For Durex new product Real Feel, KITCHEN has created a unique mascot called Furry Bunny, the new buddy of fun-loving men!
Durex Real Feel condom is the first Polyisoprene (PI) condom in HK market. PI material allows higher sensitivity second only to the natural skin on skin feeling with faster heat transfer, giving Real Feel users condom-less sensations.Furry Bunny is the best vehicle to communicate our message. Furry Bunny in Cantonese (毛兔) is conveniently an euphony of “condom-less” (無套). This helps build a strong correlation between Furry Bunny and the killer feature of Real Feel.
The cheeky and naughty image of Furry Bunny, on the other hand, is no less effective in drawing the audience’s attention.
The campaign is supported by 2 TVCs — a teaser and a main TVC, whose durations is 10s and 30s respectively.What’s more, the campaign is supported by 12 short videos entitled “Furry Bunny Theatre: 12 Horoscopes”. They are about 12 types of reaction from girlfriends dictated by zodiac force. The audience can get FREE Real Feel samples via Durex Real Feel’s Facebook tab. Lovers and partners usually know the zodiac sign of each other, they just can’t resist the invitation to see how the “girlfriend” reacts when asked to have sex without condom.