{"id":817,"date":"2017-12-10T19:11:39","date_gmt":"2017-12-10T11:11:39","guid":{"rendered":"http:\/\/www.kitchen-digital.com\/?p=817"},"modified":"2018-05-23T19:20:50","modified_gmt":"2018-05-23T11:20:50","slug":"canon-unveils-local-females-unique-beauty","status":"publish","type":"post","link":"https:\/\/www.kitchen-digital.com\/?p=817","title":{"rendered":"Canon Unveils Local Female\u2019s Unique Beauty"},"content":{"rendered":"<div style=\"padding-bottom:20px; padding-top:10px;\" class=\"hupso-share-buttons\"><!-- Hupso Share Buttons - http:\/\/www.hupso.com\/share\/ --><a class=\"hupso_counters\" href=\"http:\/\/www.hupso.com\/share\/\"><img decoding=\"async\" src=\"https:\/\/static.hupso.com\/share\/buttons\/dot.png\" style=\"border:0px; padding-top:2px; float:left;\" alt=\"Share Button\"\/><\/a><script type=\"text\/javascript\">var hupso_services_c=new Array(\"twitter\",\"facebook_like\",\"facebook_send\",\"google\",\"pinterest\");var hupso_counters_lang = \"en_US\";var hupso_image_folder_url = \"\";var hupso_url_c=\"\";var hupso_title_c=\"Canon Unveils Local Female\u2019s Unique Beauty\";<\/script><script type=\"text\/javascript\" src=\"https:\/\/static.hupso.com\/share\/js\/counters.js\"><\/script><!-- Hupso Share Buttons --><\/div><p>&#8220;Canon My Beauty&#8221; is an\u00a0online community we\u00a0created for Canon Hong Kong, aimed\u00a0to establish female photography as an art form in its own right. Our efforts here were focused on encouraging local women to take photos that brought alive their thoughts and stories. Along the way, we also positioned the brand\u2019s latest\u00a0EOS M100 camera as a must-have photographic tool for trend-setting targets.<\/p>\n<p><strong>Planning and Execution<br \/>\n<\/strong>Kitchen enabled the client to achieve its desired marketing goal via an integrated \u201cDiscover Your Unique Beauty\u201d product promotion that introduced the Canon Girls\u2019 photographic community. A series of key visuals and short videos then showcased how the Canon EOS M100 camera empowered girls about town to discover and express their unique beauty and inner femininity.<\/p>\n<p><strong>EOS M100 \u2013 Discover Your Unique Beauty \u2013 Hanna Chan<\/strong><br \/>\n<iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/kDInMwhLjWE\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen><\/iframe><\/p>\n<p><strong>EOS M100 \u2013 Discover Your Unique Beauty \u2013 Gladys Li<\/strong><br \/>\n<iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/dut6t6tb_CE\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen><\/iframe><\/p>\n<p><strong>Key Visual<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-941\" src=\"http:\/\/www.kitchen-digital.com\/wp-content\/uploads\/2018\/03\/m100-hanna-kv-FA2-outline-02.jpg\" alt=\"\" width=\"841\" height=\"1078\" srcset=\"https:\/\/www.kitchen-digital.com\/wp-content\/uploads\/2018\/03\/m100-hanna-kv-FA2-outline-02.jpg 841w, https:\/\/www.kitchen-digital.com\/wp-content\/uploads\/2018\/03\/m100-hanna-kv-FA2-outline-02-234x300.jpg 234w, https:\/\/www.kitchen-digital.com\/wp-content\/uploads\/2018\/03\/m100-hanna-kv-FA2-outline-02-768x984.jpg 768w, https:\/\/www.kitchen-digital.com\/wp-content\/uploads\/2018\/03\/m100-hanna-kv-FA2-outline-02-799x1024.jpg 799w, https:\/\/www.kitchen-digital.com\/wp-content\/uploads\/2018\/03\/m100-hanna-kv-FA2-outline-02-695x891.jpg 