Grab a cup of coffee and sit down in your favourite seat! Our new website is sure to excite and delight your eyes!
Projects
Exclusive interview with the irresistible M&M’S
If you are a POLYU-er, you must have seen these videos (理大地庫拍到o野 [膽小勿看], 理大地庫拍到o野 Part 2 [現真身]) which widely spread among the circle recently. Today, we are very pleased to have the two leading characters, Red & Yellow, to have an interview with us.
Kitchen: Nice to meet you guys. As usual, you two have caught the attention of the whole town; may I know the motive of making such a brilliant video?
Red: … There was not supposed to be a VIDEO!
Yellow: We are not?! Oh….
Kitchen: That’s mean you were accidentally caught by the CCTV? But I still can’t see why you two have to sneak into the PolyU campus and tore posters off the wall.
Red: Ask yourselves, what have you done to us?!
Kitchen: Are you referring to the extremely fun, highly addictive, well-made 12-games-in-1 mobile App created by KITCHEN lately?
Red: Yeah, whatever! Now everyone in town is hunting for us on their mobile, days and nights endless hunting!
Yellow: So we plan to peel off all posters to stop that…
Kitchen: Obviously that didn’t work. The “M&M’S HUNT” App have been the Top 5 free game on the App store within a week, even before the official TV Commercial is launched. There are over 50,000 installations and the number is still increasing.
Yellow: I downloaded that too… Ha, Red, I just caught you…
Red: Shut up, Yellow. Can we go now?
Kitchen: I don’t think so…not without a bite…
Seems like even our reporter can’t resist the irresistible M&M’S too!
To join the hunt, simply search for “M&M’S HUNT” or “M&M’S 逐個捉” at App Store or Google Play Store now!
Redefining beauty with Canon’s PowerShot G15!
Beauty is very much in the eye of the beholder, but with a Canon PowerShot G15 camera, you can define your own levels of attractiveness thanks to the camera’s extremely high reproduction qualities! Check out how easily you can do this when you visit our specially designed campaign site.
Canon PowerShot G15 Campaign Site
It’s a movie. It’s Performan. It’s Performa!
Just like the title said so, KITCHEN created an illusion to promote Durex new condom line, Performa, and gave Hong Kong’s citizen an unforgettable surprise.
Durex is launching the new Performa condom in 2013. Priced for unlocking the secret to longer-lasting sex, this new addition is said to have a “desirable” effect on men’s performance in bed.
However, sex is still a taboo topic in the city which hinders the planning of an engaging campaign.
So we came up with the “Performan” campaign.
Capitalizing on the superhero movie frenzy, a pseudo movie “Performan” is created to arouse noise on social platform. A “trailer” is published on YouTube carrying neither product nor branding element.
Supported by media like theater, MTR billboard and newspaper, the promotion follows that of a real movie campaign to whet appetite. In just one week, the trailer generates 49,000 views and immediately becomes the talk of the town. Feedbacks and curiosity about the “movie” are overwhelming on social media, with discussions about watching it in the cinema.
On launch day, a much-anticipated 12-minute micro movie is posted on YouTube, with brand logo and product shots finally tagged to it, unveiling the playful association between Performan and the benefits of Performa.
In just a week, over 110,000 netizens have viewed the movie on YouTube.
The movie gets a mention in the newspapers, magazines and web blogs. By now, “Performan” has become a phenomenon.
The campaign culminates in an interactive TV commercial inviting everybody to become “Performan”. Participating audience can interact with the TVC with the complementing Performan smartphone App and become Performan by collecting “condoms”. Those who successfully catch a condom and become Performan can win free Performa condoms.
This last stage brings in 26,000 views and over 15,000 plays. In total, “Performan” has reached a larger audience of over 330,000 combining all the trailers, movie and media articles.
The Like count across local fan base on Durex’s facebook page is up 40%. The Performan campaign succeeds in helping Durex and Performa get a head start.
Click here to unveil the super power of Performan microfilm. Also, Performan case study video is ready for you too. Check out now!
Branding Transformer’s transformer
How can we elevate an ordinary brand to outstanding player? Introduce Lifestyle Federation, a branding company specialized in transforming brands by adding “Lifestyle” value to them. To demonstrate their panache to their potential clients, the first thing is to make a good branding example of the company itself! In this regard, company website proves an important strategic manoeuver for making a good first impression.
Kitchen has imagined a web page for Lifestyle Federation with catchy and mind-boggling design and intuitive navigation that make a pleasant web surfing experience.
KITCHEN presents the smallest Canon DSLR camera with the coolest campaign site
Fancy those tiny but powerful gadgets in 007 movies? Thanks to the ever-advancing technology, we are now able to play hero of our own time – EOS 100D, the smallest and lightest silver bullet in Canon’s DSLR digital camera lineup, really does make an entrance. Check out the awesome online presence of EOS 100D powered by Kitchen now.
http://hk-canon.com/canon_eos_100d/
Visualize your vision with Canon EOS 70D!
Vision is the art of seeing through the superficial to reach the unseen essence. This aspiration is made accessible like never before with Canon EOS 70D, the powerful tool that captures and visualizes your vision in perfect image quality! Visit our specially designed http://www.canon.com.hk/EOS70D/ campaign site and feel the visual supremacy of Canon EOS 70D now!
KITCHEN helps Canon EOS 700D earn more love from fathers & mothers-to-be
Any parents can tell you how fast kids grow up; therefore it’s important to capture all the unique moments of them. This drive to make precious deposits in the memory banks of parents and children comes to fruition in Canon’s quietest DSLR, designed to unobtrusively picture sleeping babies at night.
Click here to see how Kitchen helps Canon’s cupid arrow hit the soft spot of parents with a well-designed campaign site.
Kitchen becomes wind beneath DBS’ wings in summer campaign
Summer is the season for shopping and vacation. With this in mind, DBS sets out to give away air tickets as the welcome gift for successful credit card applications. This would prove an opportune campaign if only customers, instead of other banks offering similar premium, see the sparkle in it.
This is where KITCHEN steps in. A game booth, three meters in height and with 2 screens showcasing imagery of an airport, is installed in the heart of Causeway Bay during weekends. Passersby can connect their mobiles with the screens and launch virtual paper planes with their mobiles. Players successfully launching their planes onto designated spots can instantly win gifts including air tickets, shopping vouchers, etc.
The campaign draws in over 200,000 plays in 4 weeks, thereby helping DBS summer promotion stand out from the rest.
Smarten up with Canon PIXMA!
What is smart? Canon’s new PIXMA printer proposed a new technology that will forever redefine what is “smart”. Not only wireless Air print & Cloud print function get enhanced, but now you can also use available apps to print text files, images and emails without connecting to any computers!
To celebrate this great innovation, Canon launched a BE SMART online game in October 2013. Check out the campaign site at PIXMA for more ways to smarten up with PIXMA!
