Canon

Canon, be the first and always

Let’s get ready for Formula E 2016.

Planning and Execution
Canon Hong Kong is a proud partner of Formula E 2016 and KITCHEN developed a key visual and online banners under the tagline “Be the First” – announcing that this is the first time for Formula E be held in Hong Kong, and that Canon is the first choice in camera gear.

Key Visual

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Online Banners

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A Celebration of Us

To celebrate the 10th anniversary of Canon’s EOS 5D series of cameras – and to attract new users to the 5D family to continue the next 10 years of photo exploration.

Planning and Execution
KITCHEN helped Canon Hong Kong unify their 5D full-frame camera series with the communication platform “A Decade of Us” – where “Us” is the combination of photographer and camera over the past 10 years. The media channels for our message included OOH, online videos, and a campaign website.

– Campaign Sitecanon_a_decade_of_us_website01

– Canon Pro-Ambassador Sharing Videocanon_a_decade_of_us_website02

Way too easy to take pretty usies!

Chic girls love taking usies (pronounce as “us-sies”) and share among friends! Having the innovative “360° Selfie Shutter” design, Canon’s new PowerShot N2 takes the leading role of taking pretty usies in the easiest way ever! Check out the new campaign mini-site at http://hk-canon.com/powershot_n2

More than that, the making of is ready for you to feel the day of how we work for the project! Enjoy!

Kitchen wins a bigger Yahoo! Big Idea Chair this year!

We are happy to announce that Kitchen has won the “Best Rich Media Ad Award” in the YAHOO! Big Idea Chair Award 2014!

Thanks to the trust of our client Canon Hong Kong, who has always been supportive with innovative ideas. This award is a big bonus to our team who is always hungry to creating highly interactive campaigns and we look forward to creating more award winning works for Canon Hong Kong!

Beauty always blossoms with the frame of mind

Canon PowerShot G7X is the feminine sequel of G1X Mark II, which has enables capturing of conceptual images even in the dark.

The specially designed HTML5 website can bring out G7X’s product features in a highly interactive way. And surely it can engage female users by the attractive images and user experience. Check out the product site at http://hk-canon.com/powershot_g7x

 PowerShot G7X

 

How #CanonFullFramer Rewrote the History Books!

With the growing popularity of digital cameras such as Canon’s 5D Mark III and Canon 6D, more and more photography fans are catching Full Frame fever!

Anticipating that competition between brands in this area would only intensify, Kitchen urged Canon to take the bold step of trying to “own” the Full Frame category! After all, unlike rival camera makers, Canon has been offering Full Frame cameras for high-end users since the very beginning.

Our strategy involved uniting all Canon Full Frame camera owners on and offline via the launch of a new creative platform called ‘#CanonFullFramer’.

The start of the initiative saw us build a crowd sourcing website whose instagram tagging feature, encouraged #canonfullframers to hashtag their photos and enter a photo competition.

The campaign’s second stage extended the Full Frame experience to all photography fans. All images entered by full-framers tag were subsequently judged by other members or visitors to the site.

Ultimately, more than 46,000 Full Frame photos were submitted and 1,500,000 views were generated, The 1,200 people who became judges eventually cast some 50,000 votes.

Such astonishing numbers not only ensured Canon Full Frame camera owners loved their cameras more, it made even more people want to join them!

The #CanonFullFramer initiative has now become yet another milestone in  the long partnership between Canon and Kitchen. Check the results out for yourself at http://www.hk-canon.com/canonfullframer/!

Canon FullFramer Canon FullFramer

Close Encounters of the Canon N100 Kind!

What could be more exciting than meeting and making new friends from the far reaches of outer space! To check out how Kitchen helped Jasmine & Owen to shoot a “mockumentary” about such unusual get togethers, simply visit Canon PowerShot N100’s campaign site! Once inside this interactive treasure trove, time is sure to fly as you share the many happy moments lined up in our specially designed ultra-cool “story book”! May the fun be with you when you click onto http://www.hk-canon.com/powershot_n100

Canon N100Canon N100