{"id":658,"date":"2016-10-13T17:04:58","date_gmt":"2016-10-13T09:04:58","guid":{"rendered":"http:\/\/www.kitchen-digital.com\/?p=658"},"modified":"2017-03-23T19:16:33","modified_gmt":"2017-03-23T11:16:33","slug":"earn-your-wings-as-a-pilot-in-the-durex-air-force","status":"publish","type":"post","link":"https:\/\/www.kitchen-digital.com\/?p=658","title":{"rendered":"Earn your wings as a pilot in the Durex AIR Force"},"content":{"rendered":"<div style=\"padding-bottom:20px; padding-top:10px;\" class=\"hupso-share-buttons\"><!-- Hupso Share Buttons - http:\/\/www.hupso.com\/share\/ --><a class=\"hupso_counters\" href=\"http:\/\/www.hupso.com\/share\/\"><img decoding=\"async\" src=\"https:\/\/static.hupso.com\/share\/buttons\/dot.png\" style=\"border:0px; padding-top:2px; float:left;\" alt=\"Share Button\"\/><\/a><script type=\"text\/javascript\">var hupso_services_c=new Array(\"twitter\",\"facebook_like\",\"facebook_send\",\"google\",\"pinterest\");var hupso_counters_lang = \"en_US\";var hupso_image_folder_url = \"\";var hupso_url_c=\"\";var hupso_title_c=\"Earn your wings as a pilot in the Durex AIR Force\";<\/script><script type=\"text\/javascript\" src=\"https:\/\/static.hupso.com\/share\/js\/counters.js\"><\/script><!-- Hupso Share Buttons --><\/div><p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/2uq0HPQMo5k?list=PLDXJ98P2LZI9fFTtyo6SOBoJkzz7B4cTL\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Create an interactive game to demonstrate how Durex AIR is the best gear to help men deliver unforgettable pleasure to their partners.<\/p>\n<p><strong>Planning and Execution<br \/>\n<\/strong>KITCHEN has created a through-the-line campaign with TVCs, Outdoor and Online channels. The goal is show men the 5 features of Durex Air using an immersive virtual training course to become a Durex AIR Force pilot. By completing the course, men can master the great five powers of Durex AIR and receive a free trial pack so they can experience the benefits for themselves.<\/p>\n<p><strong>TVC<\/strong><\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/IUDamkz1Z6Y\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-724\" src=\"http:\/\/www.kitchen-digital.com\/wp-content\/uploads\/2016\/10\/works_airforce5_main_04_tvc.jpg\" alt=\"works_airforce5_main_04_tvc\" width=\"695\" height=\"392\" srcset=\"https:\/\/www.kitchen-digital.com\/wp-content\/uploads\/2016\/10\/works_airforce5_main_04_tvc.jpg 695w, https:\/\/www.kitchen-digital.com\/wp-content\/uploads\/2016\/10\/works_airforce5_main_04_tvc-300x169.jpg 300w, https:\/\/www.kitchen-digital.com\/wp-content\/uploads\/2016\/10\/works_airforce5_main_04_tvc-615x347.jpg 615w\" sizes=\"auto, (max-width: 695px) 100vw, 695px\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-725\" src=\"http:\/\/www.kitchen-digital.com\/wp-content\/uploads\/2016\/10\/works_airforce5_main_05_tvc.jpg\" alt=\"works_airforce5_main_05_tvc\" width=\"695\" height=\"392\" srcset=\"https:\/\/www.kitchen-digital.com\/wp-content\/uploads\/2016\/10\/works_airforce5_main_05_tvc.jpg 695w, https:\/\/www.kitchen-digital.com\/wp-content\/uploads\/2016\/10\/works_airforce5_main_05_tvc-300x169.jpg 300w, https:\/\/www.kitchen-digital.com\/wp-content\/uploads\/2016\/10\/works_airforce5_main_05_tvc-615x347.jpg 615w\" sizes=\"auto, (max-width: 695px) 100vw, 695px\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-726\" src=\"http:\/\/www.kitchen-digital.com\/wp-content\/uploads\/2016\/10\/works_airforce5_main_06_tvc.jpg\" alt=\"works_airforce5_main_06_tvc\" width=\"695\" height=\"392\" srcset=\"https:\/\/www.kitchen-digital.com\/wp-content\/uploads\/2016\/10\/works_airforce5_main_06_tvc.jpg 695w, https:\/\/www.kitchen-digital.com\/wp-content\/uploads\/2016\/10\/works_airforce5_main_06_tvc-300x169.jpg 300w, https:\/\/www.kitchen-digital.com\/wp-content\/uploads\/2016\/10\/works_airforce5_main_06_tvc-615x347.jpg 615w\" sizes=\"auto, (max-width: 695px) 100vw, 