Interactive

DBS GO GO BATTLE

Visit a World of Happy Cities with DBS!

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To encourage travellers to use the DBS Eminent Card, Kitchen creatives recently dreamed up an addictive six-week online game for called Go!Go! Battle. Those trying their luck had to add to their “Happy Index” by correctly answering as many questions as possible in a 60-second cultural quiz. Entrants could even invite and play against friends. Whoever hit the top of the weekly Happy Index could then win grand prizes such as air tickets to Taiwan or Eminent suitcases.

DBS GO GO BATTLE

The game not only gave travellers a deeper understanding of different cities’ manners and cultures, it added to their happiness with fantastic prizes in the lucky draw. To round everything off perfectly, we even designed a themed tote bag especially for the game. If you think you’re a travel expert, why not pick one up when you play!

Nevertheless, Kitchen has designed a themed tote bag as the lucky draw prize especially for the game. If you think you are a travel expert, you can’t miss the game!

DBS GO GO BATTLE

 

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1 Mobile App. 5 Weeks. 9 Million Hits.

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It’s hot and it’s a hit all over Hong Kong! This summer, we’ve once again created the loudest buzz in town with Coca Cola & McCann Erickson. The Coke Chok App.

We created this app where users can collect bottle cap from the TV commercial.

All they need to do is  to install the App and when they see the Coke bottle cap flying out from the TV commercial, they can ‘catch’ the bottle cap with their mobile phone and then shake (chok) the phone for a lucky draw.

WIthin the 5 weeks after the Chok App launched, an astonishing number of 384,470 unique users installed the app. A total of 8,953,919 draw request were record on our server.

The number says it all. It was a major success.

Check out our amazing app at here and shake your mobile next time the Coca Cola TV Commercial comes on!

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PayPal strikes a blow For friendship with Pacific Coffee!

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Are you the kind of person who thinks that the grass on the other person’s hill is always greener and the coffee on the next table is inevitably warmer than your own? If so, you’re sure to  love our new mobile campaign for PayPal’s link up with Pacific Coffee! The chain’s new iPhone app enables customers to use PayPal to buy a Perfect Cup Card via their mobile phones. To spread the message, we created a simple and addictive mobile battle that let users “strike” their friends via iPhone and grab their free coffee offers for themselves! Sorry, no free coffee for losers!

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Sony, Kitchen, and 1,000s other like this

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This is our newly-launched campaign for Sony Cyber-shot TX9.  KITCHEN brings celebrities DJ Jim & Donald to your Facebook Profile Page and show you how to get more ‘Likes’ with the new Sony Cybershot TX9.

In this campaign, Kitchen created  four TVCs, banner ads and a micro-site, boldly targeting solely at Facebook users through Facebook Connect technology.

Once connected, the two funniest celebrities would crash into your Facebook page, not only becoming your friends but also playing around, cleaning up your estate and showing you how they get more “Likes”.

And the result? Many thumbs-up for KITCHEN’s creation and the number is still growing.

Sony TX9 

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First LifeBillboard ever created in Hong Kong

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When Bank of China Group Life Insurance asks KITCHEN to help them promote on their 10th anniversary, KITCHEN persuades them to do it in a ground-breaking way, together with 5,000 people.

“While most gigantic corporations inform public of their anniversaries with boring ads, why can’t we make it a big celebration that even a non-customer can take part?” , questions Tony Wong, Creative Director, KITCHEN.

This LifeBillboard is definitely the 1st on Hong Kong, highly-likely the 1st in Asia, and not impossibly the 1st in the whole wide world.

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“Catch” the beat with our latest Coca-Cola App

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With the success of Coke Chok App  last year, this summer KITCHEN has once again created an addictive App game  for Coca Cola.

Play-along with the Cola-Coca TV commercial by tapping at the right beat with Eason Chan’s singing, 「Music 拍子Game」is a new interactive gaming experience combining Mobile App and TV Commercial.

Within just  3 days, the App became the top one free app in App store. Almost 200,000 installations within five weeks and more than 7,000,000 lucky draws were recorded.

Check out our amazing app and get your fingers ready to dance when the beat is on!  Both single-play and team-play options are available.

Download the App and play with the TVC now!

First time player please use this pin code: 123456789a.work_coke_content

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12,896 Moms give thumbs up to MassMutual Facebook App

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Remember those good old days you dreamed to be a TV star? Surprisingly, this still stands as the top dream for kids nowadays.   When KITCHEN helped MassMutual to launch a Facebook campaign to recruit children to star in their new TV Commercial. We received 12,896 users liked us, 5,284 users talked about us, and over 1,400 adorable kids’ audition photos received within 2 weeks.

Check out those cute faces and their lovely dreams at MassMutual dreams Facebook app and guess who will the next TV Star.

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KITCHEN MINIED GOLD AT HKDA GLOBAL DESIGN AWARDS

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Thanks to all honorable judges and our beloved client, KITCHEN’s “Get More Likes withTX9” project is awarded GOLD in HKDA Global Design Awards 2011.

TX9 is also awarded for “Hong Kong Best” and ‘Judge’s Choice’  in New Media category.  Quoted from judge Mr. Kentaro Katsube; “Unique design like Facebook interface, the attractive casting and the structure in which prompt clicks. The balance between these factors connect with style and attractive communication.”

For details of this project, you can refer to our previous post “Sony, Kitchen, and 1,000s other like this” .

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Exclusive interview with the irresistible M&M’S

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If you are a POLYU-er, you must have seen these videos (理大地庫拍到o野 [膽小勿看], 理大地庫拍到o野 Part 2 [現真身]) which widely spread among the circle recently. Today, we are very pleased to have the two leading characters, Red & Yellow, to have an interview with us.

Kitchen: Nice to meet you guys. As usual, you two have caught the attention of the whole town; may I know the motive of making such a brilliant video?

Red: … There was not supposed to be a VIDEO!
Yellow: We are not?! Oh….
Kitchen: That’s mean you were accidentally caught by the CCTV? But I still can’t see why you two have to sneak into the PolyU campus and tore posters off the wall.
Red: Ask yourselves, what have you done to us?!
Kitchen: Are you referring to the extremely fun, highly addictive, well-made 12-games-in-1 mobile App created by KITCHEN lately?
Red: Yeah, whatever! Now everyone in town is hunting for us on their mobile, days and nights endless hunting!
Yellow: So we plan to peel off all posters to stop that…
Kitchen: Obviously that didn’t work. The “M&M’S HUNT” App have been the Top 5 free game on the App store within a week, even before the official TV Commercial is launched. There are over 50,000 installations and the number is still increasing.
Yellow: I downloaded that too… Ha, Red, I just caught you…
Red: Shut up, Yellow. Can we go now?
Kitchen: I don’t think so…not without a bite…

Seems like even our reporter can’t resist the irresistible M&M’S too!
To join the hunt, simply search for “M&M’S HUNT” or “M&M’S 逐個捉” at App Store or Google Play Store now!

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