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Another shocking success tailored for SONY. KITCHEN extends one’s scary moments during Halloween.

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Soft selling does shock. KITCHEN helps SONY impress audience with its new models of image and video cameras.

Riding on the craze at Ocean Park during Halloween, SONY builds 3 haunted houses there to respectively promote its all-new image capturing products from Cybershot, Handycam, and Alpha.

In one house, frightened faces of visitors are captured by Cybershot digital cameras. They can then download the photos at the Halloween mini site developed by KITCHEN.

In the second haunted house, a video clip is captured for every visitor by the latest model of Handycam. The video clips are all stored on the SONY pre-registration YouTube page where visitors can view their yell-like-hell moments as many time as they wish.

For the Alpha camera, a more engaging way is employed – A photo competition. People can upload pictures shot with SONY Alpha cam to a special site built by KITCHEN and wait for “The Judgment Day”.

Once and again, one doesn’t need a 3rd eye to tell this launch by KITCHEN is something more than a phantom success.

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A Full HD Website For a Full HD Handycam

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SONY Handycam TG1. Product placement first seen in interactive suspense movies.

Being the smallest in the market which can capture both Full HD video and still shots, KITCHEN suggests SONY to sell with movies – Full HD movies.

“Handycam users are naturally movie lovers, so why don’t we use movies to sell?”, says Alan Kan, Creative Director for Interactive, KITCHEN.

Everything spins off from a theme line developed by KITCHEN – 「細得可移」, which means “Small enough to move” as well as “Suspiciously small” in Chinese.

Naturally, 3 suspense movies are made with the product features embedded for viewers to experience in an interactive manner.

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Lights off.

Action.

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KITCHEN goes naked for Canon PowerShot G1X

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Canon is no longer just about capturing beautiful moments, it inspires people to find true beauty in all walks of life. Powered by Canon PowerShot G1X, six local heroes from different fields were interviewed to shared their own journey in search of naked beauty.

One of the interviewee, Tse Kit, a renowned music producer in Hong Kong, shared how a journey to Nanning helped him found the spotless beauty from a group of physical disabilities musicians. Quoted from his words: “They reminded me the power of music and how it heals much larger pain than love affairs.”

Other celebrities also exposed their naked mind on how they make a stand in life and finds true beauty within.Read their stories in the website and start your own adventure to naked beauty now.

http://hk-canon.com/canon_powershot_g1x/

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Branding Transformer’s transformer

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How can we elevate an ordinary brand to outstanding player? Introduce Lifestyle Federation, a branding company specialized in transforming brands by adding “Lifestyle” value to them. To demonstrate their panache to their potential clients, the first thing is to make a good branding example of the company itself! In this regard, company website proves an important strategic manoeuver for making a good first impression.

Kitchen has imagined a web page for Lifestyle Federation with catchy and mind-boggling design and intuitive navigation that make a pleasant web surfing experience.

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