695px\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-727\" src=\"http:\/\/www.kitchen-digital.com\/wp-content\/uploads\/2016\/10\/works_airforce5_main_07_tvc.jpg\" alt=\"works_airforce5_main_07_tvc\" width=\"695\" height=\"392\" srcset=\"https:\/\/www.kitchen-digital.com\/wp-content\/uploads\/2016\/10\/works_airforce5_main_07_tvc.jpg 695w, https:\/\/www.kitchen-digital.com\/wp-content\/uploads\/2016\/10\/works_airforce5_main_07_tvc-300x169.jpg 300w, https:\/\/www.kitchen-digital.com\/wp-content\/uploads\/2016\/10\/works_airforce5_main_07_tvc-615x347.jpg 615w\" sizes=\"auto, (max-width: 695px) 100vw, 695px\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-728\" src=\"http:\/\/www.kitchen-digital.com\/wp-content\/uploads\/2016\/10\/works_airforce5_main_08_tvc.jpg\" alt=\"works_airforce5_main_08_tvc\" width=\"695\" height=\"392\" srcset=\"https:\/\/www.kitchen-digital.com\/wp-content\/uploads\/2016\/10\/works_airforce5_main_08_tvc.jpg 695w, https:\/\/www.kitchen-digital.com\/wp-content\/uploads\/2016\/10\/works_airforce5_main_08_tvc-300x169.jpg 300w, https:\/\/www.kitchen-digital.com\/wp-content\/uploads\/2016\/10\/works_airforce5_main_08_tvc-615x347.jpg 615w\" sizes=\"auto, (max-width: 695px) 100vw, 695px\" \/><\/p>\n<p><strong>Campaign Website<br \/>\n<\/strong>The <a href=\"http:\/\/durex.kitchen-digital.com\">campaign site<\/a> can be accessed through both desktop and mobile platforms. Videos and all training sections can be played on mobile without opening any pop-up windows, which gives players a sleek, seamless experience.<\/p>\n<p><a href=\"http:\/\/durex.kitchen-digital.com\/\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-662 size-full\" src=\"http:\/\/www.kitchen-digital.com\/wp-content\/uploads\/2016\/10\/works_airforce5_main_04_website.jpg\" alt=\"works_airforce5_main_04_website\" width=\"1000\" height=\"523\" srcset=\"https:\/\/www.kitchen-digital.com\/wp-content\/uploads\/2016\/10\/works_airforce5_main_04_website.jpg 1000w, https:\/\/www.kitchen-digital.com\/wp-content\/uploads\/2016\/10\/works_airforce5_main_04_website-300x157.jpg 300w, https:\/\/www.kitchen-digital.com\/wp-content\/uploads\/2016\/10\/works_airforce5_main_04_website-768x402.jpg 768w, https:\/\/www.kitchen-digital.com\/wp-content\/uploads\/2016\/10\/works_airforce5_main_04_website-695x363.jpg 695w, https:\/\/www.kitchen-digital.com\/wp-content\/uploads\/2016\/10\/works_airforce5_main_04_website-615x322.jpg 615w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/a><\/p>\n<p><a href=\"http:\/\/durex.kitchen-digital.com\/\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-663 size-full\" src=\"http:\/\/www.kitchen-digital.com\/wp-content\/uploads\/2016\/10\/works_airforce5_main_05_website.jpg\" alt=\"works_airforce5_main_05_website\" width=\"695\" height=\"431\" srcset=\"https:\/\/www.kitchen-digital.com\/wp-content\/uploads\/2016\/10\/works_airforce5_main_05_website.jpg 695w, https:\/\/www.kitchen-digital.com\/wp-content\/uploads\/2016\/10\/works_airforce5_main_05_website-300x186.jpg 300w, https:\/\/www.kitchen-digital.com\/wp-content\/uploads\/2016\/10\/works_airforce5_main_05_website-615x381.jpg 615w, https:\/\/www.kitchen-digital.com\/wp-content\/uploads\/2016\/10\/works_airforce5_main_05_website-225x140.jpg 225w\" sizes=\"auto, (max-width: 695px) 100vw, 695px\" \/><\/a><\/p>\n<p><a href=\"http:\/\/durexairforce.com\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-664\" src=\"http:\/\/www.kitchen-digital.com\/wp-content\/uploads\/2016\/10\/works_airforce5_main_06_website.jpg\" alt=\"works_airforce5_main_06_website\" width=\"695\" height=\"661\" srcset=\"https:\/\/www.kitchen-digital.com\/wp-content\/uploads\/2016\/10\/works_airforce5_main_06_website.jpg 695w, https:\/\/www.kitchen-digital.com\/wp-content\/uploads\/2016\/10\/works_airforce5_main_06_website-300x285.jpg 300w, https:\/\/www.kitchen-digital.com\/wp-content\/uploads\/2016\/10\/works_airforce5_main_06_website-615x585.jpg 615w\" sizes=\"auto, (max-width: 695px) 100vw, 695px\" \/><\/a><\/p>\n<p><strong>Print Media<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-719\" src=\"http:\/\/www.kitchen-digital.com\/wp-content\/uploads\/2016\/10\/works_airforce5_main_02_printad.jpg\" alt=\"works_airforce5_main_02_printad\" width=\"695\" height=\"1056\" srcset=\"https:\/\/www.kitchen-digital.com\/wp-content\/uploads\/2016\/10\/works_airforce5_main_02_printad.jpg 