emotional

Achieving Zen-like Serenity with SENKA’s Extra Foamy Face Wash

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To help SENKA Perfect Whip to stand tall in the overcrowded skincare market by building an emotional connection between itself and its target consumers.

Planning & Execution
Stressing that life is “so much better with foamy refreshment”, we created 6 videos that underlined how SENKA’s uniquely indulgent formulation fostered a mindset that made it easier to overcome everyday struggles. The end result was an insightful online initiative that demonstrated how just one minute of SENKA-style relaxation was all it took to recover one’s inner calm when life didn’t quite go to plan.

Online Videos

Social Media Post

Website

Canon Father’s Day 2017

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In this campaign we created a touching online video that underlined the Canon brand’s family-focused nature in the run up to Father’s Day 2017.

Planning & Execution
To give its many fans a special Father’s Day gift, we created a video that told the true story of the happiness that united a basketball prodigy Issac Cheng and his father Dick Cheng, and how they grow and learn together as Father and Son at home as well as Basketball Teammates during weekly match.

Abbott – Love is a matter of heart-to-heart

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This campaign aims to create and capitalize on a competitive edge that would entice new customers to sample Abbott Hong Kong’s low-sugar Ensure variant.

Planning & Execution
Truly healthy hearts are not only physically but also psychologically healthy! In this video for Ensure, we aimed to tell potential targets how the brand is not only taking care of seniors’ physical health but also their emotional wellbeing by encouraging older and younger people to engage in emotional heart-to-heart chats.