This year Coca-Cola is launching a new look. To celebrate this happy event, we worked with McCann & Spencer to create an interactive vending machine to encourage Coke lovers to dress in red.
Planning & Execution
KITCHEN transformed three traditional Coca-Cola vending machines into smart kiosks that can detect how ‘Red’ you dress and gave away free Cokes. A full Red detection is rewarded with a can of original Coke, and a mix of Red and Black is good for a can of Coke Zero. Tens of thousands of Cokes were given away to Coke lovers at the two-week event at Langham Place.