{"id":822,"date":"2017-10-20T15:50:02","date_gmt":"2017-10-20T07:50:02","guid":{"rendered":"http:\/\/www.kitchen-digital.com\/?p=822"},"modified":"2018-03-07T16:05:22","modified_gmt":"2018-03-07T08:05:22","slug":"zuji-books-an-encounter-with-destiny","status":"publish","type":"post","link":"https:\/\/www.kitchen-digital.com\/?p=822","title":{"rendered":"ZUJI books an Encounter with Destiny"},"content":{"rendered":"<div style=\"padding-bottom:20px; padding-top:10px;\" class=\"hupso-share-buttons\"><!-- Hupso Share Buttons - http:\/\/www.hupso.com\/share\/ --><a class=\"hupso_counters\" href=\"http:\/\/www.hupso.com\/share\/\"><img decoding=\"async\" src=\"https:\/\/static.hupso.com\/share\/buttons\/dot.png\" style=\"border:0px; padding-top:2px; float:left;\" alt=\"Share Button\"\/><\/a><script type=\"text\/javascript\">var hupso_services_c=new Array(\"twitter\",\"facebook_like\",\"facebook_send\",\"google\",\"pinterest\");var hupso_counters_lang = \"en_US\";var hupso_image_folder_url = \"\";var hupso_url_c=\"\";var hupso_title_c=\"ZUJI books an Encounter with Destiny\";<\/script><script type=\"text\/javascript\" src=\"https:\/\/static.hupso.com\/share\/js\/counters.js\"><\/script><!-- Hupso Share Buttons --><\/div><p>This campaign aims to create\u00a0awareness that ZUJI is an online travel agency that always provide young travellers\u00a0with a one-of-a-kind beautiful travel experience.<\/p>\n<p><strong>Planning and Execution<br \/>\n<\/strong>In order to show how planning a trip with Zuji leads to many wonderful encounters with people and places, this\u00a0campaign featured short videos based on true stories that perfectly encapsulated the attitude of fiercely independent travellers. \u00a0The goal is to\u00a0capture the imaginations of discerning individuals seeking trips that offered them genuinely unique experiences.<\/p>\n<p>Stage 1<strong><br \/>\nCinema Ad and\u00a0Online Video<br \/>\n<\/strong>A teaser was launched to maximize awareness of the ZUJI Brand, asking our audience exactly what the word \u2018Encounter\u2019 meant to them.<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/6CPrnk8X60Y\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Stage 2<strong><br \/>\n<\/strong><strong>Online Video<br \/>\n<\/strong>Then we follow up with 2 videos, of which giving a first person view of the encounter stories in Taiwan and UK. To maintain the authenticity of the stories, both videos featured authentic people that the creative team met at the two locations. One is a pumpkin farmer and his wife in Yi Lan, Taiwan and the other is a London based Handpan busker. Instead of creating a fictional story for advertising, both videos were a created as a true real-life \u2018encounter\u2019 experience.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-927\" src=\"http:\/\/www.kitchen-digital.com\/wp-content\/uploads\/2018\/03\/zuji-screen-1.jpg\" alt=\"\" width=\"1800\" height=\"1502\" srcset=\"https:\/\/www.kitchen-digital.com\/wp-content\/uploads\/2018\/03\/zuji-screen-1.jpg 1800w, https:\/\/www.kitchen-digital.com\/wp-content\/uploads\/2018\/03\/zuji-screen-1-300x250.jpg 300w, https:\/\/www.kitchen-digital.com\/wp-content\/uploads\/2018\/03\/zuji-screen-1-768x641.jpg 768w, https:\/\/www.kitchen-digital.com\/wp-content\/uploads\/2018\/03\/zuji-screen-1-1024x854.jpg 1024w, https:\/\/www.kitchen-digital.com\/wp-content\/uploads\/2018\/03\/zuji-screen-1-695x580.jpg 695w, https:\/\/www.kitchen-digital.com\/wp-content\/uploads\/2018\/03\/zuji-screen-1-615x513.jpg 615w\" sizes=\"auto, (max-width: 1800px) 100vw, 1800px\" \/><\/p>\n<p><strong>The Encounter with a Taiwanese Farmer <\/strong><br \/>\n<iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/Y_B-MbFUbEQ\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><strong>The Encounter with a UK Busker<\/strong><br \/>\n<iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/xKvtgbWtK7U\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><strong>Print Ad and OOH Posters<br \/>\n<\/strong>Supported by a series of print ads, OOH posters and billboards, cinema spots and social media web banners, letting the campaign message reach all target audience online and offline.