In this campaign we created a touching online video that underlined the Canon brand’s family-focused nature in the run up to Father’s Day 2017.

Planning & Execution
To give its many fans a special Father’s Day gift, we created a video that told the true story of the happiness that united a basketball prodigy Issac Cheng and his father Dick Cheng, and how they grow and learn together as Father and Son at home as well as Basketball Teammates during weekly match.