{"id":606,"date":"2016-05-31T15:46:40","date_gmt":"2016-05-31T07:46:40","guid":{"rendered":"http:\/\/www.kitchen-digital.com\/?p=606"},"modified":"2016-05-31T15:46:40","modified_gmt":"2016-05-31T07:46:40","slug":"fwd-boosts-peoples-curiosity-with-its-new-site","status":"publish","type":"post","link":"https:\/\/www.kitchen-digital.com\/?p=606","title":{"rendered":"FWD boosts people\u2019s curiosity with its new site"},"content":{"rendered":"<div style=\"padding-bottom:20px; padding-top:10px;\" class=\"hupso-share-buttons\"><!-- Hupso Share Buttons - http:\/\/www.hupso.com\/share\/ --><a class=\"hupso_counters\" href=\"http:\/\/www.hupso.com\/share\/\"><img decoding=\"async\" src=\"https:\/\/static.hupso.com\/share\/buttons\/dot.png\" style=\"border:0px; padding-top:2px; float:left;\" alt=\"Share Button\"\/><\/a><script type=\"text\/javascript\">var hupso_services_c=new Array(\"twitter\",\"facebook_like\",\"facebook_send\",\"google\",\"pinterest\");var hupso_counters_lang = \"en_US\";var hupso_image_folder_url = \"\";var hupso_url_c=\"\";var hupso_title_c=\"FWD boosts people\u2019s curiosity with its new site\";<\/script><script type=\"text\/javascript\" src=\"https:\/\/static.hupso.com\/share\/js\/counters.js\"><\/script><!-- Hupso Share Buttons --><\/div><p>To attract new users to the more user-friendly product website.<\/p>\n<p><strong>Planning and Execution<br \/>\n<\/strong>KITCHEN helped design a new website and created a lucky draw campaign site for FWD. Users could win prizes by answering simple questions with information they find by exploring the new site. The lucky draw proved a great hook to attract users to the website and engage them while they were online.<\/p>\n<p><a href=\"https:\/\/fwdwebpromo.com\/zh\/index.aspx\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-608 size-full\" src=\"http:\/\/www.kitchen-digital.com\/wp-content\/uploads\/2016\/05\/work_fwd_luckydraw_content01.jpg\" alt=\"fwd_luckydraw01\" width=\"615\" height=\"1570\" srcset=\"https:\/\/www.kitchen-digital.com\/wp-content\/uploads\/2016\/05\/work_fwd_luckydraw_content01.jpg 615w, https:\/\/www.kitchen-digital.com\/wp-content\/uploads\/2016\/05\/work_fwd_luckydraw_content01-118x300.jpg 118w, https:\/\/www.kitchen-digital.com\/wp-content\/uploads\/2016\/05\/work_fwd_luckydraw_content01-401x1024.jpg 401w\" sizes=\"auto, (max-width: 615px) 100vw, 615px\" \/><\/a><\/p>\n<div style=\"padding-bottom:20px; padding-top:10px;\" class=\"hupso-share-buttons\"><!-- Hupso Share Buttons - http:\/\/www.hupso.com\/share\/ --><a class=\"hupso_counters\" href=\"http:\/\/www.hupso.com\/share\/\"><img decoding=\"async\" src=\"https:\/\/static.hupso.com\/share\/buttons\/dot.png\" style=\"border:0px; padding-top:2px; float:left;\" alt=\"Share Button\"\/><\/a><script type=\"text\/javascript\">var hupso_services_c=new Array(\"twitter\",\"facebook_like\",\"facebook_send\",\"google\",\"pinterest\");var hupso_counters_lang = \"en_US\";var hupso_image_folder_url = \"\";var hupso_url_c=\"\";var hupso_title_c=\"FWD boosts people\u2019s curiosity with its new site\";<\/script><script type=\"text\/javascript\" src=\"https:\/\/static.hupso.com\/share\/js\/counters.js\"><\/script><!-- Hupso Share Buttons --><\/div>","protected":false},"excerpt":{"rendered":"<p>To attract new users to the more user-friendly product website. Planning and Execution KITCHEN helped design a new website and created a lucky draw campaign site for FWD. Users could win prizes by answering simple questions with information they find by exploring the new site. The lucky draw proved a great hook to attract users<a class=\"moretag\" href=\"https:\/\/www.kitchen-digital.com\/?p=606\" title=\"Read more\" target=\"_self\"> &rarr;<\/a><\/p>\n","protected":false},"author":1,"featured_media":607,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[102,101],"class_list":["post-606","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-projects","tag-fwd","tag-luckydraw"],"_links":{"self":[{"href":"https:\/\/www.kitchen-digital.com\/index.php?rest_route=\/wp\/v2\/posts\/606","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.kitchen-digital.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.kitchen-digital.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.kitchen-digital.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kitchen-digital.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=606"}],"version-history":[{"count":2,"href":"https:\/\/www.kitchen-digital.com\/index.php?rest_route=\/wp\/v2\/posts\/606\/revisions"}],"predecessor-version":[{"id":625,"href":"https:\/\/www.kitchen-digital.com\/index.php?rest_route=\/wp\/v2\/posts\/606\/revisions\/625"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.kitchen-digital.com\/index.php?rest_route=\/wp\/v2\/media\/607"}],"wp:attachment":[{"href":"https:\/\/www.kitchen-digital.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=606"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.kitchen-digital.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=606"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.kitchen-digital.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=606"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}