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-857\" src=\"http:\/\/www.kitchen-digital.com\/wp-content\/uploads\/2018\/02\/OOH-1-1024x614.jpg\" alt=\"Print\" width=\"615\" height=\"369\" srcset=\"https:\/\/www.kitchen-digital.com\/wp-content\/uploads\/2018\/02\/OOH-1-1024x614.jpg 1024w, https:\/\/www.kitchen-digital.com\/wp-content\/uploads\/2018\/02\/OOH-1-300x180.jpg 300w, https:\/\/www.kitchen-digital.com\/wp-content\/uploads\/2018\/02\/OOH-1-768x461.jpg 768w, https:\/\/www.kitchen-digital.com\/wp-content\/uploads\/2018\/02\/OOH-1-695x417.jpg 695w, https:\/\/www.kitchen-digital.com\/wp-content\/uploads\/2018\/02\/OOH-1-615x369.jpg 615w, https:\/\/www.kitchen-digital.com\/wp-content\/uploads\/2018\/02\/OOH-1.jpg 1645w\" sizes=\"auto, (max-width: 615px) 100vw, 615px\" \/><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-858\" src=\"http:\/\/www.kitchen-digital.com\/wp-content\/uploads\/2018\/02\/OOH-2-1024x614.jpg\" alt=\"Print\" width=\"615\" height=\"369\" srcset=\"https:\/\/www.kitchen-digital.com\/wp-content\/uploads\/2018\/02\/OOH-2-1024x614.jpg 1024w, https:\/\/www.kitchen-digital.com\/wp-content\/uploads\/2018\/02\/OOH-2-300x180.jpg 300w, https:\/\/www.kitchen-digital.com\/wp-content\/uploads\/2018\/02\/OOH-2-768x461.jpg 768w, https:\/\/www.kitchen-digital.com\/wp-content\/uploads\/2018\/02\/OOH-2-695x417.jpg 695w, https:\/\/www.kitchen-digital.com\/wp-content\/uploads\/2018\/02\/OOH-2-615x369.jpg 615w, https:\/\/www.kitchen-digital.com\/wp-content\/uploads\/2018\/02\/OOH-2.jpg 1646w\" sizes=\"auto, (max-width: 615px) 100vw, 615px\" \/><\/p>\n<p>Stage 3\u00a0<strong><a href=\"http:\/\/www.kitchen-digital.com\/?p=828&amp;preview=true\"><br \/>\nOOH Bus Shelter Domination<\/a><br \/>\n<\/strong>The campaign also integrated with an interactive bus shelter, showcasing the 2 encounter stories during the month and featuring an interactive game on weekends, this channel added yet another dimension to the ZUJI brand.<\/p>\n<p><a href=\"http:\/\/www.kitchen-digital.com\/?p=828&amp;preview=true\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-859 size-large\" src=\"http:\/\/www.kitchen-digital.com\/wp-content\/uploads\/2018\/02\/stage3-lucky-1-1024x620.jpg\" alt=\"stage3-lucky-1\" width=\"615\" height=\"372\" srcset=\"https:\/\/www.kitchen-digital.com\/wp-content\/uploads\/2018\/02\/stage3-lucky-1-1024x620.jpg 1024w, https:\/\/www.kitchen-digital.com\/wp-content\/uploads\/2018\/02\/stage3-lucky-1-300x182.jpg 300w, https:\/\/www.kitchen-digital.com\/wp-content\/uploads\/2018\/02\/stage3-lucky-1-768x465.jpg 768w, https:\/\/www.kitchen-digital.com\/wp-content\/uploads\/2018\/02\/stage3-lucky-1-695x421.jpg 695w, https:\/\/www.kitchen-digital.com\/wp-content\/uploads\/2018\/02\/stage3-lucky-1-615x372.jpg 615w\" sizes=\"auto, (max-width: 615px) 100vw, 615px\" \/><\/a><a href=\"http:\/\/www.kitchen-digital.com\/?p=828&amp;preview=true\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-860 size-large\" src=\"http:\/\/www.kitchen-digital.com\/wp-content\/uploads\/2018\/02\/stage3-lucky-2-1024x569.jpg\" alt=\"stage3-lucky-2\" width=\"615\" height=\"342\" srcset=\"https:\/\/www.kitchen-digital.com\/wp-content\/uploads\/2018\/02\/stage3-lucky-2-1024x569.jpg 1024w, https:\/\/www.kitchen-digital.com\/wp-content\/uploads\/2018\/02\/stage3-lucky-2-300x167.jpg 