{"id":866,"date":"2017-03-06T19:13:48","date_gmt":"2017-03-06T11:13:48","guid":{"rendered":"http:\/\/www.kitchen-digital.com\/?p=866"},"modified":"2018-12-19T14:36:26","modified_gmt":"2018-12-19T06:36:26","slug":"abbott-love-is-a-matter-of-heart-to-heart","status":"publish","type":"post","link":"https:\/\/www.kitchen-digital.com\/?p=866","title":{"rendered":"Abbott &#8211; Love is a matter of heart-to-heart"},"content":{"rendered":"<div style=\"padding-bottom:20px; padding-top:10px;\" class=\"hupso-share-buttons\"><!-- Hupso Share Buttons - http:\/\/www.hupso.com\/share\/ --><a class=\"hupso_counters\" href=\"http:\/\/www.hupso.com\/share\/\"><img decoding=\"async\" src=\"https:\/\/static.hupso.com\/share\/buttons\/dot.png\" style=\"border:0px; padding-top:2px; float:left;\" alt=\"Share Button\"\/><\/a><script type=\"text\/javascript\">var hupso_services_c=new Array(\"twitter\",\"facebook_like\",\"facebook_send\",\"google\",\"pinterest\");var hupso_counters_lang = \"en_US\";var hupso_image_folder_url = \"\";var hupso_url_c=\"\";var hupso_title_c=\"Abbott - Love is a matter of heart-to-heart\";<\/script><script type=\"text\/javascript\" src=\"https:\/\/static.hupso.com\/share\/js\/counters.js\"><\/script><!-- Hupso Share Buttons --><\/div><p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/oBMFouAy-hs\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><strong><br \/>\n<\/strong><\/p>\n<p>This campaign aims to create and capitalize on a competitive edge that would entice new customers to sample Abbott Hong Kong\u2019s low-sugar Ensure variant.<\/p>\n<p><strong>Planning &amp; Execution<br \/>\n<\/strong>Truly healthy hearts are not only physically but also psychologically healthy! In this\u00a0video for Ensure, we aimed to tell potential targets how the brand is not only taking care of seniors\u2019 physical health but also their emotional wellbeing by encouraging older and younger people to engage in emotional heart-to-heart chats.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-946\" src=\"http:\/\/www.kitchen-digital.com\/wp-content\/uploads\/2018\/03\/arbott-SCREEN1.jpg\" alt=\"\" width=\"1800\" height=\"2031\" srcset=\"https:\/\/www.kitchen-digital.com\/wp-content\/uploads\/2018\/03\/arbott-SCREEN1.jpg 1800w, https:\/\/www.kitchen-digital.com\/wp-content\/uploads\/2018\/03\/arbott-SCREEN1-266x300.jpg 266w, https:\/\/www.kitchen-digital.com\/wp-content\/uploads\/2018\/03\/arbott-SCREEN1-768x867.jpg 768w, https:\/\/www.kitchen-digital.com\/wp-content\/uploads\/2018\/03\/arbott-SCREEN1-908x1024.jpg 908w, https:\/\/www.kitchen-digital.com\/wp-content\/uploads\/2018\/03\/arbott-SCREEN1-695x784.jpg 695w, https:\/\/www.kitchen-digital.com\/wp-content\/uploads\/2018\/03\/arbott-SCREEN1-615x694.jpg 615w\" sizes=\"auto, (max-width: 1800px) 100vw, 1800px\" \/><\/p>\n<div style=\"padding-bottom:20px; padding-top:10px;\" class=\"hupso-share-buttons\"><!-- Hupso Share Buttons - http:\/\/www.hupso.com\/share\/ --><a class=\"hupso_counters\" href=\"http:\/\/www.hupso.com\/share\/\"><img decoding=\"async\" src=\"https:\/\/static.hupso.com\/share\/buttons\/dot.png\" style=\"border:0px; padding-top:2px; float:left;\" alt=\"Share Button\"\/><\/a><script type=\"text\/javascript\">var hupso_services_c=new Array(\"twitter\",\"facebook_like\",\"facebook_send\",\"google\",\"pinterest\");var hupso_counters_lang = \"en_US\";var hupso_image_folder_url = \"\";var hupso_url_c=\"\";var hupso_title_c=\"Abbott - Love is a matter of heart-to-heart\";<\/script><script type=\"text\/javascript\" src=\"https:\/\/static.hupso.com\/share\/js\/counters.js\"><\/script><!-- Hupso Share Buttons --><\/div>","protected":false},"excerpt":{"rendered":"<p>This campaign aims to create and capitalize on a competitive edge that would entice new customers to sample Abbott Hong Kong\u2019s low-sugar Ensure variant. Planning &amp; Execution Truly healthy hearts are not only physically but also psychologically healthy! In this\u00a0video for Ensure, we aimed to tell potential targets how the brand is not only taking<a class=\"moretag\" href=\"https:\/\/www.kitchen-digital.com\/?p=866\" title=\"Read more\" target=\"_self\"> &rarr;<\/a><\/p>\n","protected":false},"author":1,"featured_media":945,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[134,133,135,137,136,132],"class_list":["post-866","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-projects","tag-abbott","tag-emotional","tag-ensure","tag-health","tag-hearttoheart","tag-socialvideo"],"_links":{"self":[{"href":"https:\/\/www.kitchen-digital.com\/index.php?rest_route=\/wp\/v2\/posts\/866","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.kitchen-digital.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.kitchen-digital.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.kitchen-digital.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kitchen-digital.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=866"}],"version-history":[{"count":4,"href":"https:\/\/www.kitchen-digital.com\/index.php?rest_route=\/wp\/v2\/posts\/866\/revisions"}],"predecessor-version":[{"id":947,"href":"https:\/\/www.kitchen-digital.com\/index.php?rest_route=\/wp\/v2\/posts\/866\/revisions\/947"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.kitchen-digital.com\/index.php?rest_route=\/wp\/v2\/media\/945"}],"wp:attachment":[{"href":"https:\/\/www.kitchen-digital.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=866"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.kitchen-digital.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=866"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.kitchen-digital.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=866"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}