{"id":130,"date":"2013-12-24T03:39:58","date_gmt":"2013-12-24T03:39:58","guid":{"rendered":"http:\/\/www.kitchen-digital.com\/?p=130"},"modified":"2016-10-18T15:24:26","modified_gmt":"2016-10-18T07:24:26","slug":"kitchens-multiple-choice-solution-makes-pccw-wireless-a-wise-choice","status":"publish","type":"post","link":"https:\/\/www.kitchen-digital.com\/?p=130","title":{"rendered":"KITCHEN\u2019s multiple-choice solution makes PCCW Wireless a wise choice"},"content":{"rendered":"<div style=\"padding-bottom:20px; padding-top:10px;\" class=\"hupso-share-buttons\"><!-- Hupso Share Buttons - http:\/\/www.hupso.com\/share\/ --><a class=\"hupso_counters\" href=\"http:\/\/www.hupso.com\/share\/\"><img decoding=\"async\" src=\"https:\/\/static.hupso.com\/share\/buttons\/dot.png\" style=\"border:0px; padding-top:2px; float:left;\" alt=\"Share Button\"\/><\/a><script type=\"text\/javascript\">var hupso_services_c=new Array(\"twitter\",\"facebook_like\",\"facebook_send\",\"google\",\"pinterest\");var hupso_counters_lang = \"en_US\";var hupso_image_folder_url = \"\";var hupso_url_c=\"\";var hupso_title_c=\"KITCHEN\u2019s multiple-choice solution makes PCCW Wireless a wise choice\";<\/script><script type=\"text\/javascript\" src=\"https:\/\/static.hupso.com\/share\/js\/counters.js\"><\/script><!-- Hupso Share Buttons --><\/div><p>Engaging audience with situational riddles, in a hilarious way.<\/p>\n<p>Riding on PCCW Wireless above-the-line promotion, KITCHEN comes up with an interactive banner ad campaign, to further enhance the benefit of its quadruple wireless internet connection platform \u2013 i.e. netvigator Home Wireless service, PCCW WiFi hotspots, netvigator Everywhere, and PCCW Mobile.<\/p>\n<p>With the declining\u00a0click-through-rate of PCCW\u2019s banners in recent years, KITCHEN suggests client not to force-feed audience with hard facts in a linear way anymore.<\/p>\n<p>Instead, KTICHEN has shot a series of video banners, each with a multiple-choice question of \u201cHow to get online?\u201d in that particular situation. All answers are deemed to be hilarious, yet the point is to tempt audience to reveal the ad messages for themselves.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-463 size-full\" src=\"http:\/\/www.kitchen-digital.com\/wp-content\/uploads\/2013\/12\/pccw_wireless_1_banner.jpg\" alt=\"pccw_wireless_1_banner\" width=\"613\" height=\"513\" srcset=\"https:\/\/www.kitchen-digital.com\/wp-content\/uploads\/2013\/12\/pccw_wireless_1_banner.jpg 613w, https:\/\/www.kitchen-digital.com\/wp-content\/uploads\/2013\/12\/pccw_wireless_1_banner-300x251.jpg 300w\" sizes=\"auto, (max-width: 613px) 100vw, 613px\" \/><\/p>\n<p>The result is surprisingly remarkable, with both\u00a0click-through rate and recalling rate exceeding\u00a0expectation ofeverybody, including ourselves.<\/p>\n<p>Humour does pull.<\/p>\n<p>Trying is believing : )<\/p>\n<div style=\"padding-bottom:20px; padding-top:10px;\" class=\"hupso-share-buttons\"><!-- Hupso Share Buttons - http:\/\/www.hupso.com\/share\/ --><a class=\"hupso_counters\" href=\"http:\/\/www.hupso.com\/share\/\"><img decoding=\"async\" src=\"https:\/\/static.hupso.com\/share\/buttons\/dot.png\" style=\"border:0px; padding-top:2px; float:left;\" alt=\"Share Button\"\/><\/a><script type=\"text\/javascript\">var hupso_services_c=new Array(\"twitter\",\"facebook_like\",\"facebook_send\",\"google\",\"pinterest\");var hupso_counters_lang = \"en_US\";var hupso_image_folder_url = \"\";var hupso_url_c=\"\";var hupso_title_c=\"KITCHEN\u2019s multiple-choice solution makes PCCW Wireless a wise choice\";<\/script><script type=\"text\/javascript\" src=\"https:\/\/static.hupso.com\/share\/js\/counters.js\"><\/script><!-- Hupso Share Buttons --><\/div>","protected":false},"excerpt":{"rendered":"<p>Engaging audience with situational riddles, in a hilarious way. Riding on PCCW Wireless above-the-line promotion, KITCHEN comes up with an interactive banner ad campaign, to further enhance the benefit of its quadruple wireless internet connection platform \u2013 i.e. netvigator Home Wireless service, PCCW WiFi hotspots, netvigator Everywhere, and PCCW Mobile. With the declining\u00a0click-through-rate of PCCW\u2019s<a class=\"moretag\" href=\"https:\/\/www.kitchen-digital.com\/?p=130\" title=\"Read more\" target=\"_self\"> &rarr;<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[42],"class_list":["post-130","post","type-post","status-publish","format-standard","hentry","category-projects","tag-pccw"],"_links":{"self":[{"href":"https:\/\/www.kitchen-digital.com\/index.php?rest_route=\/wp\/v2\/posts\/130","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.kitchen-digital.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.kitchen-digital.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.kitchen-digital.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kitchen-digital.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=130"}],"version-history":[{"count":4,"href":"https:\/\/www.kitchen-digital.com\/index.php?rest_route=\/wp\/v2\/posts\/130\/revisions"}],"predecessor-version":[{"id":748,"href":"https:\/\/www.kitchen-digital.com\/index.php?rest_route=\/wp\/v2\/posts\/130\/revisions\/748"}],"wp:attachment":[{"href":"https:\/\/www.kitchen-digital.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=130"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.kitchen-digital.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=130"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.kitchen-digital.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=130"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}