It’s hot and it’s a hit all over Hong Kong! This summer, we’ve once again created the loudest buzz in town with Coca Cola & McCann Erickson. The Coke Chok App.
We created this app where users can collect bottle cap from the TV commercial.
All they need to do is to install the App and when they see the Coke bottle cap flying out from the TV commercial, they can ‘catch’ the bottle cap with their mobile phone and then shake (chok) the phone for a lucky draw.
WIthin the 5 weeks after the Chok App launched, an astonishing number of 384,470 unique users installed the app. A total of 8,953,919 draw request were record on our server.
The number says it all. It was a major success.
Check out our amazing app at here and shake your mobile next time the Coca Cola TV Commercial comes on!