There’s nothing worse than having a shiny red face each time the summer sun comes out from behind the clouds. As the many Hongkongers who wrote in to Kitchen’s innovative “No No Oil Committee” for ettusais pore care skincare to share their most embarrassing oily experiences can testify!

The promotion’s winners were subsequently rewarded with a full set of exclusive pore care ettusais products to help them face summer with a fresh complexion!

How We Made it Happen
To engage the maximum number of image-conscious local youngsters, we tailored an Instagram-hosted campaign that asked targets to share their “oily stories” via a hashtag matching their social media profiles. A series of breezy social posts and an attention-grabbing short video then helped to intensify users excitement to red-hot levels.

Key Visual

Product Style Shot

Thematic Video 30s

Feature Video 15s (Jelly Mousse)

Feature Video 15s (Oil Block Base)

Feature Video 15s (Oil Block Foundation)