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Sony, Kitchen, and 1,000s other like this

This is our newly-launched campaign for Sony Cyber-shot TX9.  KITCHEN brings celebrities DJ Jim & Donald to your Facebook Profile Page and show you how to get more ‘Likes’ with the new Sony Cybershot TX9.

In this campaign, Kitchen created  four TVCs, banner ads and a micro-site, boldly targeting solely at Facebook users through Facebook Connect technology.

Once connected, the two funniest celebrities would crash into your Facebook page, not only becoming your friends but also playing around, cleaning up your estate and showing you how they get more “Likes”.

And the result? Many thumbs-up for KITCHEN’s creation and the number is still growing.

Sony TX9 

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KITCHEN MINIED GOLD AT HKDA GLOBAL DESIGN AWARDS

Thanks to all honorable judges and our beloved client, KITCHEN’s “Get More Likes withTX9” project is awarded GOLD in HKDA Global Design Awards 2011.

TX9 is also awarded for “Hong Kong Best” and ‘Judge’s Choice’  in New Media category.  Quoted from judge Mr. Kentaro Katsube; “Unique design like Facebook interface, the attractive casting and the structure in which prompt clicks. The balance between these factors connect with style and attractive communication.”

For details of this project, you can refer to our previous post “Sony, Kitchen, and 1,000s other like this” .

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