Campaign Site

Imbuing Senka with Best of British Class and Japanese Zen!

To ensure Senka’s ingenious Perfect Aqua Rich Mask could turn heads in the Territory’s crowded facial mask market, our team lined up Uncle Siu, a local KOL renowned for his impeccable British accent. The end result proved to be an incredibly soothing experience for targets the length and breadth of Hong Kong.

Bomba Ad

Thematic 15s Video

Luminous Full Version

Extra Moist Full Version

How We Made it Happen
The Kitchen team commissioned two sympathetic videos in which Uncle Siu outlined the deep confusion most Hong Kong females feel about their daily lives. Using his trademark wise accent, our KOL explained how a minute of deep thinking can turn the situation around, just like how Senka masks’ 24-hour moisturising protection could calmed and gave users the confidence to face each busy day after just 10 minutes’ application. The spots ultimately succeeded in creating interactive experiences via which targets were able to unlock inner peace by calling and sharing their confusion with Uncle Siu over the phone.

siuuncle_3

Transforming Za Airy Foundation Into Everyone’s Darling!

Kitchen recently boosted the confidence of countless thousands of female Hongkongers in search of that elusive just-right natural look by telling them all about Za Cosmetic’s pioneering Airy Foundation.

How We Made it Happen
A series of compellingly relevant Instagram stories was created to seize and retain the attention of this hard-to-reach demographic. In highlighting relevant aspects from the life of a believably down-to-earth Hong Kong girl, our campaign emphasised Za Airy’s role as the foundation of choice for a new generation.

15s Thematic Video

Social Posts

 

 

ettusais’ “No-No-Oil Committee” is Waiting to Hear from You!

There’s nothing worse than having a shiny red face each time the summer sun comes out from behind the clouds. As the many Hongkongers who wrote in to Kitchen’s innovative “No No Oil Committee” for ettusais pore care skincare to share their most embarrassing oily experiences can testify!

The promotion’s winners were subsequently rewarded with a full set of exclusive pore care ettusais products to help them face summer with a fresh complexion!

How We Made it Happen
To engage the maximum number of image-conscious local youngsters, we tailored an Instagram-hosted campaign that asked targets to share their “oily stories” via a hashtag matching their social media profiles. A series of breezy social posts and an attention-grabbing short video then helped to intensify users excitement to red-hot levels.

Key Visual
ettusais-kv

Product Style Shot
style-shot

Thematic Video 30s

Feature Video 15s (Jelly Mousse)

Feature Video 15s (Oil Block Base)

Feature Video 15s (Oil Block Foundation)

 

My Rimowa My Show Time!

To showcase RIMOWA as a much-loved brand that people are proud of, we inspired owners to unleash their art and creativity by customising their own RIMOWA.

Planning and Execution
KITCHEN helped RIMOWA create their yearly regional campaign – “Show Your Rimowa 2016” – with local singer/songwriter Jason Chan, film director Adam Wong, and cross-media artist Kearan Pang.
We helped create short videos tailored to the personality and profession of each of these three artists to tell their personal RIMOWA stories – with the aim of inspiring people to decorate and share their own RIMOWAs.

My Rimowa My Groove
Jason Chan is a popular Hong Kong singer/songwriter who enjoys jamming with music lovers around the world. To help him do this, we converted his Rimowa into a mobile busking percussion set so that he can play everywhere he goes.

My Rimowa My Vision
Adam Wong is an award-winning, Hong Kong–based film director (HKFA – Best New Director 2014). He travels a lot for inspiration and takes many film clips for creative reference. We turned his RIMOWA into a camera dolly to help him smoothly capture all the right moments when he sees a hint of his next blockbuster.

My Rimowa My Motto
Kearen Pang is a talented cross-media artist who is constantly evolving. From performing on stage to scriptwriting to film directing, Kearen always strives to better herself creatively. Her Rimowa is decorated with her personal motto which she carries with her all over the world and through all the stages of her professional career.

Teaser

KOL Teaser

Social Media Content

works_rimowa_main_02 works_rimowa_main_03 works_rimowa_main_04

Campaign Site

works_rimowa_main_01

Earn your wings as a pilot in the Durex AIR Force

Create an interactive game to demonstrate how Durex AIR is the best gear to help men deliver unforgettable pleasure to their partners.

Planning and Execution
KITCHEN has created a through-the-line campaign with TVCs, Outdoor and Online channels. The goal is show men the 5 features of Durex Air using an immersive virtual training course to become a Durex AIR Force pilot. By completing the course, men can master the great five powers of Durex AIR and receive a free trial pack so they can experience the benefits for themselves.

TVC

works_airforce5_main_04_tvc works_airforce5_main_05_tvc works_airforce5_main_06_tvc works_airforce5_main_07_tvc works_airforce5_main_08_tvc

Campaign Website
The campaign site can be accessed through both desktop and mobile platforms. Videos and all training sections can be played on mobile without opening any pop-up windows, which gives players a sleek, seamless experience.

works_airforce5_main_04_website

works_airforce5_main_05_website

works_airforce5_main_06_website

Print Media

works_airforce5_main_02_printad

works_airforce5_main_03_printad

How #CanonFullFramer Rewrote the History Books!

With the growing popularity of digital cameras such as Canon’s 5D Mark III and Canon 6D, more and more photography fans are catching Full Frame fever!

Anticipating that competition between brands in this area would only intensify, Kitchen urged Canon to take the bold step of trying to “own” the Full Frame category! After all, unlike rival camera makers, Canon has been offering Full Frame cameras for high-end users since the very beginning.

Our strategy involved uniting all Canon Full Frame camera owners on and offline via the launch of a new creative platform called ‘#CanonFullFramer’.

The start of the initiative saw us build a crowd sourcing website whose instagram tagging feature, encouraged #canonfullframers to hashtag their photos and enter a photo competition.

The campaign’s second stage extended the Full Frame experience to all photography fans. All images entered by full-framers tag were subsequently judged by other members or visitors to the site.

Ultimately, more than 46,000 Full Frame photos were submitted and 1,500,000 views were generated, The 1,200 people who became judges eventually cast some 50,000 votes.

Such astonishing numbers not only ensured Canon Full Frame camera owners loved their cameras more, it made even more people want to join them!

The #CanonFullFramer initiative has now become yet another milestone in  the long partnership between Canon and Kitchen. Check the results out for yourself at http://www.hk-canon.com/canonfullframer/!

Canon FullFramer Canon FullFramer

Close Encounters of the Canon N100 Kind!

What could be more exciting than meeting and making new friends from the far reaches of outer space! To check out how Kitchen helped Jasmine & Owen to shoot a “mockumentary” about such unusual get togethers, simply visit Canon PowerShot N100’s campaign site! Once inside this interactive treasure trove, time is sure to fly as you share the many happy moments lined up in our specially designed ultra-cool “story book”! May the fun be with you when you click onto http://www.hk-canon.com/powershot_n100

Canon N100Canon N100

Kitchen Shows that Beauty Still Shines Out in the Dark!

Until now, dark environments have always been bad news for photographers.

Enabling the capturing of stunning images in even the densest shadows, the Canon G1X Mark II and its powerful specs are about to change all that forever.

Canon G1X Mark II Canon G1X Mark II

In designing a website that showcased the G1X Mark II’s extraordinary capabilities, we created a dark but picturesque design. By taking the risk of displaying such a poetic feeling in a predominantly black layout, we wanted to strengthen the impression that G1X Mark II can shoot beautiful photos in even the murkiest environments.

Like to find out more? Then please visit: http://www.hk-canon.com/powershot_g1x_markII/ and leave your torches at the door!