Projects

Abbott – Love is a matter of heart-to-heart

March 6, 2017Projectsabbott, emotional, ensure, health, hearttoheart, socialvideo

This campaign aims to create and capitalize on a competitive edge that would entice new customers to sample Abbott Hong Kong’s low-sugar Ensure variant.

Planning & Execution
Truly healthy hearts are not only physically but also psychologically healthy! In this video for Ensure, we aimed to tell potential targets how the brand is not only taking care of seniors’ physical health but also their emotional wellbeing by encouraging older and younger people to engage in emotional heart-to-heart chats.

Feelin’ Good in Red!

November 1, 2016Tech

This year Coca-Cola is launching a new look. To celebrate this happy event, we worked with McCann & Spencer to create an interactive vending machine to encourage Coke lovers to dress in red.

Planning & Execution
KITCHEN transformed three traditional Coca-Cola vending machines into smart kiosks that can detect how ‘Red’ you dress and gave away free Cokes. A full Red detection is rewarded with a can of original Coke, and a mix of Red and Black is good for a can of Coke Zero. Tens of thousands of Cokes were given away to Coke lovers at the two-week event at Langham Place.

A New Shopping Experience for ITOYA, Japan

November 1, 2016Techapp, imirror, Interactive, ITOYA, retail, shopping

We created an innovative retail solution that seamlessly connects online and offline shopping experiences at ITOYA, a stationary and lifestyle store established in 1904 in Ginza, Japan.

Planning and Execution
Many retailers today have both online and offline shopping platforms, but seldom are the two platforms intelligently connected to each other. At ITOYA, we made it happen with USXS (Unifying Shopping Experience System). Where we integrate the shopping process with a custom-made mobile App and an interactive mirror (iMirror).

The App
Using the app, customers can easily get information on each of the products in the store. They can then save it for later purchase or add the product to their virtual shopping cart, which saves having to carry the product around with them while they’re shopping. For retailers, the demands on on-site staff are reduced, thus minimizing costs.

iMirror
When visitors bring a product near iMirror, it displays information related to that product. Visitors can add the product to their virtual shopping cart, or take a picture and share it with their friends on social media. Customers can make purchases at any time and then collect their purchases in the store or arrange delivery.

USXS – Unifying Shopping Experience System
The USXS was developed and engineererd by Kitchen for 12 Japan and ITOYA, and can be tailored to other retail-shopping environments. For more information, please contact us for details.

My Rimowa My Show Time!

October 13, 2016ProjectsADAMWONG, Campaign, Campaign Site, JASONCHAN, KEARENPANG, RIMOWA

To showcase RIMOWA as a much-loved brand that people are proud of, we inspired owners to unleash their art and creativity by customising their own RIMOWA.

Planning and Execution
KITCHEN helped RIMOWA create their yearly regional campaign – “Show Your Rimowa 2016” – with local singer/songwriter Jason Chan, film director Adam Wong, and cross-media artist Kearan Pang.
We helped create short videos tailored to the personality and profession of each of these three artists to tell their personal RIMOWA stories – with the aim of inspiring people to decorate and share their own RIMOWAs.

My Rimowa My Groove
Jason Chan is a popular Hong Kong singer/songwriter who enjoys jamming with music lovers around the world. To help him do this, we converted his Rimowa into a mobile busking percussion set so that he can play everywhere he goes.

My Rimowa My Vision
Adam Wong is an award-winning, Hong Kong–based film director (HKFA – Best New Director 2014). He travels a lot for inspiration and takes many film clips for creative reference. We turned his RIMOWA into a camera dolly to help him smoothly capture all the right moments when he sees a hint of his next blockbuster.

My Rimowa My Motto
Kearen Pang is a talented cross-media artist who is constantly evolving. From performing on stage to scriptwriting to film directing, Kearen always strives to better herself creatively. Her Rimowa is decorated with her personal motto which she carries with her all over the world and through all the stages of her professional career.

Teaser

KOL Teaser

Social Media Content

Campaign Site

Live with Provie

October 13, 2016Projectsfwd, Product Website

Helping FWD launch a new money-saving life insurance product.

Planning and Execution
FWD wants everyone to “enjoy the moment,” which is why it created Provie, a new insurance plan that enables customers to save their money, yet withdraw it anytime, so they can play hard anytime. KITCHEN created a user-friendly responsive site to help potential customers realise the benefits of joining FWD’s Provie.

The Ori Dream Home Moment

October 13, 2016Projects, Techinstant photo, IT, nanfung, ori, photo printing machine, technology

We created a Mobile App and an Instant Photo Machine for Nan Fung Group’s new property development launch.

Planning & Execution
House hunting in Hong Kong can be tedious, so we created an innovative App to help buyers to easily get all the info they want at their finger tips. We have also created a photo printing device at Nan Fung’s Ori show flat to make their house-hunting experience more memorable. Visitors can simply take photos with their smart phone and print out as Polaroid film simply by placing their mobile on the our capturing device.

Canon, be the first and always

October 13, 2016ProjectsCanon

Let’s get ready for Formula E 2016.

Planning and Execution
Canon Hong Kong is a proud partner of Formula E 2016 and KITCHEN developed a key visual and online banners under the tagline “Be the First” – announcing that this is the first time for Formula E be held in Hong Kong, and that Canon is the first choice in camera gear.

Key Visual

Online Banners

Kids, let’s get back to school with PIXMA!

October 13, 2016ProjectsCanon

Let’s get ready for the new school year!

Planning and Execution
Canon cares about students, and wants to help them and their families get ready for school, as well as enjoying printing with PIXMA. KITCHEN created a set of fun online banners to show how Canon cares about kids.

Online Banners

Earn your wings as a pilot in the Durex AIR Force

October 13, 2016ProjectsCampaign Site, condom, Durex, Interactive, Online Game, Website

Create an interactive game to demonstrate how Durex AIR is the best gear to help men deliver unforgettable pleasure to their partners.

Planning and Execution
KITCHEN has created a through-the-line campaign with TVCs, Outdoor and Online channels. The goal is show men the 5 features of Durex Air using an immersive virtual training course to become a Durex AIR Force pilot. By completing the course, men can master the great five powers of Durex AIR and receive a free trial pack so they can experience the benefits for themselves.

TVC

Campaign Website
The campaign site can be accessed through both desktop and mobile platforms. Videos and all training sections can be played on mobile without opening any pop-up windows, which gives players a sleek, seamless experience.

Print Media

Where Refreshing Begins.

May 31, 2016Others, Projects, TechBranding, destinationbranding, sanya, travel

To create a new brand proposition for Sanya as a new tropical paradise in China through a global social campaign.

Planning and Execution
Using tailor-made creative content strategies, KITCHEN helped create a yearlong, through-the-line branding campaign promoting Sanya as the ideal holiday destination. To build a global image for Sanya, the campaign covered 5 mainstream social media platforms, with 9 content pillars.

Kitchen created Sanya’s new proposition – “Where Refreshing Begins” – and backed it with official images and video clips, a Sanya Ambassador recruitment campaign, and social games and events, to establish Sanya as a top-of-mind tropical paradise for exotic getaways in 2016.

Through-the-line Campaign
1. Miss World 2015 – Engage audience on social media

Create an official news channel on Sanya main pages with #missworld2015