695w, https:\/\/www.kitchen-digital.com\/wp-content\/uploads\/2018\/03\/m100-hanna-kv-FA2-outline-02-615x788.jpg 615w\" sizes=\"auto, (max-width: 841px) 100vw, 841px\" \/><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-942\" src=\"http:\/\/www.kitchen-digital.com\/wp-content\/uploads\/2018\/03\/m100-gladys-kv-FA2-outline.jpg\" alt=\"\" width=\"841\" height=\"1078\" srcset=\"https:\/\/www.kitchen-digital.com\/wp-content\/uploads\/2018\/03\/m100-gladys-kv-FA2-outline.jpg 841w, https:\/\/www.kitchen-digital.com\/wp-content\/uploads\/2018\/03\/m100-gladys-kv-FA2-outline-234x300.jpg 234w, https:\/\/www.kitchen-digital.com\/wp-content\/uploads\/2018\/03\/m100-gladys-kv-FA2-outline-768x984.jpg 768w, https:\/\/www.kitchen-digital.com\/wp-content\/uploads\/2018\/03\/m100-gladys-kv-FA2-outline-799x1024.jpg 799w, https:\/\/www.kitchen-digital.com\/wp-content\/uploads\/2018\/03\/m100-gladys-kv-FA2-outline-695x891.jpg 695w, https:\/\/www.kitchen-digital.com\/wp-content\/uploads\/2018\/03\/m100-gladys-kv-FA2-outline-615x788.jpg 615w\" sizes=\"auto, (max-width: 841px) 100vw, 841px\" \/><\/p>\n<p><strong>OOH &#8211; Bus Body<\/strong><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-851\" src=\"http:\/\/www.kitchen-digital.com\/wp-content\/uploads\/2018\/02\/Canon-V2-PK3576-EP1-1024x632.jpg\" alt=\"\" width=\"615\" height=\"380\" srcset=\"https:\/\/www.kitchen-digital.com\/wp-content\/uploads\/2018\/02\/Canon-V2-PK3576-EP1-1024x632.jpg 1024w, https:\/\/www.kitchen-digital.com\/wp-content\/uploads\/2018\/02\/Canon-V2-PK3576-EP1-300x185.jpg 300w, https:\/\/www.kitchen-digital.com\/wp-content\/uploads\/2018\/02\/Canon-V2-PK3576-EP1-768x474.jpg 768w, https:\/\/www.kitchen-digital.com\/wp-content\/uploads\/2018\/02\/Canon-V2-PK3576-EP1-695x429.jpg 695w, https:\/\/www.kitchen-digital.com\/wp-content\/uploads\/2018\/02\/Canon-V2-PK3576-EP1-615x380.jpg 615w, https:\/\/www.kitchen-digital.com\/wp-content\/uploads\/2018\/02\/Canon-V2-PK3576-EP1-225x140.jpg 225w\" sizes=\"auto, (max-width: 615px) 100vw, 615px\" \/><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-850\" src=\"http:\/\/www.kitchen-digital.com\/wp-content\/uploads\/2018\/02\/Canon-V1-TT8858-EP-1024x605.jpg\" alt=\"\" width=\"615\" height=\"363\" srcset=\"https:\/\/www.kitchen-digital.com\/wp-content\/uploads\/2018\/02\/Canon-V1-TT8858-EP-1024x605.jpg 1024w, https:\/\/www.kitchen-digital.com\/wp-content\/uploads\/2018\/02\/Canon-V1-TT8858-EP-300x177.jpg 300w, https:\/\/www.kitchen-digital.com\/wp-content\/uploads\/2018\/02\/Canon-V1-TT8858-EP-768x454.jpg 768w, https:\/\/www.kitchen-digital.com\/wp-content\/uploads\/2018\/02\/Canon-V1-TT8858-EP-695x411.jpg 695w, https:\/\/www.kitchen-digital.com\/wp-content\/uploads\/2018\/02\/Canon-V1-TT8858-EP-615x363.jpg 615w\" sizes=\"auto, (max-width: 615px) 100vw, 615px\" \/><\/p>\n<p><strong>OOH \u2013 Wall Sticker at Causeway Bay MTR station<\/strong><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-843\" src=\"http:\/\/www.kitchen-digital.com\/wp-content\/uploads\/2018\/02\/CWB-POW-D2-mockup-1024x768.jpg\" alt=\"CWB POW #D2-mockup\" width=\"615\" height=\"461\" srcset=\"https:\/\/www.kitchen-digital.com\/wp-content\/uploads\/2018\/02\/CWB-POW-D2-mockup-1024x768.jpg 1024w, https:\/\/www.kitchen-digital.com\/wp-content\/uploads\/2018\/02\/CWB-POW-D2-mockup-300x225.jpg 