{"id":34,"date":"2013-12-19T10:30:02","date_gmt":"2013-12-19T10:30:02","guid":{"rendered":"http:\/\/www.kitchen-digital.com\/?p=34"},"modified":"2016-05-10T10:21:53","modified_gmt":"2016-05-10T10:21:53","slug":"kitchen-becomes-wind-beneath-dbs-wings-in-summer-campaign","status":"publish","type":"post","link":"https:\/\/www.kitchen-digital.com\/?p=34","title":{"rendered":"Kitchen becomes wind beneath DBS\u2019 wings in summer campaign"},"content":{"rendered":"<div style=\"padding-bottom:20px; padding-top:10px;\" class=\"hupso-share-buttons\"><!-- Hupso Share Buttons - http:\/\/www.hupso.com\/share\/ --><a class=\"hupso_counters\" href=\"http:\/\/www.hupso.com\/share\/\"><img decoding=\"async\" src=\"https:\/\/static.hupso.com\/share\/buttons\/dot.png\" style=\"border:0px; padding-top:2px; float:left;\" alt=\"Share Button\"\/><\/a><script type=\"text\/javascript\">var hupso_services_c=new Array(\"twitter\",\"facebook_like\",\"facebook_send\",\"google\",\"pinterest\");var hupso_counters_lang = \"en_US\";var hupso_image_folder_url = \"\";var hupso_url_c=\"\";var hupso_title_c=\"Kitchen becomes wind beneath DBS\u2019 wings in summer campaign\";<\/script><script type=\"text\/javascript\" src=\"https:\/\/static.hupso.com\/share\/js\/counters.js\"><\/script><!-- Hupso Share Buttons --><\/div><p>Summer is the season for shopping and vacation. With this in mind, DBS sets out to give away air tickets as the welcome gift for successful credit card applications. This would prove an opportune campaign if only customers, instead of other banks offering similar premium, see the sparkle in it.<\/p>\n<p>This is where KITCHEN steps in. A game booth, three meters in height and with 2 screens showcasing imagery of an airport, is installed in the heart of Causeway Bay during weekends. Passersby can connect their mobiles with the screens and launch virtual paper planes with their mobiles. Players successfully launching their planes onto designated spots can instantly win gifts including air tickets, shopping vouchers, etc.<\/p>\n<p>The campaign draws in over 200,000 plays in 4 weeks, thereby helping DBS summer promotion stand out from the rest.<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.youtube.com\/watch?v=6tj0l06BZIU\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-87\" alt=\"work_dbs_content_01\" src=\"http:\/\/192.168.0.233\/kitchen_wp\/wp-content\/uploads\/2013\/12\/work_dbs_content_01.jpg\" width=\"615\" height=\"800\" srcset=\"https:\/\/www.kitchen-digital.com\/wp-content\/uploads\/2013\/12\/work_dbs_content_01.jpg 615w, https:\/\/www.kitchen-digital.com\/wp-content\/uploads\/2013\/12\/work_dbs_content_01-230x300.jpg 230w\" sizes=\"auto, (max-width: 615px) 100vw, 615px\" \/><\/a><\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube.com\/embed\/6tj0l06BZIU?rel=0\" height=\"346\" width=\"615\" allowfullscreen=\"\" frameborder=\"0\"><\/iframe><\/p>\n<div style=\"padding-bottom:20px; padding-top:10px;\" class=\"hupso-share-buttons\"><!-- Hupso Share Buttons - http:\/\/www.hupso.com\/share\/ --><a class=\"hupso_counters\" href=\"http:\/\/www.hupso.com\/share\/\"><img decoding=\"async\" src=\"https:\/\/static.hupso.com\/share\/buttons\/dot.png\" style=\"border:0px; padding-top:2px; float:left;\" alt=\"Share Button\"\/><\/a><script type=\"text\/javascript\">var hupso_services_c=new Array(\"twitter\",\"facebook_like\",\"facebook_send\",\"google\",\"pinterest\");var hupso_counters_lang = \"en_US\";var hupso_image_folder_url = \"\";var hupso_url_c=\"\";var hupso_title_c=\"Kitchen becomes wind beneath DBS\u2019 wings in summer campaign\";<\/script><script type=\"text\/javascript\" src=\"https:\/\/static.hupso.com\/share\/js\/counters.js\"><\/script><!-- Hupso Share Buttons --><\/div>","protected":false},"excerpt":{"rendered":"<p>Summer is the season for shopping and vacation. With this in mind, DBS sets out to give away air tickets as the welcome gift for successful credit card applications. This would prove an opportune campaign if only customers, instead of other banks offering similar premium, see the sparkle in it. This is where KITCHEN steps<a class=\"moretag\" href=\"https:\/\/www.kitchen-digital.com\/?p=34\" title=\"Read more\" target=\"_self\"> &rarr;<\/a><\/p>\n","protected":false},"author":1,"featured_media":85,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,86],"tags":[22,14,33,71],"class_list":["post-34","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-projects","category-tech","tag-campaign","tag-dbs","tag-interactive","tag-roadshow"],"_links":{"self":[{"href":"https:\/\/www.kitchen-digital.com\/index.php?rest_route=\/wp\/v2\/posts\/34","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.kitchen-digital.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.kitchen-digital.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.kitchen-digital.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kitchen-digital.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=34"}],"version-history":[{"count":5,"href":"https:\/\/www.kitchen-digital.com\/index.php?rest_route=\/wp\/v2\/posts\/34\/revisions"}],"predecessor-version":[{"id":486,"href":"https:\/\/www.kitchen-digital.com\/index.php?rest_route=\/wp\/v2\/posts\/34\/revisions\/486"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.kitchen-digital.com\/index.php?rest_route=\/wp\/v2\/media\/85"}],"wp:attachment":[{"href":"https:\/\/www.kitchen-digital.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=34"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.kitchen-digital.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=34"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.kitchen-digital.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=34"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}