{"id":567,"date":"2016-05-30T15:42:46","date_gmt":"2016-05-30T07:42:46","guid":{"rendered":"http:\/\/www.kitchen-digital.com\/?p=567"},"modified":"2016-05-30T17:37:52","modified_gmt":"2016-05-30T09:37:52","slug":"feel-like-durex","status":"publish","type":"post","link":"https:\/\/www.kitchen-digital.com\/?p=567","title":{"rendered":"Feel like Durex!"},"content":{"rendered":"<div style=\"padding-bottom:20px; padding-top:10px;\" class=\"hupso-share-buttons\"><!-- Hupso Share Buttons - http:\/\/www.hupso.com\/share\/ --><a class=\"hupso_counters\" href=\"http:\/\/www.hupso.com\/share\/\"><img decoding=\"async\" src=\"https:\/\/static.hupso.com\/share\/buttons\/dot.png\" style=\"border:0px; padding-top:2px; float:left;\" alt=\"Share Button\"\/><\/a><script type=\"text\/javascript\">var hupso_services_c=new Array(\"twitter\",\"facebook_like\",\"facebook_send\",\"google\",\"pinterest\");var hupso_counters_lang = \"en_US\";var hupso_image_folder_url = \"\";var hupso_url_c=\"\";var hupso_title_c=\"Feel like Durex!\";<\/script><script type=\"text\/javascript\" src=\"https:\/\/static.hupso.com\/share\/js\/counters.js\"><\/script><!-- Hupso Share Buttons --><\/div><p>Because customers are often confused about product features and cannot easily recognize them simply by looking at product packaging, we needed a way to differentiate Durex\u2019s \u201cFeeling\u201d range of products.<\/p>\n<p><strong>Planning and Execution<br \/>\n<\/strong>KITCHEN created a saying to differentiate product features\u00a0and\u00a0benefits\u00a0with \u201creduplication\u201d \u2013 in Cantonese\u00a0\u6e2f\u5f0f\u758a\u5b57 \u2013 to deliver the key message that\u00a0\u201cDurex\u2019s \u2018Feeling\u2019 range has a product to fit my needs.\u201d We also tried to strengthen the connection between the brand and our customers with a catchy, slightly naughty, tone. The goal was for consumers to remember the difference between the five products so they could make the right choice for themselves.<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/sf-Gr1gwEOk\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/YdtyroEQBDw\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<div style=\"padding-bottom:20px; padding-top:10px;\" class=\"hupso-share-buttons\"><!-- Hupso Share Buttons - http:\/\/www.hupso.com\/share\/ --><a class=\"hupso_counters\" href=\"http:\/\/www.hupso.com\/share\/\"><img decoding=\"async\" src=\"https:\/\/static.hupso.com\/share\/buttons\/dot.png\" style=\"border:0px; padding-top:2px; float:left;\" alt=\"Share Button\"\/><\/a><script type=\"text\/javascript\">var hupso_services_c=new Array(\"twitter\",\"facebook_like\",\"facebook_send\",\"google\",\"pinterest\");var hupso_counters_lang = \"en_US\";var hupso_image_folder_url = \"\";var hupso_url_c=\"\";var hupso_title_c=\"Feel like Durex!\";<\/script><script type=\"text\/javascript\" src=\"https:\/\/static.hupso.com\/share\/js\/counters.js\"><\/script><!-- Hupso Share Buttons --><\/div>","protected":false},"excerpt":{"rendered":"<p>Because customers are often confused about product features and cannot easily recognize them simply by looking at product packaging, we needed a way to differentiate Durex\u2019s \u201cFeeling\u201d range of products. Planning and Execution KITCHEN created a saying to differentiate product features\u00a0and\u00a0benefits\u00a0with \u201creduplication\u201d \u2013 in Cantonese\u00a0\u6e2f\u5f0f\u758a\u5b57 \u2013 to deliver the key message that\u00a0\u201cDurex\u2019s \u2018Feeling\u2019 range has<a class=\"moretag\" href=\"https:\/\/www.kitchen-digital.com\/?p=567\" title=\"Read more\" target=\"_self\"> &rarr;<\/a><\/p>\n","protected":false},"author":1,"featured_media":568,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[90,10,89,88,87],"class_list":["post-567","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-projects","tag-condom","tag-durex","tag-feelingrange","tag-tagon","tag-tvc"],"_links":{"self":[{"href":"https:\/\/www.kitchen-digital.com\/index.php?rest_route=\/wp\/v2\/posts\/567","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.kitchen-digital.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.kitchen-digital.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.kitchen-digital.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kitchen-digital.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=567"}],"version-history":[{"count":6,"href":"https:\/\/www.kitchen-digital.com\/index.php?rest_route=\/wp\/v2\/posts\/567\/revisions"}],"predecessor-version":[{"id":622,"href":"https:\/\/www.kitchen-digital.com\/index.php?rest_route=\/wp\/v2\/posts\/567\/revisions\/622"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.kitchen-digital.com\/index.php?rest_route=\/wp\/v2\/media\/568"}],"wp:attachment":[{"href":"https:\/\/www.kitchen-digital.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=567"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.kitchen-digital.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=567"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.kitchen-digital.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=567"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}