Summer is the season for shopping and vacation. With this in mind, DBS sets out to give away air tickets as the welcome gift for successful credit card applications. This would prove an opportune campaign if only customers, instead of other banks offering similar premium, see the sparkle in it.
This is where KITCHEN steps in. A game booth, three meters in height and with 2 screens showcasing imagery of an airport, is installed in the heart of Causeway Bay during weekends. Passersby can connect their mobiles with the screens and launch virtual paper planes with their mobiles. Players successfully launching their planes onto designated spots can instantly win gifts including air tickets, shopping vouchers, etc.
The campaign draws in over 200,000 plays in 4 weeks, thereby helping DBS summer promotion stand out from the rest.