Making progress is human nature.

Not long ago, people were satisfied with DCs, for their ease of use and convenience.  And now, most don’t want to settle for the amateur picture quality.  However, most DSLR cameras in the market are far too professional.

SONY tries to bridge the gap with ∝380 and ∝330 models, with its unique pictorial user interfaces on both aperture and shutter speed – the 2 magical factors that take pictures to new heights.

KITCHEN helps potential buyers to feel the product edges, by re-creating such hands-on experience on the internet.

Now you know why pictures on facebook and most blogs look more professional, all of a sudden : )

See the campaign here.