An interactive art installation that brings a hand-draw map to life, allows audience to explore streets and alleys of Central by just a wave of hand.
Planning & Execution
Another unique experience presented by Kitchen team, combining technology with stunning illustration from local artist, Flyingpig, we invite audience to virtually visit some favourite hotspots in Central.
To celebrate Xmas with an interactive light show at the lobby of St. George’s Building, which put a smile to everybody’s face during this graceful season.
Planning & Execution
With the use of motion sensors and projectors, elves from Kitchen brought an interactive experience to St. George’s building. By just a touch on the wall, audience could animate any parts of this giant Xmas card and learn the history of the Kadoorie family. And more importantly, it fuels the Christmas spirit among this business district by light and joy.
The campaign aims to introduce FWD’s new concept of life protection products to Hong Kong audience
Planning & Execution
Beside an enormous amount of out-of-home advertisements, lots of social media posts are also strategically produced to bring awareness to this new product of FWD insurance. Down-to-earth tone and manner is used to explain this new concept and successfully arose interest on social media platform.
This campaign aims to create awareness that ZUJI is an online travel agency that always provide young travellers with a one-of-a-kind beautiful travel experience.
Planning and Execution
In order to show how planning a trip with Zuji leads to many wonderful encounters with people and places, this campaign featured short videos based on true stories that perfectly encapsulated the attitude of fiercely independent travellers. The goal is to capture the imaginations of discerning individuals seeking trips that offered them genuinely unique experiences.
Stage 1
Cinema Ad and Online Video
A teaser was launched to maximize awareness of the ZUJI Brand, asking our audience exactly what the word ‘Encounter’ meant to them.
Stage 2
Online Video
Then we follow up with 2 videos, of which giving a first person view of the encounter stories in Taiwan and UK. To maintain the authenticity of the stories, both videos featured authentic people that the creative team met at the two locations. One is a pumpkin farmer and his wife in Yi Lan, Taiwan and the other is a London based Handpan busker. Instead of creating a fictional story for advertising, both videos were a created as a true real-life ‘encounter’ experience.
The Encounter with a Taiwanese Farmer
The Encounter with a UK Busker
Print Ad and OOH Posters
Supported by a series of print ads, OOH posters and billboards, cinema spots and social media web banners, letting the campaign message reach all target audience online and offline.
Stage 3
OOH Bus Shelter Domination
The campaign also integrated with an interactive bus shelter, showcasing the 2 encounter stories during the month and featuring an interactive game on weekends, this channel added yet another dimension to the ZUJI brand.
Passer-by in Causeway Bay are invited to play a game to win the big prize of $2000 ZUJI coupon. The game requires the players to catch the orange ball in a tumbling roller. Yet, to make the tumbler start rolling, they first need to play a mobile game to test their travel knowledge. The better the score, the longer time the tumbler will roll. Hence, a bigger chance to catch the orange ball.
