Every Summer, suncare becomes the star in cosmetic industry. In 2019 Summer, Kitchen committed to help ANESSA to take the throne of suncare product among competitors. Various promotion platforms includes billboards, interactive panels, bus body and MTR advertising spots have been used to create a city-wide buzz of promising ANESSA suncare collection.
anessa
Greatest Buzz for The Biggest Summer Party in Town
We helped ANESSA create the greatest buzz for the biggest summer party in the city. Starting with the development of an exciting recruitment video, the online and offline promotional campaign for ANESSA Sun City Fest extended to include the invitation pack, billboards, interactive panel, and online banners. Fancy invitation packs were sent to KOLs in sport, beauty, and music. Leveraging the KOLs’ large number of followers, the event reached thousands of people organically.
30s Teaser Video
Promotion Poster