{"id":593,"date":"2016-05-30T16:11:59","date_gmt":"2016-05-30T08:11:59","guid":{"rendered":"http:\/\/www.kitchen-digital.com\/?p=593"},"modified":"2016-05-30T17:32:55","modified_gmt":"2016-05-30T09:32:55","slug":"nike-becomes-a-girls-best-running-companion","status":"publish","type":"post","link":"https:\/\/www.kitchen-digital.com\/?p=593","title":{"rendered":"Nike+ becomes a girl\u2019s best running companion"},"content":{"rendered":"<div style=\"padding-bottom:20px; padding-top:10px;\" class=\"hupso-share-buttons\"><!-- Hupso Share Buttons - http:\/\/www.hupso.com\/share\/ --><a class=\"hupso_counters\" href=\"http:\/\/www.hupso.com\/share\/\"><img decoding=\"async\" src=\"https:\/\/static.hupso.com\/share\/buttons\/dot.png\" style=\"border:0px; padding-top:2px; float:left;\" alt=\"Share Button\"\/><\/a><script type=\"text\/javascript\">var hupso_services_c=new Array(\"twitter\",\"facebook_like\",\"facebook_send\",\"google\",\"pinterest\");var hupso_counters_lang = \"en_US\";var hupso_image_folder_url = \"\";var hupso_url_c=\"\";var hupso_title_c=\"Nike+ becomes a girl\u2019s best running companion\";<\/script><script type=\"text\/javascript\" src=\"https:\/\/static.hupso.com\/share\/js\/counters.js\"><\/script><!-- Hupso Share Buttons --><\/div><p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-597\" src=\"http:\/\/www.kitchen-digital.com\/wp-content\/uploads\/2016\/05\/works_nike_nrc_big.jpg\" alt=\"nike_nrc_big\" width=\"695\" height=\"380\" srcset=\"https:\/\/www.kitchen-digital.com\/wp-content\/uploads\/2016\/05\/works_nike_nrc_big.jpg 695w, https:\/\/www.kitchen-digital.com\/wp-content\/uploads\/2016\/05\/works_nike_nrc_big-300x164.jpg 300w, https:\/\/www.kitchen-digital.com\/wp-content\/uploads\/2016\/05\/works_nike_nrc_big-615x336.jpg 615w\" sizes=\"auto, (max-width: 695px) 100vw, 695px\" \/><\/p>\n<p>KITCHEN helped Nike on their journey to transform female runners into the best runners ever. In cooperation with Ogilvy\u00a0&amp; Mather Hong Kong, we made a digital hub to provide runner support from race preparation to race day to after the race is over. KITCHEN used interactive technology to complete the whole user interactive flow on race day.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-596\" src=\"http:\/\/www.kitchen-digital.com\/wp-content\/uploads\/2016\/05\/works_nike_nrc_content02.jpg\" alt=\"works_nike_nrc_content02\" width=\"615\" height=\"3550\" srcset=\"https:\/\/www.kitchen-digital.com\/wp-content\/uploads\/2016\/05\/works_nike_nrc_content02.jpg 615w, https:\/\/www.kitchen-digital.com\/wp-content\/uploads\/2016\/05\/works_nike_nrc_content02-52x300.jpg 52w\" sizes=\"auto, (max-width: 615px) 100vw, 615px\" \/><\/p>\n<ol>\n<li><strong>Social Experience<\/strong> \u2013 Photo Booth, Social Wall, and instant social photo printing for runners.<br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-599\" src=\"http:\/\/www.kitchen-digital.com\/wp-content\/uploads\/2016\/05\/works_nike_nrc_content02-copy.jpg\" alt=\"works_nike_nrc_content02 copy\" width=\"253\" height=\"253\" srcset=\"https:\/\/www.kitchen-digital.com\/wp-content\/uploads\/2016\/05\/works_nike_nrc_content02-copy.jpg 253w, https:\/\/www.kitchen-digital.com\/wp-content\/uploads\/2016\/05\/works_nike_nrc_content02-copy-150x150.jpg 150w\" sizes=\"auto, (max-width: 253px) 100vw, 253px\" \/><\/li>\n<li><strong>Photo Services<\/strong> \u2013 Photo Zone set up on the race course to capture runners\u2019 #betterforit moment.<\/li>\n<li><strong>Personal Welcome<\/strong> \u2013 Personal welcome message for runners upon arrival by using RFID technology.<\/li>\n<li><strong>Personal Cheering<\/strong> \u2013 Runner\u2019s name with cheering shown on the race course using RFID technology.<\/li>\n<li><strong>Personal Certificate<\/strong> \u2013 Real-time results shown on a giant digital certificate by scanning a QR code at the kiosk.<\/li>\n<li><strong>Celebration Video<\/strong> \u2013 Every runner can access a personalized celebration video at a personal hub.<\/li>\n<\/ol>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/8QwJhQbKj4U\" width=\"420\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<div style=\"padding-bottom:20px; padding-top:10px;\" class=\"hupso-share-buttons\"><!-- Hupso Share Buttons - http:\/\/www.hupso.com\/share\/ --><a class=\"hupso_counters\" href=\"http:\/\/www.hupso.com\/share\/\"><img decoding=\"async\" src=\"https:\/\/static.hupso.com\/share\/buttons\/dot.png\" style=\"border:0px; padding-top:2px; float:left;\" alt=\"Share Button\"\/><\/a><script type=\"text\/javascript\">var hupso_services_c=new Array(\"twitter\",\"facebook_like\",\"facebook_send\",\"google\",\"pinterest\");var hupso_counters_lang = \"en_US\";var hupso_image_folder_url = \"\";var hupso_url_c=\"\";var hupso_title_c=\"Nike+ becomes a girl\u2019s best running companion\";<\/script><script type=\"text\/javascript\" src=\"https:\/\/static.hupso.com\/share\/js\/counters.js\"><\/script><!-- Hupso Share Buttons --><\/div>","protected":false},"excerpt":{"rendered":"<p>KITCHEN helped Nike on their journey to transform female runners into the best runners ever. In cooperation with Ogilvy\u00a0&amp; Mather Hong Kong, we made a digital hub to provide runner support from race preparation to race day to after the race is over. KITCHEN used interactive technology to complete the whole user interactive flow on<a class=\"moretag\" href=\"https:\/\/www.kitchen-digital.com\/?p=593\" title=\"Read more\" target=\"_self\"> &rarr;<\/a><\/p>\n","protected":false},"author":1,"featured_media":595,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,86],"tags":[100,97,99,98],"class_list":["post-593","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-projects","category-tech","tag-event","tag-nike","tag-nrc","tag-women"],"_links":{"self":[{"href":"https:\/\/www.kitchen-digital.com\/index.php?rest_route=\/wp\/v2\/posts\/593","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.kitchen-digital.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.kitchen-digital.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.kitchen-digital.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kitchen-digital.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=593"}],"version-history":[{"count":4,"href":"https:\/\/www.kitchen-digital.com\/index.php?rest_route=\/wp\/v2\/posts\/593\/revisions"}],"predecessor-version":[{"id":617,"href":"https:\/\/www.kitchen-digital.com\/index.php?rest_route=\/wp\/v2\/posts\/593\/revisions\/617"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.kitchen-digital.com\/index.php?rest_route=\/wp\/v2\/media\/595"}],"wp:attachment":[{"href":"https:\/\/www.kitchen-digital.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=593"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.kitchen-digital.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=593"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.kitchen-digital.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=593"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}