The campaign aims to introduce FWD’s new concept of life protection products to Hong Kong audience
Planning & Execution
Beside an enormous amount of out-of-home advertisements, lots of social media posts are also strategically produced to bring awareness to this new product of FWD insurance. Down-to-earth tone and manner is used to explain this new concept and successfully arose interest on social media platform.
Helping FWD launch a new money-saving life insurance product.
Planning and Execution
FWD wants everyone to “enjoy the moment,” which is why it created Provie, a new insurance plan that enables customers to save their money, yet withdraw it anytime, so they can play hard anytime. KITCHEN created a user-friendly responsive site to help potential customers realise the benefits of joining FWD’s Provie.
To attract new users to the more user-friendly product website.
Planning and Execution
KITCHEN helped design a new website and created a lucky draw campaign site for FWD. Users could win prizes by answering simple questions with information they find by exploring the new site. The lucky draw proved a great hook to attract users to the website and engage them while they were online.
