SONY Handycam TG1. Product placement first seen in interactive suspense movies.
Being the smallest in the market which can capture both Full HD video and still shots, KITCHEN suggests SONY to sell with movies – Full HD movies.
“Handycam users are naturally movie lovers, so why don’t we use movies to sell?”, says Alan Kan, Creative Director for Interactive, KITCHEN.
Everything spins off from a theme line developed by KITCHEN – 「細得可移」, which means “Small enough to move” as well as “Suspiciously small” in Chinese.
Naturally, 3 suspense movies are made with the product features embedded for viewers to experience in an interactive manner.