Awards

Kitchen wins a bigger Yahoo! Big Idea Chair this year!

We are happy to announce that Kitchen has won the “Best Rich Media Ad Award” in the YAHOO! Big Idea Chair Award 2014!

Thanks to the trust of our client Canon Hong Kong, who has always been supportive with innovative ideas. This award is a big bonus to our team who is always hungry to creating highly interactive campaigns and we look forward to creating more award winning works for Canon Hong Kong!

Durex Performan Scores Big at Awards Shows

Last year’s launch of Durex Performan was a huge hit in both Hong Kong and Taiwan.

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A truly challenging project from initial pitch to launch day, the task involved not only tons of blood, sweat and tears but also many smiles. Having been showered with many coveted awards such as those below, the campaign’s eventual success made everyone’s hard work all the more worthwhile.

1. Effie Awards 2014 / Silver – Health & Hygienic Products

2. AOTY 2014 – MARKies / Best use of Integrated Media

3. AOTY 2014 – MARKies / Best Content Marketing

4. AOTY 2014 – MARKies / Best Experiential

5. AME Awards 2014 / Bronze – Branded Entertainment

6. 6th Internationalist Awards / Silver – Innovation in Media 

7. Cristal Festival 2013 / Sapphire –  Media Cristal- Men

8. Cristal Festival 2013 / Emerald – Media Cristal- Integrated Campaign

9. Marketing Excellence Awards 2013 by Marketing Magazine / Silver – Excellence in Branded Content

10. Marketing Excellence Awards 2013 by Marketing Magazine / Silver – Excellence in Media Strategy 

 

We hereby extend our heartfelt thanks to our open-minded client at Durex Hong Kong and all of the teammates who helped make this campaign happen!

1 Mobile App. 5 Weeks. 9 Million Hits.

It’s hot and it’s a hit all over Hong Kong! This summer, we’ve once again created the loudest buzz in town with Coca Cola & McCann Erickson. The Coke Chok App.

We created this app where users can collect bottle cap from the TV commercial.

All they need to do is  to install the App and when they see the Coke bottle cap flying out from the TV commercial, they can ‘catch’ the bottle cap with their mobile phone and then shake (chok) the phone for a lucky draw.

WIthin the 5 weeks after the Chok App launched, an astonishing number of 384,470 unique users installed the app. A total of 8,953,919 draw request were record on our server.

The number says it all. It was a major success.

Check out our amazing app at here and shake your mobile next time the Coca Cola TV Commercial comes on!

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KITCHEN is happy to win a Bronze for PCCW at Kam Fan Awards night.

Thank you. Thank you. Thank you.

To the honourable judges from around the world and of course our beloved client, PCCW.

Being the “Oscar of Advertising”, winning anything from Kam Fan Awards this year is extremely tough.

In the “Best Online Advertising” category, there were hundreds of entries from all over Hong Kong and Mainland China, yet only 2 entries were awarded.

And KITCHEN is luckily to be one of the two winners.

It’s a banner ad done for PCCW, to demonstrate the omnipresence of its Everywhere wireless broadband service.

Contrary to the “typical” solution, 5 banners, instead of one, were bought. Viewers were asked to drag the user featured in the ad among the 5 places to experience the “Everywhere” coverage of the service.

For details of this ad, please refer to KITCHEN’s previous post on 5 May, 2008.

“Catch” the beat with our latest Coca-Cola App

With the success of Coke Chok App  last year, this summer KITCHEN has once again created an addictive App game  for Coca Cola.

Play-along with the Cola-Coca TV commercial by tapping at the right beat with Eason Chan’s singing, 「Music 拍子Game」is a new interactive gaming experience combining Mobile App and TV Commercial.

Within just  3 days, the App became the top one free app in App store. Almost 200,000 installations within five weeks and more than 7,000,000 lucky draws were recorded.

Check out our amazing app and get your fingers ready to dance when the beat is on!  Both single-play and team-play options are available.

Download the App and play with the TVC now!

First time player please use this pin code: 123456789a.work_coke_content

KITCHEN’s hard work pays off with multiple awards!

We are proud to announce that our 「Music 拍子Game」 App has not only been highly appreciated by Coca-Cola and its customers,  but also by the extremely demanding judges at the 2012 Kam Fan & MOB-EX Awards!

Details of the awards our and our client’s work won are as follows:

Kam Fan Awards 2012:

  • SILVER in “Media – Single – Best use of Branded Content, Product Placement, Experiental, Sponsorship, Stunts and Events”
  • SILVER in “Media – Single – Best use of Other Digital Platform (Including Mobile) “

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MOB-EX Awards 2012:

  • GOLD in “Most Innovative use of Mobile”
  • GOLD in “Best App/Content by a Consumer Brand”
  • GOLD in “Best Integration of Mobile”
  • SILVER in “Most Creative App”
  • SILVER in “Best Direct Response Campaign”
  • SILVER in “Best User Experience”

Kitchen got seated in the Yahoo! Big Idea Chair this year

Here is some good news for those who burn midnight oil making countless interactive online banners. In the early November, we were invited, not without surprise, to the YAHOO! Big Idea Chair award dinner, thanks to an interactive banner for Canon PowerShot S110 envisaged, of course, by us earlier this year. The nomination for “Best Rich Media Ad Award” launched all our designers on cloud nine.

Amidst the applauses of our beloved clients and excellent advertisers, the PowerShot S110 Online Launch Campaign received mention in Best Rich Media Ad Awards. Courtesy of Yahoo! and the judges’ appreciation for our hard work, the award is a tremendous morale booster to our “banner-bearers”.

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KITCHEN STRIKES DOUBLE SILVER AT MARKETING EXCELLENCE AWARD 2013

Thanks to our beloved clients, media partners and judges, Durex Performan campaign has won double silver under “Excellence in Branded Content” and “Excellence in Media Strategy” in Marketing Excellence Awards 2013. This firm nod to our hard work means a great deal to the KITCHEN fellows. We will keep up our good work and look forward to celebrating more accolades to come in the future.