{"id":133,"date":"2013-12-24T03:41:47","date_gmt":"2013-12-24T03:41:47","guid":{"rendered":"http:\/\/www.kitchen-digital.com\/?p=133"},"modified":"2014-07-03T06:56:56","modified_gmt":"2014-07-03T06:56:56","slug":"ony-entrusted-kitchen-with-an-insurmountable-task-kitchen-delivered-on-time-with-miraculous-results","status":"publish","type":"post","link":"https:\/\/www.kitchen-digital.com\/?p=133","title":{"rendered":"SONY entrusted KITCHEN with an insurmountable task. KITCHEN delivered on time, with miraculous results."},"content":{"rendered":"<div style=\"padding-bottom:20px; padding-top:10px;\" class=\"hupso-share-buttons\"><!-- Hupso Share Buttons - http:\/\/www.hupso.com\/share\/ --><a class=\"hupso_counters\" href=\"http:\/\/www.hupso.com\/share\/\"><img decoding=\"async\" src=\"https:\/\/static.hupso.com\/share\/buttons\/dot.png\" style=\"border:0px; padding-top:2px; float:left;\" alt=\"Share Button\"\/><\/a><script type=\"text\/javascript\">var hupso_services_c=new Array(\"twitter\",\"facebook_like\",\"facebook_send\",\"google\",\"pinterest\");var hupso_counters_lang = \"en_US\";var hupso_image_folder_url = \"\";var hupso_url_c=\"\";var hupso_title_c=\"SONY entrusted KITCHEN with an insurmountable task. KITCHEN delivered on time, with miraculous results.\";<\/script><script type=\"text\/javascript\" src=\"https:\/\/static.hupso.com\/share\/js\/counters.js\"><\/script><!-- Hupso Share Buttons --><\/div><p><strong>A through-the-line campaign that make passers-by stop for the new Walkman.<br \/>\n<\/strong><br \/>\nIt\u2019s not a SONY digital camera. It\u2019s a SONY Walkman digital. And what we\u2019ve come up is an event of pictures.<\/p>\n<p><span style=\"line-height: 1.5em;\">We\u2019re not drunk.The product we need to launch is the all new SONY Walkman digital, with innumerable design casings for users to change, just like fashion accessories.SONY demands no less than 1,000 photos taken, plus to drive visitors to its revamped flagship showroom.<\/span><\/p>\n<p><span style=\"line-height: 1.5em;\">KITCHEN says OK.<\/span><\/p>\n<div>\n<p>And wraps around the various items of the whole campaign with one single word that reflects the product\u2019s essence,Match.<\/p>\n<p>While most photo submission websites wait passively for people to upload, we lure people to visit our\u00a0<a href=\"http:\/\/202.85.164.80\/sonyWalkman_com\/main.php\" target=\"_blank\">site<\/a>\u00a0spontaneously.<\/p>\n<p>By putting them centre stage. 5 gorgeous fashion models ask people to take pictures with them in the shopping hub of Causeway Bay. Once done, the models will ask them to visit the revamped showroom nearby as well as the website from time to time to see how great they look.<\/p>\n<p>It is human psychology that:<\/p>\n<ol>\n<li>You will always look for yourself in a group photo and;<\/li>\n<li>When you are photographed, you always want to see if you\u2019re looking good in the picture.<\/li>\n<\/ol>\n<p>Results? Extremely successful!<\/p>\n<ul>\n<li>We captured over 1500 photos (i.e. 1.5 times of client\u2019s benchmark) in just 6 hours;<\/li>\n<li>Huge traffic was driven to the Sony showroom, with instant purchases and innumerable subscriptions for the limited edition model;<\/li>\n<li>Before the site was lived, countless people couldn\u2019t wait to call the SONY\u00a0hotline\u00a0to ask when they could see their own pictures online.<\/li>\n<\/ul>\n<p style=\"text-align: center;\"><a href=\"http:\/\/www.kitchen-digital.com\/wp-content\/uploads\/2013\/12\/sony_walkman_02_street.