300w, https:\/\/www.kitchen-digital.com\/wp-content\/uploads\/2018\/02\/CWB-POW-D2-mockup-768x576.jpg 768w, https:\/\/www.kitchen-digital.com\/wp-content\/uploads\/2018\/02\/CWB-POW-D2-mockup-695x521.jpg 695w, https:\/\/www.kitchen-digital.com\/wp-content\/uploads\/2018\/02\/CWB-POW-D2-mockup-615x461.jpg 615w, https:\/\/www.kitchen-digital.com\/wp-content\/uploads\/2018\/02\/CWB-POW-D2-mockup.jpg 1600w\" sizes=\"auto, (max-width: 615px) 100vw, 615px\" \/><\/p>\n<div style=\"padding-bottom:20px; padding-top:10px;\" class=\"hupso-share-buttons\"><!-- Hupso Share Buttons - http:\/\/www.hupso.com\/share\/ --><a class=\"hupso_counters\" href=\"http:\/\/www.hupso.com\/share\/\"><img decoding=\"async\" src=\"https:\/\/static.hupso.com\/share\/buttons\/dot.png\" style=\"border:0px; padding-top:2px; float:left;\" alt=\"Share Button\"\/><\/a><script type=\"text\/javascript\">var hupso_services_c=new Array(\"twitter\",\"facebook_like\",\"facebook_send\",\"google\",\"pinterest\");var hupso_counters_lang = \"en_US\";var hupso_image_folder_url = \"\";var hupso_url_c=\"\";var hupso_title_c=\"Canon Unveils Local Female\u2019s Unique Beauty\";<\/script><script type=\"text\/javascript\" src=\"https:\/\/static.hupso.com\/share\/js\/counters.js\"><\/script><!-- Hupso Share Buttons --><\/div>","protected":false},"excerpt":{"rendered":"<p>&#8220;Canon My Beauty&#8221; is an\u00a0online community we\u00a0created for Canon Hong Kong, aimed\u00a0to establish female photography as an art form in its own right. Our efforts here were focused on encouraging local women to take photos that brought alive their thoughts and stories. Along the way, we also positioned the brand\u2019s latest\u00a0EOS M100 camera as a<a class=\"moretag\" href=\"https:\/\/www.kitchen-digital.com\/?p=817\" title=\"Read more\" target=\"_self\"> &rarr;<\/a><\/p>\n","protected":false},"author":1,"featured_media":849,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[7,124],"class_list":["post-817","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-projects","tag-canon","tag-eosm100"],"_links":{"self":[{"href":"https:\/\/www.kitchen-digital.com\/index.php?rest_route=\/wp\/v2\/posts\/817","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.kitchen-digital.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.kitchen-digital.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.kitchen-digital.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kitchen-digital.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=817"}],"version-history":[{"count":13,"href":"https:\/\/www.kitchen-digital.com\/index.php?rest_route=\/wp\/v2\/posts\/817\/revisions"}],"predecessor-version":[{"id":963,"href":"https:\/\/www.kitchen-digital.com\/index.php?rest_route=\/wp\/v2\/posts\/817\/revisions\/963"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.kitchen-digital.com\/index.php?rest_route=\/wp\/v2\/media\/849"}],"wp:attachment":[{"href":"https:\/\/www.kitchen-digital.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=817"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.kitchen-digital.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=817"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.kitchen-digital.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=817"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}