695w, https:\/\/www.kitchen-digital.com\/wp-content\/uploads\/2016\/10\/works_airforce5_main_02_printad-197x300.jpg 197w, https:\/\/www.kitchen-digital.com\/wp-content\/uploads\/2016\/10\/works_airforce5_main_02_printad-674x1024.jpg 674w, https:\/\/www.kitchen-digital.com\/wp-content\/uploads\/2016\/10\/works_airforce5_main_02_printad-615x934.jpg 615w\" sizes=\"auto, (max-width: 695px) 100vw, 695px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-722\" src=\"http:\/\/www.kitchen-digital.com\/wp-content\/uploads\/2016\/10\/works_airforce5_main_03_printad-1.jpg\" alt=\"works_airforce5_main_03_printad\" width=\"695\" height=\"848\" srcset=\"https:\/\/www.kitchen-digital.com\/wp-content\/uploads\/2016\/10\/works_airforce5_main_03_printad-1.jpg 695w, https:\/\/www.kitchen-digital.com\/wp-content\/uploads\/2016\/10\/works_airforce5_main_03_printad-1-246x300.jpg 246w, https:\/\/www.kitchen-digital.com\/wp-content\/uploads\/2016\/10\/works_airforce5_main_03_printad-1-615x750.jpg 615w\" sizes=\"auto, (max-width: 695px) 100vw, 695px\" \/><\/p>\n<div style=\"padding-bottom:20px; padding-top:10px;\" class=\"hupso-share-buttons\"><!-- Hupso Share Buttons - http:\/\/www.hupso.com\/share\/ --><a class=\"hupso_counters\" href=\"http:\/\/www.hupso.com\/share\/\"><img decoding=\"async\" src=\"https:\/\/static.hupso.com\/share\/buttons\/dot.png\" style=\"border:0px; padding-top:2px; float:left;\" alt=\"Share Button\"\/><\/a><script type=\"text\/javascript\">var hupso_services_c=new Array(\"twitter\",\"facebook_like\",\"facebook_send\",\"google\",\"pinterest\");var hupso_counters_lang = \"en_US\";var hupso_image_folder_url = \"\";var hupso_url_c=\"\";var hupso_title_c=\"Earn your wings as a pilot in the Durex AIR Force\";<\/script><script type=\"text\/javascript\" src=\"https:\/\/static.hupso.com\/share\/js\/counters.js\"><\/script><!-- Hupso Share Buttons --><\/div>","protected":false},"excerpt":{"rendered":"<p>Create an interactive game to demonstrate how Durex AIR is the best gear to help men deliver unforgettable pleasure to their partners. Planning and Execution KITCHEN has created a through-the-line campaign with TVCs, Outdoor and Online channels. The goal is show men the 5 features of Durex Air using an immersive virtual training course to<a class=\"moretag\" href=\"https:\/\/www.kitchen-digital.com\/?p=658\" title=\"Read more\" target=\"_self\"> &rarr;<\/a><\/p>\n","protected":false},"author":1,"featured_media":660,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[8,90,10,33,26,31],"class_list":["post-658","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-projects","tag-campaignsite","tag-condom","tag-durex","tag-interactive","tag-online-game","tag-website"],"_links":{"self":[{"href":"https:\/\/www.kitchen-digital.com\/index.php?rest_route=\/wp\/v2\/posts\/658","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.kitchen-digital.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.kitchen-digital.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.kitchen-digital.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kitchen-digital.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=658"}],"version-history":[{"count":9,"href":"https:\/\/www.kitchen-digital.com\/index.php?rest_route=\/wp\/v2\/posts\/658\/revisions"}],"predecessor-version":[{"id":813,"href":"https:\/\/www.kitchen-digital.com\/index.php?rest_route=\/wp\/v2\/posts\/658\/revisions\/813"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.kitchen-digital.com\/index.php?rest_route=\/wp\/v2\/media\/660"}],"wp:attachment":[{"href":"https:\/\/www.kitchen-digital.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=658"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.kitchen-digital.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=658"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.kitchen-digital.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=658"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}