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter  wp-image-450\" alt=\"sony_walkman_02_street\" src=\"http:\/\/www.kitchen-digital.com\/wp-content\/uploads\/2013\/12\/sony_walkman_02_street.jpg\" width=\"796\" height=\"246\" srcset=\"https:\/\/www.kitchen-digital.com\/wp-content\/uploads\/2013\/12\/sony_walkman_02_street.jpg 1326w, https:\/\/www.kitchen-digital.com\/wp-content\/uploads\/2013\/12\/sony_walkman_02_street-300x92.jpg 300w, https:\/\/www.kitchen-digital.com\/wp-content\/uploads\/2013\/12\/sony_walkman_02_street-1024x316.jpg 1024w, https:\/\/www.kitchen-digital.com\/wp-content\/uploads\/2013\/12\/sony_walkman_02_street-695x214.jpg 695w, https:\/\/www.kitchen-digital.com\/wp-content\/uploads\/2013\/12\/sony_walkman_02_street-615x190.jpg 615w\" sizes=\"auto, (max-width: 796px) 100vw, 796px\" \/><\/a><\/p>\n<p>And to achieve such miraculous results, it took a marketing event, promotion\u00a0collaterals, a\u00a0minisite, online ads\u2026All done and delivered in less than 2 weeks.<\/p>\n<p>Surreal? Yes.<\/p>\n<p>Impossible? No. Well, at least not to KITCHEN.<\/p>\n<\/div>\n<div style=\"padding-bottom:20px; padding-top:10px;\" class=\"hupso-share-buttons\"><!-- Hupso Share Buttons - http:\/\/www.hupso.com\/share\/ --><a class=\"hupso_counters\" href=\"http:\/\/www.hupso.com\/share\/\"><img decoding=\"async\" src=\"https:\/\/static.hupso.com\/share\/buttons\/dot.png\" style=\"border:0px; padding-top:2px; float:left;\" alt=\"Share Button\"\/><\/a><script type=\"text\/javascript\">var hupso_services_c=new Array(\"twitter\",\"facebook_like\",\"facebook_send\",\"google\",\"pinterest\");var hupso_counters_lang = \"en_US\";var hupso_image_folder_url = \"\";var hupso_url_c=\"\";var hupso_title_c=\"SONY entrusted KITCHEN with an insurmountable task. KITCHEN delivered on time, with miraculous results.\";<\/script><script type=\"text\/javascript\" src=\"https:\/\/static.hupso.com\/share\/js\/counters.js\"><\/script><!-- Hupso Share Buttons --><\/div>","protected":false},"excerpt":{"rendered":"<p>A through-the-line campaign that make passers-by stop for the new Walkman. It\u2019s not a SONY digital camera. It\u2019s a SONY Walkman digital. And what we\u2019ve come up is an event of pictures. We\u2019re not drunk.The product we need to launch is the all new SONY Walkman digital, with innumerable design casings for users to change,<a class=\"moretag\" href=\"https:\/\/www.kitchen-digital.com\/?p=133\" title=\"Read more\" target=\"_self\"> &rarr;<\/a><\/p>\n","protected":false},"author":1,"featured_media":451,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[11],"class_list":["post-133","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-projects","tag-sony"],"_links":{"self":[{"href":"https:\/\/www.kitchen-digital.com\/index.php?rest_route=\/wp\/v2\/posts\/133","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.kitchen-digital.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.kitchen-digital.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.kitchen-digital.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kitchen-digital.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=133"}],"version-history":[{"count":8,"href":"https:\/\/www.kitchen-digital.com\/index.php?rest_route=\/wp\/v2\/posts\/133\/revisions"}],"predecessor-version":[{"id":453,"href":"https:\/\/www.kitchen-digital.com\/index.php?rest_route=\/wp\/v2\/posts\/133\/revisions\/453"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.kitchen-digital.com\/index.php?rest_route=\/wp\/v2\/media\/451"}],"wp:attachment":[{"href":"https:\/\/www.kitchen-digital.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=133"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.kitchen-digital.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=133"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.kitchen-digital.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=133"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}