{"id":1035,"date":"2019-12-27T18:41:14","date_gmt":"2019-12-27T10:41:14","guid":{"rendered":"http:\/\/www.kitchen-digital.com\/?p=1035"},"modified":"2020-01-06T15:38:14","modified_gmt":"2020-01-06T07:38:14","slug":"coca-cola-tall-can-taste-our-citys-interactive-experience","status":"publish","type":"post","link":"https:\/\/www.kitchen-digital.com\/?p=1035","title":{"rendered":"Coca-Cola Tall Can \u2013 Taste Our City Interactive Experience"},"content":{"rendered":"<div style=\"padding-bottom:20px; padding-top:10px;\" class=\"hupso-share-buttons\"><!-- Hupso Share Buttons - http:\/\/www.hupso.com\/share\/ --><a class=\"hupso_counters\" href=\"http:\/\/www.hupso.com\/share\/\"><img decoding=\"async\" src=\"https:\/\/static.hupso.com\/share\/buttons\/dot.png\" style=\"border:0px; padding-top:2px; float:left;\" alt=\"Share Button\"\/><\/a><script type=\"text\/javascript\">var hupso_services_c=new Array(\"twitter\",\"facebook_like\",\"facebook_send\",\"google\",\"pinterest\");var hupso_counters_lang = \"en_US\";var hupso_image_folder_url = \"\";var hupso_url_c=\"\";var hupso_title_c=\"Coca-Cola Tall Can \u2013 Taste Our City Interactive Experience\";<\/script><script type=\"text\/javascript\" src=\"https:\/\/static.hupso.com\/share\/js\/counters.js\"><\/script><!-- Hupso Share Buttons --><\/div><p>Coca-Cola launched a series of special edition, tall cans with beautiful illustrations of Hong Kong&#8217;s iconic heritage sites. The campaign was created by <span style=\"color: #008000;\"><em><a style=\"color: #008000;\" href=\"https:\/\/www.facebook.com\/thenoahworkshop\/\">The Noah Workshop<\/a><\/em><\/span> and expanded to online. Customers who visited the campaign website could learn about each heritage site&#8217;s historical background and other fun facts. They could also challenge themselves with an entertaining, mini Q&amp;A game, which tested their knowledge of a particular site&#8217;s history.<\/p>\n<p class=\"p1\">Achieving accurate recognition of an image from scanning a tall, thin, and curved surface was particularly challenging. Using Google Vision and extensive AI training on hundreds of deliberately arranged photos, the recognition speed and accuracy was greatly improved to above 95% for cans scanned in various angles, distances and lighting conditions!<\/p>\n<p><strong>Campaign Site<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1037\" src=\"http:\/\/www.kitchen-digital.com\/wp-content\/uploads\/2019\/12\/coke_01.jpg\" alt=\"coke_01\" width=\"1200\" height=\"3124\" srcset=\"https:\/\/www.kitchen-digital.com\/wp-content\/uploads\/2019\/12\/coke_01.jpg 1200w, https:\/\/www.kitchen-digital.com\/wp-content\/uploads\/2019\/12\/coke_01-115x300.jpg 115w, https:\/\/www.kitchen-digital.com\/wp-content\/uploads\/2019\/12\/coke_01-768x1999.jpg 768w, https:\/\/www.kitchen-digital.com\/wp-content\/uploads\/2019\/12\/coke_01-393x1024.jpg 393w, https:\/\/www.kitchen-digital.com\/wp-content\/uploads\/2019\/12\/coke_01-695x1809.jpg 695w, https:\/\/www.kitchen-digital.com\/wp-content\/uploads\/2019\/12\/coke_01-615x1601.jpg 615w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1038\" src=\"http:\/\/www.kitchen-digital.com\/wp-content\/uploads\/2019\/12\/coke_02.jpg\" alt=\"coke_02\" width=\"1200\" height=\"1684\" srcset=\"https:\/\/www.kitchen-digital.com\/wp-content\/uploads\/2019\/12\/coke_02.jpg 1200w, https:\/\/www.kitchen-digital.com\/wp-content\/uploads\/2019\/12\/coke_02-214x300.jpg 214w, https:\/\/www.kitchen-digital.com\/wp-content\/uploads\/2019\/12\/coke_02-768x1078.jpg 768w, https:\/\/www.kitchen-digital.com\/wp-content\/uploads\/2019\/12\/coke_02-730x1024.jpg 730w, https:\/\/www.kitchen-digital.com\/wp-content\/uploads\/2019\/12\/coke_02-695x975.jpg 695w, https:\/\/www.kitchen-digital.com\/wp-content\/uploads\/2019\/12\/coke_02-615x863.jpg 615w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<div style=\"padding-bottom:20px; padding-top:10px;\" class=\"hupso-share-buttons\"><!-- Hupso Share Buttons - http:\/\/www.hupso.com\/share\/ --><a class=\"hupso_counters\" href=\"http:\/\/www.hupso.com\/share\/\"><img decoding=\"async\" src=\"https:\/\/static.hupso.com\/share\/buttons\/dot.png\" style=\"border:0px; padding-top:2px; float:left;\" alt=\"Share Button\"\/><\/a><script type=\"text\/javascript\">var hupso_services_c=new Array(\"twitter\",\"facebook_like\",\"facebook_send\",\"google\",\"pinterest\");var hupso_counters_lang = \"en_US\";var hupso_image_folder_url = \"\";var hupso_url_c=\"\";var hupso_title_c=\"Coca-Cola Tall Can \u2013 Taste Our City Interactive Experience\";<\/script><script type=\"text\/javascript\" src=\"https:\/\/static.hupso.com\/share\/js\/counters.js\"><\/script><!-- Hupso Share Buttons --><\/div>","protected":false},"excerpt":{"rendered":"<p>Coca-Cola launched a series of special edition, tall cans with beautiful illustrations of Hong Kong&#8217;s iconic heritage sites. The campaign was created by The Noah Workshop and expanded to online. Customers who visited the campaign website could learn about each heritage site&#8217;s historical background and other fun facts. They could also challenge themselves with an<a class=\"moretag\" href=\"https:\/\/www.kitchen-digital.com\/?p=1035\" title=\"Read more\" target=\"_self\"> &rarr;<\/a><\/p>\n","protected":false},"author":1,"featured_media":1039,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,86],"tags":[8,162,26],"class_list":["post-1035","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-projects","category-tech","tag-campaignsite","tag-coke","tag-online-game"],"_links":{"self":[{"href":"https:\/\/www.kitchen-digital.com\/index.php?rest_route=\/wp\/v2\/posts\/1035","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.kitchen-digital.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.kitchen-digital.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.kitchen-digital.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kitchen-digital.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1035"}],"version-history":[{"count":7,"href":"https:\/\/www.kitchen-digital.com\/index.php?rest_route=\/wp\/v2\/posts\/1035\/revisions"}],"predecessor-version":[{"id":1215,"href":"https:\/\/www.kitchen-digital.com\/index.php?rest_route=\/wp\/v2\/posts\/1035\/revisions\/1215"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.kitchen-digital.com\/index.php?rest_route=\/wp\/v2\/media\/1039"}],"wp:attachment":[{"href":"https:\/\/www.kitchen-digital.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1035"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.kitchen-digital.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1035"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.kitchen-digital.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1035"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}