eosm100

Canon My Beauty Sustaining Campaign

After Canon introduced the concept of “Discover your unique beauty” with EOS M100, the “Canon My Beauty” Instagram account has been created to inspire local female to start capturing beautiful moments from everyday life. Kitchen kickstarted the project featuring 3 females influencers whom behold their unique perspective to beauty.

Planning and Execution
A series of videos and social posts have been created, featuring Jessie Lam, a female basketball athlete; Sharlene Wong, a female gymnast and Rita Lee, a Chinese Calligrapher. Showcasing how each of them against all odds to following their passion and discovered their very own unique beauty.

EOS M100 – Discover Your Unique Beauty – Lam Lam Jessie

EOS M100 – Discover Your Unique Beauty – Sharlene

EOS M100 Product Video

 

Canon Unveils Local Female’s Unique Beauty

“Canon My Beauty” is an online community we created for Canon Hong Kong, aimed to establish female photography as an art form in its own right. Our efforts here were focused on encouraging local women to take photos that brought alive their thoughts and stories. Along the way, we also positioned the brand’s latest EOS M100 camera as a must-have photographic tool for trend-setting targets.

Planning and Execution
Kitchen enabled the client to achieve its desired marketing goal via an integrated “Discover Your Unique Beauty” product promotion that introduced the Canon Girls’ photographic community. A series of key visuals and short videos then showcased how the Canon EOS M100 camera empowered girls about town to discover and express their unique beauty and inner femininity.

EOS M100 – Discover Your Unique Beauty – Hanna Chan

EOS M100 – Discover Your Unique Beauty – Gladys Li

Key Visual

OOH – Bus Body

OOH – Wall Sticker at Causeway Bay MTR stationCWB POW #D2-mockup