As the saying goes, a white complexion is powerful enough to hide seven faults. Za True White Series helps Hong Kong teenagers achieve bright and beautiful skin with their exclusive whitening ingredient, 4MSK. Focusing on social media, Kitchen created a set of static and animated posts to introduce Za True White Series. “4MSK” was turned into a friendly, bouncy character that highlighted the exclusive ingredient’s benefits — whitening and nourishing skin all day, all night.

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