JP Beauty campaign rewards the serious hard work of being beautiful

There’s no shame in putting extra effort into improving your skin and appearance, and your effort deserves to be rewarded. That’s why JP Beauty gathered 6 popular Japanese beauty brands and provided shopping rewards and beauty tips to inspire their members. Kitchen also worked hard to ensure the promotion campaign was as beautiful as JP Beauty’s audience. An exquisite visual and video were produced to recruit members and explain how the membership works.

Print Ad – 12 sheet


Recruit Members Video

Print Ad – Escalator Crown

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Style Shot

Campaign Site