Canon

Canon Unveils Local Female’s Unique Beauty

“Canon My Beauty” is an online community we created for Canon Hong Kong, aimed to establish female photography as an art form in its own right. Our efforts here were focused on encouraging local women to take photos that brought alive their thoughts and stories. Along the way, we also positioned the brand’s latest EOS M100 camera as a must-have photographic tool for trend-setting targets.

Planning and Execution
Kitchen enabled the client to achieve its desired marketing goal via an integrated “Discover Your Unique Beauty” product promotion that introduced the Canon Girls’ photographic community. A series of key visuals and short videos then showcased how the Canon EOS M100 camera empowered girls about town to discover and express their unique beauty and inner femininity.

EOS M100 – Discover Your Unique Beauty – Hanna Chan

EOS M100 – Discover Your Unique Beauty – Gladys Li

Key Visual

OOH – Bus Body

OOH – Wall Sticker at Causeway Bay MTR stationCWB POW #D2-mockup

Canon Father’s Day 2017

In this campaign we created a touching online video that underlined the Canon brand’s family-focused nature in the run up to Father’s Day 2017.

Planning & Execution
To give its many fans a special Father’s Day gift, we created a video that told the true story of the happiness that united a basketball prodigy Issac Cheng and his father Dick Cheng, and how they grow and learn together as Father and Son at home as well as Basketball Teammates during weekly match.

Canon, be the first and always

Let’s get ready for Formula E 2016.

Planning and Execution
Canon Hong Kong is a proud partner of Formula E 2016 and KITCHEN developed a key visual and online banners under the tagline “Be the First” – announcing that this is the first time for Formula E be held in Hong Kong, and that Canon is the first choice in camera gear.

Key Visual

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Online Banners

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A Celebration of Us

To celebrate the 10th anniversary of Canon’s EOS 5D series of cameras – and to attract new users to the 5D family to continue the next 10 years of photo exploration.

Planning and Execution
KITCHEN helped Canon Hong Kong unify their 5D full-frame camera series with the communication platform “A Decade of Us” – where “Us” is the combination of photographer and camera over the past 10 years. The media channels for our message included OOH, online videos, and a campaign website.

– Campaign Sitecanon_a_decade_of_us_website01

– Canon Pro-Ambassador Sharing Videocanon_a_decade_of_us_website02

Way too easy to take pretty usies!

Chic girls love taking usies (pronounce as “us-sies”) and share among friends! Having the innovative “360° Selfie Shutter” design, Canon’s new PowerShot N2 takes the leading role of taking pretty usies in the easiest way ever! Check out the new campaign mini-site at http://hk-canon.com/powershot_n2

More than that, the making of is ready for you to feel the day of how we work for the project! Enjoy!

Kitchen wins a bigger Yahoo! Big Idea Chair this year!

We are happy to announce that Kitchen has won the “Best Rich Media Ad Award” in the YAHOO! Big Idea Chair Award 2014!

Thanks to the trust of our client Canon Hong Kong, who has always been supportive with innovative ideas. This award is a big bonus to our team who is always hungry to creating highly interactive campaigns and we look forward to creating more award winning works for Canon Hong Kong!

Beauty always blossoms with the frame of mind

Canon PowerShot G7X is the feminine sequel of G1X Mark II, which has enables capturing of conceptual images even in the dark.

The specially designed HTML5 website can bring out G7X’s product features in a highly interactive way. And surely it can engage female users by the attractive images and user experience. Check out the product site at http://hk-canon.com/powershot_g7x

 PowerShot G7X