Abbott – Love is a matter of heart-to-heart

This campaign aims to create and capitalize on a competitive edge that would entice new customers to sample Abbott Hong Kong’s low-sugar Ensure variant.

Planning & Execution
Truly healthy hearts are not only physically but also psychologically healthy! In this video for Ensure, we aimed to tell potential targets how the brand is not only taking care of seniors’ physical health but also their emotional wellbeing by encouraging older and younger people to engage in emotional heart-to-heart chats.