Feel like Durex!

Because customers are often confused about product features and cannot easily recognize them simply by looking at product packaging, we needed a way to differentiate Durex’s “Feeling” range of products.

Planning and Execution
KITCHEN created a saying to differentiate product features and benefits with “reduplication” – in Cantonese 港式疊字 – to deliver the key message that “Durex’s ‘Feeling’ range has a product to fit my needs.” We also tried to strengthen the connection between the brand and our customers with a catchy, slightly naughty, tone. The goal was for consumers to remember the difference between the five products so they could make the right choice for themselves.