300w, https:\/\/www.kitchen-digital.com\/wp-content\/uploads\/2018\/02\/stage3-lucky-2-768x426.jpg 768w, https:\/\/www.kitchen-digital.com\/wp-content\/uploads\/2018\/02\/stage3-lucky-2-695x386.jpg 695w, https:\/\/www.kitchen-digital.com\/wp-content\/uploads\/2018\/02\/stage3-lucky-2-615x341.jpg 615w\" sizes=\"auto, (max-width: 615px) 100vw, 615px\" \/><br \/>\n<\/a>Passer-by in Causeway Bay are invited to play a game to win the big prize of $2000 ZUJI coupon. The game requires the players to catch the orange ball in a tumbling roller. Yet, to make the tumbler start rolling, they first need to play a mobile game to test their travel knowledge. The better the score, the longer time the tumbler will roll. Hence, a bigger chance to catch the orange ball.<\/p>\n<div style=\"padding-bottom:20px; padding-top:10px;\" class=\"hupso-share-buttons\"><!-- Hupso Share Buttons - http:\/\/www.hupso.com\/share\/ --><a class=\"hupso_counters\" href=\"http:\/\/www.hupso.com\/share\/\"><img decoding=\"async\" src=\"https:\/\/static.hupso.com\/share\/buttons\/dot.png\" style=\"border:0px; padding-top:2px; float:left;\" alt=\"Share Button\"\/><\/a><script type=\"text\/javascript\">var hupso_services_c=new Array(\"twitter\",\"facebook_like\",\"facebook_send\",\"google\",\"pinterest\");var hupso_counters_lang = \"en_US\";var hupso_image_folder_url = \"\";var hupso_url_c=\"\";var hupso_title_c=\"ZUJI books an Encounter with Destiny\";<\/script><script type=\"text\/javascript\" src=\"https:\/\/static.hupso.com\/share\/js\/counters.js\"><\/script><!-- Hupso Share Buttons --><\/div>","protected":false},"excerpt":{"rendered":"<p>This campaign aims to create\u00a0awareness that ZUJI is an online travel agency that always provide young travellers\u00a0with a one-of-a-kind beautiful travel experience. Planning and Execution In order to show how planning a trip with Zuji leads to many wonderful encounters with people and places, this\u00a0campaign featured short videos based on true stories that perfectly encapsulated<a class=\"moretag\" href=\"https:\/\/www.kitchen-digital.com\/?p=822\" title=\"Read more\" target=\"_self\"> &rarr;<\/a><\/p>\n","protected":false},"author":1,"featured_media":926,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[154,156,33,145,155,109,125],"class_list":["post-822","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-projects","tag-encounter","tag-integratedcampaign","tag-interactive","tag-ooh","tag-ota","tag-travel","tag-zuji"],"_links":{"self":[{"href":"https:\/\/www.kitchen-digital.com\/index.php?rest_route=\/wp\/v2\/posts\/822","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.kitchen-digital.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.kitchen-digital.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.kitchen-digital.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kitchen-digital.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=822"}],"version-history":[{"count":19,"href":"https:\/\/www.kitchen-digital.com\/index.php?rest_route=\/wp\/v2\/posts\/822\/revisions"}],"predecessor-version":[{"id":956,"href":"https:\/\/www.kitchen-digital.com\/index.php?rest_route=\/wp\/v2\/posts\/822\/revisions\/956"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.kitchen-digital.com\/index.php?rest_route=\/wp\/v2\/media\/926"}],"wp:attachment":[{"href":"https:\/\/www.kitchen-digital.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=822"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.kitchen-digital.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=822"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.kitchen-digital.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=822"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}