To attract new users to the more user-friendly product website.
Planning and Execution
KITCHEN helped design a new website and created a lucky draw campaign site for FWD. Users could win prizes by answering simple questions with information they find by exploring the new site. The lucky draw proved a great hook to attract users to the website and engage them while they were online.
To celebrate the 10th anniversary of Canon’s EOS 5D series of cameras – and to attract new users to the 5D family to continue the next 10 years of photo exploration.
Planning and Execution
KITCHEN helped Canon Hong Kong unify their 5D full-frame camera series with the communication platform “A Decade of Us” – where “Us” is the combination of photographer and camera over the past 10 years. The media channels for our message included OOH, online videos, and a campaign website.
– Campaign Site
– Canon Pro-Ambassador Sharing Video
KITCHEN helped Nike on their journey to transform female runners into the best runners ever. In cooperation with Ogilvy & Mather Hong Kong, we made a digital hub to provide runner support from race preparation to race day to after the race is over. KITCHEN used interactive technology to complete the whole user interactive flow on race day.
To launch an entirely new P2P cash transfer smartphone app and boost user downloads.
Planning and Execution
KITCHEN helped create a key visual for JetcoPay and set up an easy-to-use product website that showed potential users the functions of the new app before they downloaded it. We also created a video to make it easy to understand it all in less than a minute.
– Key Visual
– App Introduction Video
– Product Website
Because customers are often confused about product features and cannot easily recognize them simply by looking at product packaging, we needed a way to differentiate Durex’s “Feeling” range of products.
Planning and Execution
KITCHEN created a saying to differentiate product features and benefits with “reduplication” – in Cantonese 港式疊字 – to deliver the key message that “Durex’s ‘Feeling’ range has a product to fit my needs.” We also tried to strengthen the connection between the brand and our customers with a catchy, slightly naughty, tone. The goal was for consumers to remember the difference between the five products so they could make the right choice for themselves.
To design the new brand site for BLB in three languages.
Execution
To support the new youth brand from the Ernest Borel family, KITCHEN designed a simple, elegant user interface to tell their brand story and showcase the BLB collections.
Chic girls love taking usies (pronounce as “us-sies”) and share among friends! Having the innovative “360° Selfie Shutter” design, Canon’s new PowerShot N2 takes the leading role of taking pretty usies in the easiest way ever! Check out the new campaign mini-site at http://hk-canon.com/powershot_n2
Key Visual
More than that, the making of is ready for you to feel the day of how we work for the project! Enjoy!
Canon PowerShot G7X is the feminine sequel of G1X Mark II, which has enables capturing of conceptual images even in the dark.
The specially designed HTML5 website can bring out G7X’s product features in a highly interactive way. And surely it can engage female users by the attractive images and user experience. Check out the product site at http://hk-canon.com/powershot_g7x
KITCHEN has built a crazy-zoomed product site for Canon PowerShot SX series, whereas the product series is really powerful on optical zoom.
With the strong visual impact, the website has penetrated to over 67,957 unique users in 2 months and generated 92,244 net page views. Check out the product site at http://hk-canon.com/powershot_sx
Many parents nowadays are encouraging their children to take up and explore photography as a hobby. A perfect partner for snapshot crazy kids, Canon IXUS, helps youngsters to see just how much fun creative photography can be!
Check out ways to inspire your kids by visiting IXUS’ tailor-made campaign site at http://www.hk-canon.com/ixus/index.php
