Online Game

Earn your wings as a pilot in the Durex AIR Force

Create an interactive game to demonstrate how Durex AIR is the best gear to help men deliver unforgettable pleasure to their partners.

Planning and Execution
KITCHEN has created a through-the-line campaign with TVCs, Outdoor and Online channels. The goal is show men the 5 features of Durex Air using an immersive virtual training course to become a Durex AIR Force pilot. By completing the course, men can master the great five powers of Durex AIR and receive a free trial pack so they can experience the benefits for themselves.

TVC

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Campaign Website
The campaign site can be accessed through both desktop and mobile platforms. Videos and all training sections can be played on mobile without opening any pop-up windows, which gives players a sleek, seamless experience.

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Print Media

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Visit a World of Happy Cities with DBS!

To encourage travellers to use the DBS Eminent Card, Kitchen creatives recently dreamed up an addictive six-week online game for called Go!Go! Battle. Those trying their luck had to add to their “Happy Index” by correctly answering as many questions as possible in a 60-second cultural quiz. Entrants could even invite and play against friends. Whoever hit the top of the weekly Happy Index could then win grand prizes such as air tickets to Taiwan or Eminent suitcases.

DBS GO GO BATTLE

The game not only gave travellers a deeper understanding of different cities’ manners and cultures, it added to their happiness with fantastic prizes in the lucky draw. To round everything off perfectly, we even designed a themed tote bag especially for the game. If you think you’re a travel expert, why not pick one up when you play!

Nevertheless, Kitchen has designed a themed tote bag as the lucky draw prize especially for the game. If you think you are a travel expert, you can’t miss the game!

DBS GO GO BATTLE