Live with Provie

Helping FWD launch a new money-saving life insurance product.

Planning and Execution
FWD wants everyone to “enjoy the moment,” which is why it created Provie, a new insurance plan that enables customers to save their money, yet withdraw it anytime, so they can play hard anytime. KITCHEN created a user-friendly responsive site to help potential customers realise the benefits of joining FWD’s Provie.


FWD boosts people’s curiosity with its new site

To attract new users to the more user-friendly product website.

Planning and Execution
KITCHEN helped design a new website and created a lucky draw campaign site for FWD. Users could win prizes by answering simple questions with information they find by exploring the new site. The lucky draw proved a great hook to attract users to the website and engage them while they were online.