewrote the History Books!

With the growing popularity of digital cameras such as Canon’s 5D Mark III and Canon 6D, more and more photography fans are catching Full Frame fever!

Anticipating that competition between brands in this area would only intensify, Kitchen urged Canon to take the bold step of trying to “own” the Full Frame category! After all, unlike rival camera makers, Canon has been offering Full Frame cameras for high-end users since the very beginning.

Our strategy involved uniting all Canon Full Frame camera owners on and offline via the launch of a new creative platform called ‘#CanonFullFramer’.

The start of the initiative saw us build a crowd sourcing website whose instagram tagging feature, encouraged #canonfullframers to hashtag their photos and enter a photo competition.

The campaign’s second stage extended the Full Frame experience to all photography fans. All images entered by full-framers tag were subsequently judged by other members or visitors to the site.

Ultimately, more than 46,000 Full Frame photos were submitted and 1,500,000 views were generated, The 1,200 people who became judges eventually cast some 50,000 votes.

Such astonishing numbers not only ensured Canon Full Frame camera owners loved their cameras more, it made even more people want to join them!

The #CanonFullFramer initiative has now become yet another milestone in  the long partnership between Canon and Kitchen. Check the results out for yourself at http://www.hk-canon.com/canonfullframer/!

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Close Encounters of the Canon N100 Kind!

What could be more exciting than meeting and making new friends from the far reaches of outer space! To check out how Kitchen helped Jasmine & Owen to shoot a “mockumentary” about such unusual get togethers, simply visit Canon PowerShot N100’s campaign site! Once inside this interactive treasure trove, time is sure to fly as you share the many happy moments lined up in our specially designed ultra-cool “story book”! May the fun be with you when you click onto http://www.hk-canon.com/powershot_n100

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Kitchen Shows that Beauty Still Shines Out in the Dark!

Until now, dark environments have always been bad news for photographers.

Enabling the capturing of stunning images in even the densest shadows, the Canon G1X Mark II and its powerful specs are about to change all that forever.

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In designing a website that showcased the G1X Mark II’s extraordinary capabilities, we created a dark but picturesque design. By taking the risk of displaying such a poetic feeling in a predominantly black layout, we wanted to strengthen the impression that G1X Mark II can shoot beautiful photos in even the murkiest environments.

Like to find out more? Then please visit: http://www.hk-canon.com/powershot_g1x_markII/ and leave your torches at the door!

KITCHEN goes naked for Canon PowerShot G1X

Canon is no longer just about capturing beautiful moments, it inspires people to find true beauty in all walks of life. Powered by Canon PowerShot G1X, six local heroes from different fields were interviewed to shared their own journey in search of naked beauty.

One of the interviewee, Tse Kit, a renowned music producer in Hong Kong, shared how a journey to Nanning helped him found the spotless beauty from a group of physical disabilities musicians. Quoted from his words: “They reminded me the power of music and how it heals much larger pain than love affairs.”

Other celebrities also exposed their naked mind on how they make a stand in life and finds true beauty within.Read their stories in the website and start your own adventure to naked beauty now.

http://hk-canon.com/canon_powershot_g1x/

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