{"id":989,"date":"2018-12-19T18:33:14","date_gmt":"2018-12-19T10:33:14","guid":{"rendered":"http:\/\/www.kitchen-digital.com\/?p=989"},"modified":"2018-12-20T19:52:18","modified_gmt":"2018-12-20T11:52:18","slug":"transforming-za-airy-foundation-into-everyones-darling","status":"publish","type":"post","link":"https:\/\/www.kitchen-digital.com\/?p=989","title":{"rendered":"Transforming Za Airy Foundation Into Everyone\u2019s Darling!"},"content":{"rendered":"<div style=\"padding-bottom:20px; padding-top:10px;\" class=\"hupso-share-buttons\"><!-- Hupso Share Buttons - http:\/\/www.hupso.com\/share\/ --><a class=\"hupso_counters\" href=\"http:\/\/www.hupso.com\/share\/\"><img decoding=\"async\" src=\"https:\/\/static.hupso.com\/share\/buttons\/dot.png\" style=\"border:0px; padding-top:2px; float:left;\" alt=\"Share Button\"\/><\/a><script type=\"text\/javascript\">var hupso_services_c=new Array(\"twitter\",\"facebook_like\",\"facebook_send\",\"google\",\"pinterest\");var hupso_counters_lang = \"en_US\";var hupso_image_folder_url = \"\";var hupso_url_c=\"\";var hupso_title_c=\"Transforming Za Airy Foundation Into Everyone\u2019s Darling!\";<\/script><script type=\"text\/javascript\" src=\"https:\/\/static.hupso.com\/share\/js\/counters.js\"><\/script><!-- Hupso Share Buttons --><\/div><p>Kitchen recently boosted the confidence of countless thousands of female Hongkongers in search of that elusive just-right natural look by telling them all about Za Cosmetic\u2019s pioneering Airy Foundation.<\/p>\n<p><strong>How We Made it Happen<\/strong><br \/>\nA series of compellingly relevant Instagram stories was created to seize and retain the attention of this hard-to-reach demographic. In highlighting relevant aspects from the life of a believably down-to-earth Hong Kong girl, our campaign emphasised Za Airy\u2019s role as the foundation of choice for a new generation.<\/p>\n<p><strong>15s Thematic Video<br \/>\n<\/strong><\/p>\n<p><iframe loading=\"lazy\" title=\"Za - Airy Foundation Campaign 2018 15s Thematic Video\" width=\"615\" height=\"346\" src=\"https:\/\/www.youtube.com\/embed\/7BYFXTuHym0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><strong>Social Posts<br \/>\n<\/strong><\/p>\n<p><iframe loading=\"lazy\" title=\"Za - Airy Foundation Campaign Social Post (Kid)\" width=\"615\" height=\"461\" src=\"https:\/\/www.youtube.com\/embed\/owAC-C4vK0k?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><iframe loading=\"lazy\" title=\"Za - Airy Foundation Campaign Social Post (Dog)\" width=\"615\" height=\"461\" src=\"https:\/\/www.youtube.com\/embed\/0S-PFIjeJWg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p>&nbsp;<\/p>\n<div style=\"padding-bottom:20px; padding-top:10px;\" class=\"hupso-share-buttons\"><!-- Hupso Share Buttons - http:\/\/www.hupso.com\/share\/ --><a class=\"hupso_counters\" href=\"http:\/\/www.hupso.com\/share\/\"><img decoding=\"async\" src=\"https:\/\/static.hupso.com\/share\/buttons\/dot.png\" style=\"border:0px; padding-top:2px; float:left;\" alt=\"Share Button\"\/><\/a><script type=\"text\/javascript\">var hupso_services_c=new Array(\"twitter\",\"facebook_like\",\"facebook_send\",\"google\",\"pinterest\");var hupso_counters_lang = \"en_US\";var hupso_image_folder_url = \"\";var hupso_url_c=\"\";var hupso_title_c=\"Transforming Za Airy Foundation Into Everyone\u2019s Darling!\";<\/script><script type=\"text\/javascript\" src=\"https:\/\/static.hupso.com\/share\/js\/counters.js\"><\/script><!-- Hupso Share Buttons --><\/div>","protected":false},"excerpt":{"rendered":"<p>Kitchen recently boosted the confidence of countless thousands of female Hongkongers in search of that elusive just-right natural look by telling them all about Za Cosmetic\u2019s pioneering Airy Foundation. How We Made it Happen A series of compellingly relevant Instagram stories was created to seize and retain the attention of this hard-to-reach demographic. In highlighting<a class=\"moretag\" href=\"https:\/\/www.kitchen-digital.com\/?p=989\" title=\"Read more\" target=\"_self\"> &rarr;<\/a><\/p>\n","protected":false},"author":1,"featured_media":991,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[22,8,159],"class_list":["post-989","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-projects","tag-campaign","tag-campaignsite","tag-za"],"_links":{"self":[{"href":"https:\/\/www.kitchen-digital.com\/index.php?rest_route=\/wp\/v2\/posts\/989","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.kitchen-digital.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.kitchen-digital.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.kitchen-digital.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kitchen-digital.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=989"}],"version-history":[{"count":1,"href":"https:\/\/www.kitchen-digital.com\/index.php?rest_route=\/wp\/v2\/posts\/989\/revisions"}],"predecessor-version":[{"id":992,"href":"https:\/\/www.kitchen-digital.com\/index.php?rest_route=\/wp\/v2\/posts\/989\/revisions\/992"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.kitchen-digital.com\/index.php?rest_route=\/wp\/v2\/media\/991"}],"wp:attachment":[{"href":"https:\/\/www.kitchen-digital.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=989"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.kitchen-digital.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=989"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.kitchen-digital.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=989"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}