OOH Media

First LifeBillboard ever created in Hong Kong

When Bank of China Group Life Insurance asks KITCHEN to help them promote on their 10th anniversary, KITCHEN persuades them to do it in a ground-breaking way, together with 5,000 people.

“While most gigantic corporations inform public of their anniversaries with boring ads, why can’t we make it a big celebration that even a non-customer can take part?” , questions Tony Wong, Creative Director, KITCHEN.

This LifeBillboard is definitely the 1st on Hong Kong, highly-likely the 1st in Asia, and not impossibly the 1st in the whole wide world.